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The Role of Public Relations (PR) in Socially Responsible Business: Analysis of Aqua Danone in Water and Environment Preservation Programs Rosilawati, Yeni; Ishak, Aswad; Winarsih, Atik
Proceedings International Conference on Sustainable Innovation (ICoSI) Vol. 2 No. 2 (2022): Optimizing Global Benefit for Future Wellbeing
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/icosi.v1i1.6

Abstract

Corporate Social Responsibility (CSR) encouragesthe company to look further beyond the usual base to a widerregion, which is social at large and communities. This paper aimsto identify the role of Public Relations (PR) in CSR of AquaDanone Klaten in socially responsible business in water andenvironment programs which were implemented in Polan HarjoVillage, the local community that lives around the operating factoryof Aqua. This paper used qualitative approach, specifically usingcase study method. It employed in-depth interviews that wereconducted with the local community and working managers whodeal with CSR issues and strategy on day-to-day basis. Secondarydata was gathered in the form of information about CSR programsfrom regular reports downloaded from the company’s website,mass media news downloaded from the internet and otherresources. The research found that PR process is involved in CSRsteps from fact-finding until monitoring. The study also found thatAqua Danone Klaten carried out proactive dialogue withstakeholders. The planning until the assessment was conductedthrough discussions with community leaders, communities, andlocal governments to give ideas, criticisms, and testimonialstowards CSR programs. The research also identified that PublicRelations (PR) also adopt stakeholder engagement strategy. In thisstrategy, business enterprises prioritize dialogue and engagementwith stakeholders and develop interactive systems with variousstakeholders.
KARAKTERISASI BEBERAPA GENOTIP PADI (Oryza sativa L.) BERKADAR ANTOSIANIN TINGGI Winarsih, Atik; Respatijarti, Respatijarti; Damanhuri, Damanhuri
Produksi Tanaman Vol. 5 No. 7 (2017)
Publisher : Jurusan Budidaya Pertanian Fakultas Pertanian Universitas Brawijaya

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Abstract

Beras hitam serta beras merah merupakan plasma nutfah yang potensial sehingga perlu dilestarikan dan perlu dikarakterisasi untuk mengetahui karakter penciri dari tanaman tersebut. Penelitian ini bertujuan untuk mengetahui karakteristik genotip padi hitam dan merah yang memiliki kadar antosianin tinggi. Penelitian dilaksanakan di kelurahan Dadaprejo, Junrejo, Kota Batu pada bulan Februari hingga Juni 2015. Bahan tanam yang  digunakan dalam penelitian adalah 12 genotip padi hitam dan merah. Rancangan percobaan yang digunakan adalah rancangan petak tunggal. Berdasarkan hasil penelitian menunjukkan bahwa karakter bobot gabah per rumpun memiliki nilai koefisien keragaman yang tergolong tinggi yaitu sebesar 61,42%. Karakter jumlah anakan total, jumlah anakan produktif, jumlah bulir hampa per malai memiliki nilai koefisien keragaman yang tergolong sedang. Karakter kuantitatif yang lain memiliki nilai koefisien keragaman yang rendah. Warna ungu pada seluruh bagian tanaman ditemukan pada G2. Hasil analisis korelasi menunjukkan karakter jumlah anakan produktif dan jumlah bulir per malai memiliki korelasi terhadap bobot gabah per rumpun.