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STRATEGI KOMUNIKASI INFLUENCER HALAL DALAM MENYAMPAIKAN PRODUK SECARA SYARIAH SEBAGAI UPAYA EDUKASI SYARIAH Merinda Hana Aulia; Nabilah Fitriyani
Gunung Djati Conference Series Vol. 56 (2025): Seminar Nasional Ekonomi dan Bisnis Islam
Publisher : UIN Sunan Gunung Djati Bandung

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Abstract

The rapid growth of the halal industry in Indonesia reflects the increasing awareness of the Muslim community towards the importance of consuming products that comply with Islamic law. Social media is now the main medium for disseminating halal information, where the role of halal influencers is vital as a link between producers and consumers. This study aims to identify the communication strategies used by halal influencers in conveying sharia-compliant products, as well as their role in educating the public through a digital content approach. The research method uses a qualitative-descriptive approach through literature study, social media content analysis, and in-depth interviews. Case studies of influencers such as @aishamaharani, @dianwidayanti, and @halalcorner account show that an honest, educational, and aligned with Islamic values communication approach is able to build trust and influence halal consumption patterns, especially among the younger generation. This research confirms that sharia education through digital media is a strategic tool in strengthening Indonesia's halal ecosystem.
STRATEGI KOMUNIKASI INFLUENCER HALAL DALAM MENYAMPAIKAN PRODUK SECARA SYARIAH SEBAGAI UPAYA EDUKASI SYARIAH Merinda Hana Aulia; Nabilah Fitriyani
Gunung Djati Conference Series Vol. 56 (2025): Seminar Nasional Ekonomi dan Bisnis Islam
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The rapid growth of the halal industry in Indonesia reflects the increasing awareness of the Muslim community towards the importance of consuming products that comply with Islamic law. Social media is now the main medium for disseminating halal information, where the role of halal influencers is vital as a link between producers and consumers. This study aims to identify the communication strategies used by halal influencers in conveying sharia-compliant products, as well as their role in educating the public through a digital content approach. The research method uses a qualitative-descriptive approach through literature study, social media content analysis, and in-depth interviews. Case studies of influencers such as @aishamaharani, @dianwidayanti, and @halalcorner account show that an honest, educational, and aligned with Islamic values communication approach is able to build trust and influence halal consumption patterns, especially among the younger generation. This research confirms that sharia education through digital media is a strategic tool in strengthening Indonesia's halal ecosystem.
Pengembangan Produk Filantropi Syariah Sebagai Instrumen Pembangunan Berkelanjutan (SDGs) : Perspektif Maqashid Syariah Nabilah Fitriyani; Siti Sarah; Ghilman Azkiyya; Hany Qotrunnada
Menulis: Jurnal Penelitian Nusantara Vol. 1 No. 12 (2025): Menulis - Desember
Publisher : PT. Padang Tekno Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/menulis.v1i12.819

Abstract

Filantropi Islam yang diwujudkan melalui instrumen ZISWAF (Zakat, Infak, Sedekah, dan Wakaf), memiliki potensi signifikan sebagai sumber pendanaan unik untuk Tujuan Pembangunan Berkelanjutan (SDGs). Potensi ini terbukti dari penghimpunan dana ZISWAF di Indonesia yang mencapai Rp 21,3 triliun pada tahun 2022. Jurnal ini bertujuan menganalisis sinkronisasi filosofis antara Maqashid Syariah dan agenda SDGs, serta mengevaluasi transformasi ZISWAF, khususnya melalui inovasi produk seperti Zakat Produktif dan Cash Waqf Linked Deposit (CWLD). Hasil pembahasan menunjukkan bahwa Maqashid Syariah menyediakan justifikasi normatif bagi pembangunan berkelanjutan, di mana pemeliharaan lima pilar (termasuk Hifdzu al-Bi’ah) adalah manifestasi universal dari mashlahah ammah. Inovasi produk telah mentransformasi ZISWAF dari instrumen karitatif menjadi instrumen strategis untuk pendanaan proyek high-capital SDGs. Untuk mengoptimalkan peran ini, diperlukan penguatan regulasi, akselerasi Filantropi Digital 5.0, dan adopsi kerangka pengukuran ganda (MSI-SROI) untuk menjamin akuntabilitas teologis dan dampak sosial.