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All Journal Jurnal Ilmiah Komunikasi Makna Interaksi : Jurnal Ilmu Komunikasi Jurnal Ilmu Komunikasi Rekam : Jurnal, Fotografi, Televisi Animasi Jurnal Ilmu Komunikasi Channel : Jurnal Komunikasi Jurnal Hubungan Internasional EDUKASI: Jurnal Pendidikan Islam Jurnal ASPIKOM Jurnal Pengabdian Masyarakat AbdiMas International Journal of Communication and Society Jurnal Ilmu Komunikasi Prosiding International Conference on Sustainable Innovation (ICoSI) Proceedings of Jogjakarta Communication Conference (JCC)
Yeni Rosilawati
Universitas Muhammadiyah Yogyakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Strategi Positioning Slank dalam Menanamkan Citra sebagai Salah Satu Grup Band di Indonesia Reagan, M.Ronald; Rosilawati, Yeni
Jurnal ILMU KOMUNIKASI Vol 6, No 1 (2009)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1199.76 KB) | DOI: 10.24002/jik.v6i1.208

Abstract

 Abstract: This research is aimed to analyze the positioning strategy of music group band, the Slank, that still now can exist in Indonesia.The Slank is offering some differentiation that can be identified, offering an unique selling proposition (USP) that can be differentiate among their competitors. Some several findings in the research are: the Slank delivers a tagline “polos dan apa adanya” (means innocent and just be yourself) which contains solid and clear messages to their audience. This message divulged in their overall activities including in how they communicate and promote to their audience. The message “polos dan apa adanya” have been emerging in various of a medium that Slank used to communicate, including music and the lyrics of the songs, video clips, their performances or life style in their daily activities, their cover and logo, Slank’s live show and Slank’s merchandises. From their lyrics of the Slank song titled Seperti Para Koruptor, the Slank gives a clear message to persuade the audiences to live with humble and just be ourselves because in the living world, happiness and peaceful is much more worthed instead of being rich and famous. With all that efforts, the Slank tries to place their image among their audience and trying to be unique and different. Positioning strategy that pertain to the Slank should be managed and controlled in order to surviving Slank among of the competitors.
KOMUNIKASI ORGANISASI PADA DINAS PERIJINAN KOTA YOGYAKARTA UNTUK MENINGKATKAN PELAYANAN Krisna Mulawarman; Yeni Rosilawati
Jurnal Ilmiah Komunikasi Makna Vol 5, No 1 (2014): Februari-Juli 2014
Publisher : Program Studi Ilmu Komunikasi FBIK Unissula

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/jikm.5.1.31-41

Abstract

Komunikasi adalah instrumen yang digunakan manusia dalam berinteraksi dengan sesama, baik dalam kehidupan sehari-hari maupun dalam kehidupan berorganisasi. Dalam organisasi komunikasi merupakan alat yang berfungsi sebagai penghubung serta pembangkit motivasi antar setiap anggota sehingga sebuah organisasi dapat berjalan maju. Proses komunikasi yang efektif merupakan syarat terbinanya kerja sama yang baik untuk mencapai tujuan organisasi. Dinas Perizinan Kota Jogja merupakan organisasi di bidang pelayanan yang masih terbilang baru, walaupun demikian Dinas Perizinan Kota Jogja memiliki komitmen yang kuat dalam menjalankan fungsinya. Komitmen yang begitu kuat ini menjadi landasan Dinas Perizinan Kota Jogja dalam bertindak, terbukti dengan diperolehnya sejumlah penghargaan dalam bidang pelayanan sebagai bukti atas komitmen yang mereka pegang teguh. Penghargaan yang diperoleh diantaranya Penghargaan Investment Award dari BKPM sebagai Kota Penyelenggara Pelayanan Satu Pintu Terbaik tahun 2007 kemudian di tahun 2008 Dinas Perizinan Kota Jogja kembali memperoleh penghargaan yakni Penghargaan Citra Pelayanan Prima 2008 sebagai salah satu instansi pemerintah yang memiliki kualitas pelayanan publik terbaik. Penelitian ini bertujuan untuk mendiskripsikan strategi komunikasi organisasi baik eksternal maupun internal Dinas Perizinan Kota Jogja dalam upaya meningkatkan kinerja pelayanan yang diberikan, dimana komunikasi merupakan unsur penting bagi organisasi, dalam pencapaian tujuan sebuah organisasi. Penelitian ini merupakan penelitian deskriptif kualitatif dengan methode study kasus. Hasil dari penelitian ini adalah:1. Dinas Perijinan Kota Jogjakarta mengoptimalkan komunikasi ke bawah (down ward communication) dan komunikasi ke atas (upward communication) serta komunikasi horizontal dan vertikal. Upaya yang dilakukan secara rutin misalnya: melakukan meeting/pertemuan rutin untuk pertukaran informasi, koordinasi dan controlling. Mulai dari informasi bagaimana melakukan pekerjaan, dasar pemikiran untuk melakukan pekerjaan hingga mengembangkan rasa memiliki tugas,   penyampaian informasi yang memerlukan tindakan seluruh pegawai, penyampaian informasi yang bersifat umum, penyampaian arahan atau perintah perusahaan, pemberian pujian kepada pegawai atas prestasi kerjanya serta pemberian teguran kepada pegawai atas kelalaian kerjanya. Komunikasi ke atas berfungsi sebagai feedback communication, penyampaian kemajuan kerja pada penyelia.2. Dinas Perijinan Kota Jogjakarta mengoptimalkan komunikasi informal sebagai penyeimbang komunikasi formal.3. Melakukan sosialisasi budaya pelayanan.Keyword : organizational communication, downward communication, upward communication
Penerapan Green Corporate Social Responsibility (CSR) di Hotel Hyatt Regency Yogyakarta melalui Program “Green Jogja” Yeni Rosilawati; Affan Arsyad
CHANNEL: Jurnal Komunikasi Vol 7, No 2 (2019)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v7i2.13450

