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STRATEGI KOMUNIKASI YANG EFEKTIF DALAM PROGRAM MAGANG AGRIBISNIS: MENINGKATKAN KETERLIBATAN GENERASI Z DI SEKTOR PERTANIAN Firdauzi, Annisa; Fitriantoro, Mohamad Jatiardi; Megayana, Pramesti
Fruitset Sains : Jurnal Pertanian Agroteknologi Vol. 13 No. 3 (2025): August: Ilmu Pertanian dan Bidang Terkait
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/fruitset.v13i3.6490

Abstract

Farmer regeneration in Indonesia is an urgent problem. Various efforts and programs have been organized by the government in order to increase the interest of generation Z to be interested in the agricultural sector but have not been optimal. The government finally collaborated with universities and industry in a certified internship scheme in a modern agricultural program. The Farmhill, through the YAIP Program, has succeeded in getting more than 10,000 students to register for this program. So far, there has been no standardized internship curriculum from the government. It is important to study by analyzing the attitudes and interests of generation Z in the YAIP program and the sustainability strategy of its internship curriculum. Respondents were 90 people from the total participants of YAIP Batch 1-2. Generation Z has a positive attitude from the TRA. Clarity of the program timeline, description of program implementation, ease of access to information, participant involvement, support from field supervisors and fellow participants, and the existence of program evaluations are the most important attributes considered by Generation Z. For the government, the curriculum from the YAIP The Farmhill program can be used as a reference for developing curriculum standardization with other industries.
EMPOWERING RURAL COMMUNITIES THROUGH BALANCED SCORECARD: PERFORMANCE EVALUATION OF AGRICULTURAL COOPERATIVES IN SLEMAN, YOGYAKARTA Pramesti Megayana; Annisa Firdauzi; Fatikhah Nurul Fajri
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1201

Abstract

Cooperatives play a strategic role in rural economic development as well as in community empowerment. However, performance measurement of cooperatives in Indonesia has largely focused on financial indicators, which do not fully reflect their contribution to enhancing members’ capacity and well-being. This study aims to evaluate the performance of agricultural cooperatives in Sleman Regency, Yogyakarta, using the Balanced Scorecard (BSC) approach, which covers four perspectives: financial, member, internal business processes, and learning and growth. The research employed a descriptive quantitative method with a sample of 138 respondents consisting of members, managers, and employees of village unit cooperatives and agricultural cooperatives. Data were collected through questionnaires, interviews, and financial reports, and then analyzed using financial ratios, descriptive statistics, and Likert scales. The results show that from the financial perspective, the performance of both types of cooperatives remains weak, with liquidity, asset turnover, and profitability falling below standard levels. From the member perspective, cooperatives demonstrate 100% retention and high satisfaction levels (79.9% for village unit cooperatives and 77.3% for agricultural cooperatives), indicating that cooperative services meet members’ expectations. The internal process perspective reflects service innovations and operational efficiency, although challenges remain in fertilizer distribution and program outreach. The learning and growth perspective shows 100% manager retention, frequent training, and job satisfaction above 80%, which contribute to strengthening the cooperatives’ internal capacity. These findings highlight that although the financial aspect is still underperforming, cooperatives in Sleman play a vital role in empowering members through capacity building, business services, and institutional strengthening. The study recommends improving financial management, diversifying business activities, and expanding