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All Journal Inovator : Jurnal Manajemen Manager : Jurnal Ilmu manajemen
Ecin Kuraesin
Universitas Ibn Khaldun Bogor, Indonesia
Economics, Econometrics & Finance Education

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The Influence of Internship and Student Motivation on Agribusiness Entrepreneurship Interests of MA Darul Fallah Ciampea Students Ecin Kuraesin; Riri Aramli; Hartanti Nugrahaningsih; Leny Muniroh
INOVATOR Vol 14 No 2 (2025): SEPTEMBER
Publisher : prodima@fe.uika-bogor.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/inovator.v14i2.21124

Abstract

This study aims to determine the effect of internships and student motivation on interest in agribusiness entrepreneurship among students of Madrasah Aliyah Darul Fallah Ciampea, Bogor. The study used a descriptive quantitative approach with a questionnaire as an instrument, involving 31 respondents. Data analysis was carried out using SPSS 26 with validity, reliability, correlation, and multiple linear regression tests. The test results showed that internships had a positive and significant effect on interest in agribusiness entrepreneurship (H1 was accepted), as well as student motivation (H2 was accepted). Simultaneously, these two variables also had a positive and significant effect on interest in agribusiness entrepreneurship (H3 was accepted). The coefficient of determination value of 70.6% indicates that internships and student motivation contribute greatly to interest in agribusiness entrepreneurship, while 29.4% is influenced by other variables outside this study. The conclusion shows that there is a very strong, positive, and significant relationship between internships, motivation, and interest in agribusiness entrepreneurship.
The Effect Of Service Quality And Price Discounts Of “The Blessed Friday” Program On Customer Satisfaction (A Case Study At Ditha Facial Salon, Bojonggede) Ecin Kuraesin; Della Sephiana; Hanif Zaidan Sinaga
INOVATOR Vol 14 No 2 (2025): SEPTEMBER
Publisher : prodima@fe.uika-bogor.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/inovator.v14i2.21819

Abstract

This study aims to examine the effect of profitability (return on assets), liquidity, leverage, Maintaining customer loyalty requires excellent service and attractive pricing strategies. This study aims to examine the influence of service quality and price discounts on customer satisfaction at Dithafacial Salon Bojonggede, focusing specifically on the “Jumat Berkah” (Blessed Friday) promotional program. The research employed a quantitative approach, collecting data through questionnaires distributed to 60 respondents. Data analysis was conducted using validity and reliability tests, multiple linear regression, t-tests, and F-tests to assess the effect of each variable. The results indicate that service quality has a significant impact on customer satisfaction. Price discounts also show a positive influence, although not as strong as service quality. Simultaneously, both variables affect customer satisfaction. It can be concluded that the success of promotional programs such as “Jumat Berkah” depends not only on the discounts offered but also heavily on the consistency and professionalism of the services provided. Reliable and high-quality service remains the key factor in encouraging repeat visits and building customer loyalty.
The Influence Of Price, Online Customer Reviews, and Ratings On The Purchasing Decisions Of Generation Z In TikTok Shop Marketplace Ecin Kuraesin; Nazwa Davina Putri; Hanif Zaidan Sinaga
INOVATOR Vol 15 No 1 (2026): MARET
Publisher : prodima@fe.uika-bogor.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/inovator.v15i1.24077

Abstract

The rapid development of social commerce has changed consumer purchasing behavior, especially among Generation Z. TikTok Shop has become one of the most widely used social commerce platforms because it integrates social media and online shopping activities in one application. This study aims to analyze the influence of price, online customer reviews, and ratings on purchasing decisions among Generation Z in TikTok Shop. This study uses a quantitative approach with primary data obtained through distributing questionnaires to 119 Generation Z respondents who have made purchases through TikTok Shop. Data analysis was carried out using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method with the help of SmartPLS 4 software. The results show that online customer reviews and ratings have a positive and significant effect on purchasing decisions, while price does not have a significant effect on purchasing decisions. In addition, online customer reviews are the variable that has the most dominant influence on purchasing decisions. Simultaneously, price, online customer reviews, and ratings are able to explain purchasing decisions by 62.3%, while the remaining 37.7% is explained by other variables outside the research model. These findings suggest that Generation Z tends to rely more on information provided by other consumers than on price considerations when making purchasing decisions on TikTok Shop.
THE EFFECT OF PRICING, TASTE, AND SERVICE QUALITY ON CUSTOMER SATISFACTION: CASE STUDY OF RESTAURANT BUNDER LAB BOGOR Leny Muniroh; Andriyansah; Ecin Kuraesin
Manager : Jurnal Ilmu Manajemen Vol. 7 No. 4 (2024): Manager : Jurnal Ilmu Manajemen
Publisher : Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/managerjurnalilmumanajemen.v7i4.1377

Abstract

This study aims to determine how the effect of Pricing, Taste, and Service Quality on Consumer Satisfaction of Resto Bunder Lab. The research method used in this research is a quantitative approach. This data collection technique is carried out using several methods such as: Library method by collecting data using several books and journals, survey method through distributing questionnaires, interview method with respondents or research subjects directly, and online method data obtained from several websites, social media, or other platforms
The Influence of Entrepreneurship Education and Digitalization on The Entrepreneurial Interest of Youth at SMK TI BAZMA Afta Bintang Kautsar Fath Rattu; Ecin Kuraesin; Hannisa Rahmaniar Hasnin
Manager : Jurnal Ilmu Manajemen Vol. 8 No. 1 (2025): Manager : Jurnal Ilmu Manajemen
Publisher : Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/managerjurnalilmumanajemen.v8i1.1895

Abstract

This study aims to determine the influence of entrepreneurship education and digitalization on students’ entrepreneurial interest at SMK TI BAZMA, both partially and simultaneously. A quantitative approach was employed, with data collected through questionnaires distributed to all students as respondents. The collected data were analyzed using validity tests, reliability tests, multiple linear regression, coefficient of determination, and hypothesis testing with both t-tests and F-tests. The results indicate that entrepreneurship education has a significant partial effect on entrepreneurial interest. In contrast, digitalization does not show a significant influence when tested separately. However, when analyzed simultaneously, both independent variables significantly affect students’ entrepreneurial interest. These findings highlight the essential role of entrepreneurship education in fostering students’ motivation to pursue entrepreneurship. Although digitalization does not show a strong partial effect, it remains a crucial component in supporting entrepreneurial learning. This study is expected to contribute to the development of educational strategies that nurture a new generation of entrepreneurs who are both innovative and adaptive to technological advancements
Co-Authors Afta Bintang Kautsar Fath Rattu Andriyansah Della Sephiana Hanif Zaidan Sinaga Hannisa Rahmaniar Hasnin Hartanti Nugrahaningsih Muniroh, Leny Nazwa Davina Putri Riri Aramli