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All Journal Jurnal Pelita Ilmu Ekonomi Syariah (JPIES)
Nur 'Aeni
Unknown Affiliation
Economics, Econometrics & Finance

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Repurchase Intention of Halal Culinary Mie Gacoan: Experience Satisfaction with Site Image and Content Moderation Nur 'Aeni; Surya Bintarti; Salina; Dede Nur Iskandar; Suhrowardi
JPIES: Jurnal Pelita Ilmu Ekonomi Syariah Vol. 2 No. 02 (2025): JPIES Edisi Juli 2025
Publisher : LPPM STEBIS YPII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71195/bgk52y04

Abstract

This study aims to analyze how Experience Satisfaction influences Revisit Intention, moderated by Site Image & Content among Generation Z consumers of Mie Gacoan. This study uses a quantitative approach with primary data sources. A total of 250 participants were selected as the sample using Purposive Sampling based on the Non-Probability Sampling method. The collected data were analyzed using the Partial Least Square - Structural Equation Modeling (PLS-SEM) statistical tool. The results of the study indicate that: 1) Experience Satisfaction has a positive and significant effect on Revisit Intention among Generation Z consumers of Mie Gacoan; 2) Site Image does not moderate the relationship between Experience Satisfaction and Revisit Intention among Generation Z consumers of Mie Gacoan; 3) Content also does not moderate the relationship between Site Image and Revisit Intention among Generation Z consumers of Mie Gacoan.
Co-Authors Dede Nur Iskandar Salina Suhrowardi Surya Bintarti