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All Journal Interaksi : Jurnal Ilmu Komunikasi Channel : Jurnal Komunikasi Amalee: Indonesian Journal of Community Research & Engagement Prosiding International Conference on Sustainable Innovation (ICoSI) Proceedings of Jogjakarta Communication Conference (JCC)
Aswad Ishak, Aswad
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Religion Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Komunikasi CSR Program CSR Rumah Srikandi PT Sari Husada Yogyakarta Kepada Stakeholder Ishak, Aswad
CHANNEL Jurnal Komunikasi Vol 3, No 1 (2015)
Publisher : Universitas Ahmad Dahlan

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Abstract

Penelitian komunikasi corporate social responsibility (CSR) public relations kepada stakeholder PT Sari Husada Yogyakarta bertujuan untuk mengetahui bagaimanakah aktivitas yang dilakukan public relations dalam mengkomunikasikan program corporate social responsibility (CSR) PT Sari Husada Yogyakarta kepada stakeholder internal dan eksternal. Obyek penelitian ini adalah program corporate social responsibility (CSR) PT Sari Husada Yogyakarta. Penelitian ini menggunakan metode studi kasus yang memberikan gambaran secara mendetail tentang latarbelakang, sifat-sifat serta karakter yang khas dari kasus yang diteliti yakni bagaimana aktivitas yang dilakukan public relations dalam mengkomunikasikan program corporate social responsibility (CSR) kepada stakeholders internal dan eksternal PT Sari Husada Yogyakarta. Hasil yang diperoleh, PT Sari Husada melaksanakan program CSR Rumah Srikandi dengan melakukan kerjasama dengan PKPU Yogyakarta untuk pengelolaannya. Komunikasi kegiatan CSR dilakukan dengan mengandalkan media sosial berbasis online yang ditunjang oleh siaran pers untuk media massa dan pembuatan buletin. Kegiatan komunikasi yang telah dilakukan belum menunjukkan efektifitasnya karena persoalan sumberdaya manusia pengelolanya yang belum memadai dari sisi kemampuannya. Kata kunci: Komunikasi, public relations, corporate social responsibility (CSR), stakeholde. 
Optimalisasi Pemasaran Produk BUMDesa Melalui Pendampingan Pembuatan Platform Digital belanjadesa.id Sakir, Sakir; Ishak, Aswad; Setianingrum, Reni Budi
Amalee: Indonesian Journal of Community Research and Engagement Vol 4 No 1 (2023): Amalee: Indonesian Journal of Community Research and Engagement
Publisher : LP2M INSURI Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/amalee.v4i1.1834

Abstract

This community service is to optimize product marketing through assistance in creating a BUMDes digital platform called belanjadesa.id. There are four stages in implementing this program: problem identification, program conceptualization, program implementation, and monitoring and evaluation. The results of the program's performance show that the conceptualization designed two programs that will be implemented: training in operationalizing digital platforms as a marketing method and assisting in creating a digital platform for belanjadesa.id. To carry out the service, all training involves all BUMDes Katon margo Sembada administrators actively. Second, several feature designs in belanjadesa.id provides convenience to buyers, such: as first, there is a login menu to enter the digital platform Belanjadesa. Id to find out the buyer's biodata; second, there is a product type feature to make it easier for buyers to know the type of product being sold; Third, there is product information in the form of descriptions, prices, categories, and product weights to provide information related to the products sold. The output target is expected to increase business and revenue and create a digital culture at BUMDes Katon Margo Sembada to accelerate the economic recovery affected by the Covid-19 pandemic in Margokaton Village.
PEMBERDAYAAN MASYARAKAT : KAMPUNG TUNAGRAHITA MENUJU KAMPUNG MANDIRI DESA KARANGPATIHAN, PONOROGO, INDONESIA Rosilawati, Yeni; Amalia, Dinar Ayu; Ishak, Aswad
Interaksi: Jurnal Ilmu Komunikasi Vol 10, No 2 (2021): December 2021
Publisher : Master of Communication Science Program, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/interaksi.10.2.127-137

Abstract

People with intellectual disabilities in Indonesia are vulnerable to discrimination due to lack of information on diseases, treatment, education, public access, and very limited job opportunities. Karangpatihan is a village called Kampung Tunagrahita (Mental Retardation Village) because 86 of its people are suffering from an intellectual disability. A community development program of self-help group (SHG) named Rumah Harapan Karangpatihan Bangkit aims to improve the social and economic capabilities of people with intellectual disabilities in Karangpatihan Village, Ponorogo, Indonesia. The researcher applied a qualitative method in the form of a case study. Data collection techniques used in this study were an in-depth interview with the Head of Karangpatihan Village, managers of Rumah Harapan Karangpatihan Bangkit, and people with intellectual disabilities involved within the program. Secondary data were obtained through the report of the SHG Rumah Harapan Karangpatihan Bangkit and mass media news clipping. This research shows that community development programs are carried out through mentoring mentally retarded citizens through counseling individually and in groups using sign language. Through effective mentoring, mentally disabled people in Karangpatihan Village have life skills, therefore they are able to be independent, have jobs, creative and have income that fullfill their daily needs.
Instagram Social Media Marketing Communuication Strategy @CRSL.Concert Yogyakarta Series #4 in Builiding Brand Awareness in 2023 Mia Winani; Ishak, Aswad
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

