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Faijan Fahrula
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Economics, Econometrics & Finance

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Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembelian pada Distro One Thing Faijan Fahrula; Ita Purnama; Muhajirin
PENG: Jurnal Ekonomi dan Manajemen Vol. 3 No. 1 (2026): Januari: Inprogress
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/wzmgpa31

Abstract

This study aims to examine the influence of product quality and price on purchasing decisions at the One Thing distribution center. This study used a quantitative method with multiple linear regression analysis. The population in this study were all users of One Thing distribution centers. The sample used in this study was purposive sampling, with a sample size of 96 respondents who had used One Thing distribution centers. The results showed a positive and significant influence of product quality on purchasing decisions, and a positive and significant influence of price on purchasing decisions. Therefore, it can be concluded that product quality and price simultaneously influence purchasing decisions.
Co-Authors Ita Purnama Muhajirin