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All Journal JURNAL PENDIDIKAN TAMBUSAI International Journal of Economics Development Research (IJEDR)
Leswara, Malda Davitha
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Economics, Econometrics & Finance Social Sciences

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The Economic Role of Customer Relationship Management in Enhancing Shopping Convenience: An Islamic Business Ethics Approach Leswara, Malda Davitha; Nurbaiti, Nurbaiti; Yanti, Nursantri
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 5 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i5.9073

Abstract

This study aims to analyze the implementation of Customer Relationship Management (CRM) in enhancing consumer shopping comfort from the perspective of Islamic business ethics at Farida Fashion Store. A qualitative descriptive approach was employed, using observation, interviews and documentation as data collection methods. The findings reveal that CRM is implemented through personal interactions between employees and customers, without the support of integrated digital systems. Despite this, After implementing CRM, employees became more structured in their customer service, allowing them to maintain their best service for customers such an approach has successfully built customer loyalty and increased satisfaction. From the Islamic business ethics perspective, the store applies five key principles: tauhid (oneness), justice, free will, responsibility, and ihsan (excellence). However, challenges remain, including limited human resources, minimal use of technology. However, challenges remain, such as understaffing and suboptimal technology utilization. With gradual improvements, CRM in this store can be better and provide benefits to both the business and customers.
Strategi Inovasi Produk Cemilan Basreng untuk Meningkatkan Daya Saing UKM di Era Digital Hayati, Fitri; Hsb, Indah Sahima; Leswara, Malda Davitha; Putri, Diva Anisyah; Boangmanalu, Rahmat Syahputra
Jurnal Pendidikan Tambusai Vol. 9 No. 1 (2025)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

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Abstract

Penelitian ini bertujuan untuk mengeksplorasi strategi inovasi Produk Cemilan Basreng yang diterapkan oleh Usaha Kecil dan Menengah (UKM) di Indonesia untuk meningkatkan daya saing mereka dalam menghadapi persaingan global, khususnya di era digital. Inovasi Produk Cemilan Basreng dianggap sebagai kunci untuk mempertahankan relevansi di pasar yang kompetitif dan semakin terdigitalisasi. Penelitian ini menggunakan pendekatan kualitatif dengan studi pustaka untuk menganalisis berbagai faktor yang mempengaruhi keberhasilan strategi inovasi Produk Cemilan Basreng. Temuan utama menunjukkan bahwa meskipun teknologi digital menawarkan peluang besar untuk memperluas pasar dan meningkatkan efisiensi, hambatan-hambatan struktural seperti keterbatasan dana, rendahnya literasi digital, dan kurangnya akses terhadap teknologi tetap menjadi tantangan besar bagi UKM. Oleh karena itu, diperlukan kebijakan yang mendukung pengembangan kapasitas inovasi UKM, seperti akses pembiayaan yang lebih mudah, pelatihan teknologi, dan kolaborasi dengan institusi riset serta sektor swasta.
Co-Authors Boangmanalu, Rahmat Syahputra Fitri Hayati Hsb, Indah Sahima Nurbaiti Nurbaiti Nursantri Yanti Putri, Diva Anisyah