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The Influence of Variety Seeking, Dissatisfaction, and Lifestyle on Smartphone Brand Switching from Android to iPhone (A Study on Students of UPN "Veteran" Jawa Timur) Redyvastyo Ari Nurogo; Ety Dwi Susanti
International Journal of Social, Economic, and Business Vol. 2 No. 2 (2025): December 2025 (Article in Press)
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.1512/9g4cye64

Abstract

The intense competition in the smartphone industry in Indonesia requires companies to continuously innovate in order to maintain consumer loyalty and prevent brand switching. The phenomenon of brand switching, particularly from Android to iPhone, is influenced by various psychological and social factors. This study aims to analyze the influence of Variety Seeking, Dissatisfaction, and Lifestyle on brand switching among students of UPN "Veteran" Jawa Timur. This research employs a quantitative method with a causal associative design. The sample consists of 100 UPN "Veteran" Jawa Timur students who have switched from Android to iPhone, selected using purposive sampling techniques. Primary data were collected through an online questionnaire and analyzed using multiple linear regression with SPSS software. The findings reveal that the three variables significantly affect brand switching, both collectively (simultaneously) and individually (partially). The adjusted coefficient of determination (Adjusted R Square) shows that these factors collectively explain 40.2% of the variation in brand switching decisions. Further analysis indicates that Variety Seeking is the most dominant factor, contributing 47.38%, followed by Dissatisfaction at 40.24%, and Lifestyle at 12.38%. Based on these results, the desire to seek new experiences emerges as the primary driver of brand switching, strengthened by dissatisfaction with previous products and validated by lifestyle compatibility.
Analisis Sistem Informasi Akuntansi Account Payable dalam Pembayaran Hutang Vendor di Hotel Swiss-Belinn Airport Surabaya Redyvastyo Ari Nurogo; Lia Nirawati
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 6 (2024): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i6.1734

Abstract

This study aims to analyze the Account Payable Accounting Information System in paying debts to vendors. It utilizes a qualitative descriptive method with data collection through observation, interviews, and documentation. Hotel Swiss-Belinn Airport Surabaya implements credit payments by deferring payment until the agreed-upon date, but the risk of accumulating debts arises if payments are not made on time. The debt payment process involves warehouse, purchasing, receiving, and accounting functions, utilizing the Carmen system connected to Protel to record debts. Documents required by Account Payable include Purchase Requisition, Purchase Order, Receiving Report, Sales Invoice, Tax Invoice, Bank Payment Voucher, and Receipt. Payment methods involve both cash and credit payments through transfers. Challenges faced by Account Payable include discrepancies between user orders and vendor deliveries. Suggestions to improve efficiency include enhancing communication with users and monitoring vendors.