Abstract

Green Corporate Social Responsibility )Green CSR( is the company’s commitment to be responsible for the environment and the preservation ofthe surrounding environment, especially those a ected by the company’s operations. The purpose of this study is to evaluate the program of Green CSR of the Hyatt Regency Yogyakarta. The study was qualitative designed as a case study. The data were obtained from primary data through in-depthinterviews with CSR managers and local communities around the hotel and secondary data in the form of reports on CSR activities in the mass media. The results showed that the Green CSR programs of Hyatt Regency Jogja included(i) using treated hotel’s wa ewater for watering plants, (ii) replacing 80% ofhotel lights with LED lights, )iii( using solar panels and saving energy through third party laundry which was proven to reduce the electricity usage of the hotel, )iv( holding Garden Adoption, the competition to decorate the garden in each employee’s house, and )v( empowering the community around the hotel through education to increase the awareness on the environment withsome vandalism purging and tree planting activities to support the su ainableenvironmental development in Yogyakarta.
The Effect of Accessing Intensity The Brandonkent Everything Youtube Gaming Channel on Subscriber Aggressive Behavior Koza Pramudya Pratama; Yeni Rosilawati
CHANNEL: Jurnal Komunikasi Vol 10, No 1 (2022)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v10i1.22604

Abstract

Along with the development of information and communication technology in the era of the     industrial revolution 4.0, the need for consuming social media for someone will increase. Youtube is a video provider application, users can search for information, entertainment and viewing. Youtube trends began to spread in Indonesia, many channels emerged and became famous. One of the most well-known YouTubers is Brandont Kent Everything. This study aims to analyze the effect of the intensity of accessing YouTube on aggressive behavior. Subscribers of BrandonKent Everything’s YouTube gaming channel, with a total sample of 400 respondents, are the population in this study. This research applied the accidental sampling technique. Primary data were collected using a questionnaire tested for validity and reliability. The analysis utilized simple linear regression. Validity test employed confirmatory factor analysis (CFA), and reliability test deployed Cronbach’s Alpha formula using SPSS version 21 for Windows. The t-test obtained a t-count value of 20.020, a regression coefficient (b) of 0.908, and a probability (p) of 0.000. A probability (p) ≤ 0.05 implies that the accessing intensity positively and significantly affected aggressive behavior. An 𝑅2 (R Square) of 0.502 or 50.2% indicates that the accessing intensity variable affected the aggressive behavior variable by 50.2 %. The remaining 49.8% was influenced by other variables not examined in this study, such as the surrounding environment, frustration, unpleasant events, awakening, signals of aggression, and group influence. One of the factors that is the reason why the intensity of accessing BrandonKent Everything's Youtube Gaming Channel has an impact on aggressive behavior towards subscribers is that in its content Brandonkent often performs acts of verbal violence such as shouting, saying rudely, cursing. This is what subscribers are watching and likely to be imitated by the audience, especially in this study dominated by students aged 12-16 years where at this age children will actualize themselves to be recognized by their peers.
Studi Kasus Program CSR PT. Pertamina RU II Sungai Pakning pada Program Revitalisasi Kawasan Mangrove di Provinsi Riau Asri Dewi; Yeni Rosilawati
CHANNEL: Jurnal Komunikasi Vol 8, No 2 (2020)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v8i2.16652

