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Ecin Kuraesin
Universitas Ibn Khaldun Bogor, Indonesia
Education

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THE EFFECT OF PRICING, TASTE, AND SERVICE QUALITY ON CUSTOMER SATISFACTION: CASE STUDY OF RESTAURANT BUNDER LAB BOGOR Leny Muniroh; Andriyansah; Ecin Kuraesin
Manager : Jurnal Ilmu Manajemen Vol. 7 No. 4 (2024): Manager : Jurnal Ilmu Manajemen
Publisher : Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/managerjurnalilmumanajemen.v7i4.1377

Abstract

This study aims to determine how the effect of Pricing, Taste, and Service Quality on Consumer Satisfaction of Resto Bunder Lab. The research method used in this research is a quantitative approach. This data collection technique is carried out using several methods such as: Library method by collecting data using several books and journals, survey method through distributing questionnaires, interview method with respondents or research subjects directly, and online method data obtained from several websites, social media, or other platforms
The Influence of Entrepreneurship Education and Digitalization on The Entrepreneurial Interest of Youth at SMK TI BAZMA Afta Bintang Kautsar Fath Rattu; Ecin Kuraesin; Hannisa Rahmaniar Hasnin
Manager : Jurnal Ilmu Manajemen Vol. 8 No. 1 (2025): Manager : Jurnal Ilmu Manajemen
Publisher : Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/managerjurnalilmumanajemen.v8i1.1895

Abstract

This study aims to determine the influence of entrepreneurship education and digitalization on students’ entrepreneurial interest at SMK TI BAZMA, both partially and simultaneously. A quantitative approach was employed, with data collected through questionnaires distributed to all students as respondents. The collected data were analyzed using validity tests, reliability tests, multiple linear regression, coefficient of determination, and hypothesis testing with both t-tests and F-tests. The results indicate that entrepreneurship education has a significant partial effect on entrepreneurial interest. In contrast, digitalization does not show a significant influence when tested separately. However, when analyzed simultaneously, both independent variables significantly affect students’ entrepreneurial interest. These findings highlight the essential role of entrepreneurship education in fostering students’ motivation to pursue entrepreneurship. Although digitalization does not show a strong partial effect, it remains a crucial component in supporting entrepreneurial learning. This study is expected to contribute to the development of educational strategies that nurture a new generation of entrepreneurs who are both innovative and adaptive to technological advancements
Co-Authors Afta Bintang Kautsar Fath Rattu Andriyansah Hannisa Rahmaniar Hasnin Muniroh, Leny