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All Journal Agrisocionomics: Jurnal Sosial Ekonomi Pertanian International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Fruitset Sains : Jurnal Pertanian Agroteknologi
Megayana, Pramesti
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education

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STRATEGI KOMUNIKASI YANG EFEKTIF DALAM PROGRAM MAGANG AGRIBISNIS: MENINGKATKAN KETERLIBATAN GENERASI Z DI SEKTOR PERTANIAN Firdauzi, Annisa; Fitriantoro, Mohamad Jatiardi; Megayana, Pramesti
Fruitset Sains : Jurnal Pertanian Agroteknologi Vol. 13 No. 3 (2025): August: Ilmu Pertanian dan Bidang Terkait
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/fruitset.v13i3.6490

Abstract

Farmer regeneration in Indonesia is an urgent problem. Various efforts and programs have been organized by the government in order to increase the interest of generation Z to be interested in the agricultural sector but have not been optimal. The government finally collaborated with universities and industry in a certified internship scheme in a modern agricultural program. The Farmhill, through the YAIP Program, has succeeded in getting more than 10,000 students to register for this program. So far, there has been no standardized internship curriculum from the government. It is important to study by analyzing the attitudes and interests of generation Z in the YAIP program and the sustainability strategy of its internship curriculum. Respondents were 90 people from the total participants of YAIP Batch 1-2. Generation Z has a positive attitude from the TRA. Clarity of the program timeline, description of program implementation, ease of access to information, participant involvement, support from field supervisors and fellow participants, and the existence of program evaluations are the most important attributes considered by Generation Z. For the government, the curriculum from the YAIP The Farmhill program can be used as a reference for developing curriculum standardization with other industries.
EMPOWERING RURAL COMMUNITIES THROUGH BALANCED SCORECARD: PERFORMANCE EVALUATION OF AGRICULTURAL COOPERATIVES IN SLEMAN, YOGYAKARTA Pramesti Megayana; Annisa Firdauzi; Fatikhah Nurul Fajri
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1201

Abstract

Cooperatives play a strategic role in rural economic development as well as in community empowerment. However, performance measurement of cooperatives in Indonesia has largely focused on financial indicators, which do not fully reflect their contribution to enhancing members’ capacity and well-being. This study aims to evaluate the performance of agricultural cooperatives in Sleman Regency, Yogyakarta, using the Balanced Scorecard (BSC) approach, which covers four perspectives: financial, member, internal business processes, and learning and growth. The research employed a descriptive quantitative method with a sample of 138 respondents consisting of members, managers, and employees of village unit cooperatives and agricultural cooperatives. Data were collected through questionnaires, interviews, and financial reports, and then analyzed using financial ratios, descriptive statistics, and Likert scales. The results show that from the financial perspective, the performance of both types of cooperatives remains weak, with liquidity, asset turnover, and profitability falling below standard levels. From the member perspective, cooperatives demonstrate 100% retention and high satisfaction levels (79.9% for village unit cooperatives and 77.3% for agricultural cooperatives), indicating that cooperative services meet members’ expectations. The internal process perspective reflects service innovations and operational efficiency, although challenges remain in fertilizer distribution and program outreach. The learning and growth perspective shows 100% manager retention, frequent training, and job satisfaction above 80%, which contribute to strengthening the cooperatives’ internal capacity. These findings highlight that although the financial aspect is still underperforming, cooperatives in Sleman play a vital role in empowering members through capacity building, business services, and institutional strengthening. The study recommends improving financial management, diversifying business activities, and expanding
Understanding Tea Consumer Loyalty in Banyumas: A SEM Analysis of Attitudes, Decisions, and Satisfaction Auralia, Muthia; Mulyo, Jangkung Handoyo; Suryantini, Any; Firdauzi, Annisa; Megayana, Pramesti
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 9, No 3 (2025): November 2025
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v9i3.27278

Abstract

Indonesia, a major black tea, exported approximately 89% of black tea between 2018-2022, faces a substantial surplus, highlighting the need for producers to understand domestic consumer behavior amidst evolving tea consumption patterns. This study analyzes the influence of product attributes and the purchasing decisions of tea consumers in Central Java, Indonesia. This study employed a survey method. The study site was selected from the Banyumas District. Data were collected using purposive sampling techniques from 300 respondents and interviews with consumers who consumed black tea in tea bag packaging of original tea variants and/or jasmine tea, and made tea buying decisions. Data were analyzed using a combination of quantitative and structural equation modelling (SEM) with the analysis software AMOS 24. The results show that taste and brand have a significant effect on consumer attitudes; consumer attitudes have a significant effect on consumer purchasing decisions; consumer purchasing decisions have a significant effect on consumer satisfaction; and consumer satisfaction has a significant effect on consumer loyalty. The Ministry of Agriculture wants to reduce the export of raw materials and make the most of extra tea production. They plan to do so by promoting local tea brands. This will help Indonesian tea to become more known both internationally and locally. This will also improve the income of farmers and small businesses by increasing the value of their products.
AGRICULTURE-BASED TOURISM VILLAGE DEVELOPMENT STRATEGY AND THE ROLE OF AGRICULTURAL EXTENTION WORKERS IN SUKOMAKMUR Fajri, Fatikhah Nurul; Pramesti Megayana
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 11 (2025): OCTOBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i11.1048

Abstract

This study investigates the development strategy of an agriculture-based tourism village and the role of agricultural extension workers in Sukomakmur, Kajoran, Magelang. The research employed Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), the Internal–External (IE) matrix, SWOT analysis, and the Quantitative Strategic Planning Matrix (QSPM) to formulate and prioritize strategies. Results of IFE and EFE indicate that strengths such as village regulation, natural potential, active farmer and tourism groups, proactive extension workers, and preserved local wisdom outweigh weaknesses, while opportunities from digital promotion, tourism market expansion, and stakeholder support are greater than threats such as climate risks, competition, and changing trends. The IE matrix positioned Sukomakmur in the growth and build quadrant, showing strong internal capacity and external opportunities. SWOT and QSPM analyses highlighted WO1 (utilizing stakeholder support to increase capital and infrastructure) and SO1 (optimizing digital promotion of natural landscapes) as the most prioritized strategies, followed by ST1 (assisting farmers in mitigating crop failure risks) and WT2 (developing SOPs to protect agricultural land from tourism impacts). The findings emphasize the pivotal role of agricultural extension workers as facilitators, mentors, and mediators in empowering local communities, strengthening institutional collaboration, and ensuring the sustainability and competitiveness of agrotourism development.
Co-Authors Annisa Firdauzi Any Suryantini Auralia, Muthia Fajri, Fatikhah Nurul Fatikhah Nurul Fajri Firdauzi, Annisa Fitriantoro, Mohamad Jatiardi Jangkung Handoyo Mulyo