Abstract

The company's contribution to building society is implemented through the Corporate Social Responsibility program, known as the CSR program.  The concept of CSR is influenced by the idea that the existence of a company depends on the life of the environment and the community in which it lives and is adjusted to the problems that exist around the company's location as a form of responsibility to the stakeholders and the surrounding environment.  This study aims to describe the implementation of an environmental conservation-based CSR program carried out by PT Pertamina RU II Sungai Pakning.  This study uses a qualitative paradigm while the data in this study were collected through in-depth interviews with local communities, local community leaders, CDOs, and CSR coordinators who are directly responsible for CSR programs.  Besides, the secondary data was obtained through the company’s website, CSR reports, and news in the mass media about the CSR of PT Pertamina RU II Pakning. The results of this study indicate that the environmental-based CSR program is implemented through a mangrove conservation and revitalization program through community empowerment. Local people are actively involved in handling environmental issues through working groups on conservation and revitalization of mangrove areas, cultivation of brackish fish, and product processing.
Strategi Positioning Slank dalam Menanamkan Citra sebagai Salah Satu Grup Band di Indonesia M.Ronald Reagan; Yeni Rosilawati
Jurnal ILMU KOMUNIKASI Vol. 6 No. 1 (2009)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1199.76 KB) | DOI: 10.24002/jik.v6i1.208

Abstract

 Abstract: This research is aimed to analyze the positioning strategy of music group band, the Slank, that still now can exist in Indonesia.The Slank is offering some differentiation that can be identified, offering an unique selling proposition (USP) that can be differentiate among their competitors. Some several findings in the research are: the Slank delivers a tagline “polos dan apa adanya” (means innocent and just be yourself) which contains solid and clear messages to their audience. This message divulged in their overall activities including in how they communicate and promote to their audience. The message “polos dan apa adanya” have been emerging in various of a medium that Slank used to communicate, including music and the lyrics of the songs, video clips, their performances or life style in their daily activities, their cover and logo, Slank’s live show and Slank’s merchandises. From their lyrics of the Slank song titled Seperti Para Koruptor, the Slank gives a clear message to persuade the audiences to live with humble and just be ourselves because in the living world, happiness and peaceful is much more worthed instead of being rich and famous. With all that efforts, the Slank tries to place their image among their audience and trying to be unique and different. Positioning strategy that pertain to the Slank should be managed and controlled in order to surviving Slank among of the competitors.
Cultivating an Attitude of Professionalism Based on Prophetic Value Yeni Rosilawati; Faisal Muhammad Amanullah
EDUKASI : Jurnal Pendidikan Islam (e-Journal) Vol. 9 No. 2 (2021): Edukasi: Jurnal Pendidikan Islam
Publisher : Tarbiyah Departement collaboration with AMCA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54956/edukasi.v9i2.31

Abstract

Professionalism is a matter of attitude towards the values ​​that apply in the world of work. Professionalism is a condition or attitude manifested by individuals in carrying out their duties. In its implementation, it requires individual expertise as a result of learning from specific education or training. However, in today's reality, the Indonesian people have not put forward the values ​​of professionalism in every work activity. So what happens is that various cases such as corruption and fraud occur. This study aims to analyze the attitude of professionalism and its relationship with prophetic values. This study uses qualitative research methods with data collection techniques through literature study. Qualitative research is a way of analysis to understand the meaning behind individuals or groups in personal or social problems. The research data were taken from various books, journals, and news articles to provide data on professional attitudes and prophetic values. The researcher analyses and interprets the collected data as a reference and answer to the existing problems. The results show that in Islam, professionalism has been regulated by referring to prophetic values. Prophetic values ​​are values ​​that exist in the Prophet Muhammad SAW. Prophetic values ​​are the values ​​of professionalism that are directly actualized by the Prophet Muhammad. With these values, he gained a lot of public trust at that time. These values ​​that Indonesian people should implement today in every daily activity and the world of work.
Corporate Social Responsibility Melalui Kearifan Lokal dalam Program Konservasi Sungai Ayung Yeni Rosilawati; Krisna Mulawarman
Jurnal Ilmu Komunikasi Vol 16, No 2 (2018)
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v16i2.2693