This research analyzes the social media marketing communication strategy of Instagram @crsl.concert Yogyakarta series #4 in building brand awareness in 2023. This research describes the social media marketing communication strategy of Instagram @crsl.concert Yogyakarta series #4 in building brand awareness in 2023. This research method is descriptive qualitative, which describes the research conditions based on actual data. The object of this research is Instagram social media marketing communication strategy @crsl.concert Yogyakarta series #4 in building brand awareness in 2023. The results of the research on Instagram social media marketing communication strategy @crsl.concert Yogyakarta series #4 in building brand awareness in 2023 have been carried out based on the process of digital marketing including accessibility, interactivity, entertainment, credibility, irritation and informativeness. Through the utilization of social media, @crsl.concert has succeeded in building strong brand awareness through Instagram and has reached the top of mind stage among audiences.
Media Relations Activity of Daerah Istimewa Yogyakarta Regional Government Public Relations in Fostering Good Relations with The Mass Media 2024 Tsaniah, Raden; Ishak, Aswad
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

The Special Region of Yogyakarta (DIY) Regional Government is the example of a unique case in handling media relations. Different structures of governance may have an impact on the media relations that are run by the Special Region of Yogyakarta Regional Government Public Relation. Nevertheless, seeing how open the government public relations team is in catering the media needs, the author is interested to learn more about how the Public Relations activities of the DIY Regional Government establish and maintain effective media relations to foster positive public perception and ensure the successful dissemination of information. This study examines the media relations activities of the Daerah Istimewa Yogyakarta (DIY) Regional Government's Public Relations division in fostering good relationships with the mass media in 2024. In the modern era, where transparency and information sharing are vital, establishing strong media relations is essential for the government to effectively communicate policies and initiatives to the public. The research aims to identify how the DIY Public Relations department navigates media relations, focusing on strategies that are used to maintain positive relationships with journalists and media outlets. This research was conducted by qualitative methods, including interviews with DIY regional government public relations staff and media representatives, the study explores how the regional government maintains good media relations practices while ensuring that the activities carried are aligned with public relations concepts. According to the findings, the DIY Public Relations department takes a proactive and open approach, not only a personal approach but also an institutional approach. They also make sure journalists have easy access to information by developing an Early Warning System (EWS). In conclusion, the Yogyakarta Special Region Provincial Government's Public Relations team utilizes both personal and institutional approaches to foster positive media relations. Their proactive strategies, including the development of an Early Warning System, ensure effective communication and transparency with the media, supporting a strong public perception.  
The Role of Public Relations (PR) in Socially Responsible Business: Analysis of Aqua Danone in Water and Environment Preservation Programs Rosilawati, Yeni; Ishak, Aswad; Winarsih, Atik
Proceedings International Conference on Sustainable Innovation (ICoSI) Vol. 2 No. 2 (2022): Optimizing Global Benefit for Future Wellbeing
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/icosi.v1i1.6

Abstract

Corporate Social Responsibility (CSR) encouragesthe company to look further beyond the usual base to a widerregion, which is social at large and communities. This paper aimsto identify the role of Public Relations (PR) in CSR of AquaDanone Klaten in socially responsible business in water andenvironment programs which were implemented in Polan HarjoVillage, the local community that lives around the operating factoryof Aqua. This paper used qualitative approach, specifically usingcase study method. It employed in-depth interviews that wereconducted with the local community and working managers whodeal with CSR issues and strategy on day-to-day basis. Secondarydata was gathered in the form of information about CSR programsfrom regular reports downloaded from the company’s website,mass media news downloaded from the internet and otherresources. The research found that PR process is involved in CSRsteps from fact-finding until monitoring. The study also found thatAqua Danone Klaten carried out proactive dialogue withstakeholders. The planning until the assessment was conductedthrough discussions with community leaders, communities, andlocal governments to give ideas, criticisms, and testimonialstowards CSR programs. The research also identified that PublicRelations (PR) also adopt stakeholder engagement strategy. In thisstrategy, business enterprises prioritize dialogue and engagementwith stakeholders and develop interactive systems with variousstakeholders.
The Customer Relations Strategy CV. Total computer Sragen to Maintain Customer Loyalty in 2021 Budi Kamiliya, Salsabila; Ishak, Aswad
Jogjakarta Communication Conference (JCC) Vol. 1 No. 1 (2023): The 4th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

Business competition is one of the big risks that must be faced by a company. As the conditions on the CV. Total Computer Sragen as one of the companies in the field of Computerization or Information Technology (IT) is facing business competition with new competitors, especially in the Sragen Regency area. This paper will discuss the implementation carried out by CV. Total Computer Sragen can influence in maintaining customer loyalty through the presence of Word of Mouth (WoM). The method used in this study is a qualitative descriptive approach using data collection techniques to conduct interviews and documentation. The results of this study indicate that CV. Total Computer Sragen in implementing customer relations strategy by prioritizing information disclosure and the principle of one-day service in an effort to maintain customer loyalty. In the strategy carried out by the company, it provides customer visit services in an effort to provide customer satisfaction to the company.
Co-Authors Amalia, Dinar Ayu Budi Kamiliya, Salsabila Budi Setianingrum, Reni Mia Winani Sakir Sakir, Sakir Tsaniah, Raden Winarsih, Atik Yeni Rosilawati