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All Journal Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Fruitset Sains : Jurnal Pertanian Agroteknologi
Megayana, Pramesti
Unknown Affiliation
Agriculture, Biological Sciences & Forestry

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STRATEGI KOMUNIKASI YANG EFEKTIF DALAM PROGRAM MAGANG AGRIBISNIS: MENINGKATKAN KETERLIBATAN GENERASI Z DI SEKTOR PERTANIAN Firdauzi, Annisa; Fitriantoro, Mohamad Jatiardi; Megayana, Pramesti
Fruitset Sains : Jurnal Pertanian Agroteknologi Vol. 13 No. 3 (2025): August: Ilmu Pertanian dan Bidang Terkait
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/fruitset.v13i3.6490

Abstract

Farmer regeneration in Indonesia is an urgent problem. Various efforts and programs have been organized by the government in order to increase the interest of generation Z to be interested in the agricultural sector but have not been optimal. The government finally collaborated with universities and industry in a certified internship scheme in a modern agricultural program. The Farmhill, through the YAIP Program, has succeeded in getting more than 10,000 students to register for this program. So far, there has been no standardized internship curriculum from the government. It is important to study by analyzing the attitudes and interests of generation Z in the YAIP program and the sustainability strategy of its internship curriculum. Respondents were 90 people from the total participants of YAIP Batch 1-2. Generation Z has a positive attitude from the TRA. Clarity of the program timeline, description of program implementation, ease of access to information, participant involvement, support from field supervisors and fellow participants, and the existence of program evaluations are the most important attributes considered by Generation Z. For the government, the curriculum from the YAIP The Farmhill program can be used as a reference for developing curriculum standardization with other industries.
Understanding Tea Consumer Loyalty in Banyumas: A SEM Analysis of Attitudes, Decisions, and Satisfaction Auralia, Muthia; Mulyo, Jangkung Handoyo; Suryantini, Any; Firdauzi, Annisa; Megayana, Pramesti
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 9, No 3 (2025): November 2025
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v9i3.27278

Abstract

Indonesia, a major black tea, exported approximately 89% of black tea between 2018-2022, faces a substantial surplus, highlighting the need for producers to understand domestic consumer behavior amidst evolving tea consumption patterns. This study analyzes the influence of product attributes and the purchasing decisions of tea consumers in Central Java, Indonesia. This study employed a survey method. The study site was selected from the Banyumas District. Data were collected using purposive sampling techniques from 300 respondents and interviews with consumers who consumed black tea in tea bag packaging of original tea variants and/or jasmine tea, and made tea buying decisions. Data were analyzed using a combination of quantitative and structural equation modelling (SEM) with the analysis software AMOS 24. The results show that taste and brand have a significant effect on consumer attitudes; consumer attitudes have a significant effect on consumer purchasing decisions; consumer purchasing decisions have a significant effect on consumer satisfaction; and consumer satisfaction has a significant effect on consumer loyalty. The Ministry of Agriculture wants to reduce the export of raw materials and make the most of extra tea production. They plan to do so by promoting local tea brands. This will help Indonesian tea to become more known both internationally and locally. This will also improve the income of farmers and small businesses by increasing the value of their products.
Co-Authors Any Suryantini Auralia, Muthia Firdauzi, Annisa Fitriantoro, Mohamad Jatiardi Jangkung Handoyo Mulyo