Abstract

CSR merupakan agenda penting di Indonesia sejak berlakunya UU no 40/2007. Masyarakat menuntut agar perusahaan melaksanakan keterbukaan yang terkait dengan tanggungjawab sosial, yang berhubungan dengan bisnis yang dilaksanakan. Penelitian ini bertujuan untuk mendeskripsikan pelaksanaan CSR yang dipengaruhi oleh kearifan lokal, dengan mengambil studi kasus di Aqua Danone Bali. Penelitian ini menunjukkan proses perencanaan, pelaksanaan dan evaluasi program CSR yang dilaksanakan. Pendekatan yang dilakukan melalui pendekatan kualitatif. Teknik pengumpulan data melalui wawancara mendalam.. Hasil penelitian diperoleh bahwa kearifan lokal Tri Hita Karana (THK) digunakan sebagai dasar program CSR dan muncul dalam setiap tahap CSR mulai dari perencanaan, strategi pelaksanaan hingga evaluasi CSR. Program CSR juga dilaksanakan melalui penggunaan sumber lokal yang tersedia dalam komunitas lokal seperti kearifan lokal (local wisdom) dan forum-forum lokal untuk melibatkan masyarakat setempat. Masyarakat lokal terlibat dalam proses perencanaan program hingga pada evaluasi program.
Public Relations Crisis Management of The Environment and Forestry Office Of DIY in Handling The Closure of The Integrated Waste Disposal Site (TPST) by The Community in Piyungan yeni rosilawati; DISTIAN AJI
Jurnal Ilmu Komunikasi Vol 19, No 3 (2021)
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v19i3.5082

Abstract

The Environment and Forestry Office (DLHK) of the Special Region of Yogyakarta (DIY) is a government agency that manages the Integrated Waste Disposal Site (TPST) located in Piyungan. In the TPST, there is dissatisfaction from the local community regarding the management system. The peak is the closure of Piyungan TPST by the local community as a form of their dissatisfaction. This problem impacts the survival of the surrounding community and the emergence of demands for the DLHK. This study aims to determine the crisis management steps selected by the DLHK of DIY in dealing with crisis management issues and restoring the image of the institution. This study utilized descriptive qualitative as the research method. The data were collected through interviews with the public relations (PR) officer of the Piyungan TPST of the DLHK, a member of the Regional People’s Representative Council (DPRD) of DIY, and community members. Moreover, the data were supported by documentation data in the form of mass media clippings. The qualitative data analysis technique was applied to collect, present, and conclude data. This research discovered that the PR of the DLHK employed prevention, preparation, and mitigation strategies through changing policies and communication patterns by committing direct dialogue, compromise, and negotiation with the local community to overcome the crisis. The dialogue was also carried out on a routine basis; thus, the Piyungan TPST of the DLHK could determine the shortcomings, complaints, and opinions of the surrounding community.
EMPLOYEE BRANDING SEBAGAI STRATEGI KOMUNIKASI ORGANISASI UNTUK MENGKOMUNIKASIKAN CITRA MEREK (BRAND-IMAGE) Yeni Rosilawati
Jurnal Ilmu Komunikasi Vol 6, No 3 (2008)
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v6i3.61

Abstract

Brand image can be projected through all aspects coming from the organization. From logo, location, store layout, product quality,service quality and also can be projected from the manner and attitude of the employees of organization toward their customers. That is called employee brabding. As Miles and Mangold said that employee branding is “the process by which employees internalized the desired brand image and are motivated to project the image to cus- tomers and other organizational consituents”. Employees can be strengthening and create brand image through their behavior and attitude. Employee brand-building behaviors may include courtesy, responsiveness, reliability, helpfulness, and empathy, among others. Such behaviors have been shown to contribute to consumers’ perceptions of service quality and may result in higher levels of customer retention and loyalty. The succesfullness of communication depend on how the organization projected their image to their publics. With employee branding, the employees help the organization by showing their empaht and exploring customers -cultural experiences. The real branding is creating brand by comprising all about the intangible aspects and tangible aspects.
Co-Authors Affan Arsyad Amalia, Dinar Ayu Asri Dewi Aswad Ishak, Aswad Atik Septi Winarsih Atik Septi Winarsih, Atik Septi Bella Efrilia Saifudin DISTIAN AJI Fadilla, Qholifa Yuni Fadilla, Qholiva Yuni Fadillah, Muhammad Naufal Faisal Muhammad Amanullah Francy Risvansuna Fivintari, Francy Risvansuna Koza Pramudya Pratama Krisna Mulawarman Krisna Mulawarman Krisna Mulawarman Krisna Mulawarman M.Ronald Reagan Pipit Setyaningsih Raseru, Inoke Retno Aulia Putri Rohman, Widni Megaria Syabedra , Desty Tya Jussiva Tyaswara, Abi Pranaya Winarsih, Atik Zain Rafique