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All Journal Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Jurnal Ekonomi Manajemen Akuntansi Keuangan Bisnis Digital Majority Science Journal Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Koten, Romualdus Antonius Geli
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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INTEGRATION OF DIGITAL TECHNOLOGY AND CHARACTER EDUCATION: BUILDING A RESILIENT GENERATION IN THE ERA OF THE INDUSTRIAL REVOLUTION 5.0 Koten, Romualdus Antonius Geli; Simarmata, Hengki Mangiring Parulian
MSJ : Majority Science Journal Vol. 3 No. 3 (2025): MSJ-August
Publisher : PT. Hafasy Dwi Nawasena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61942/msj.v3i3.423

Abstract

This study aims to analyze the integration of digital technology in character education in the era of the Industrial Revolution 5.0 through  a systematic literature review  approach to 50 selected studies published in the 2020–2025 period. The results of the study show that digital literacy is the main foundation that strengthens the formation of students' character, especially in terms of honesty, responsibility, empathy, and 21st century skills. The role of teachers, families, schools, and governments has proven to be crucial in supporting implementation, while the main challenges lie in the gap in technology access, human resource readiness, and curriculum adaptation. This study also identifies  research gaps, namely the limitations of integrative models that connect technology, character education, and digital resilience simultaneously, as well as the lack of empirical evidence based on the Indonesian context that is in line with the Pancasila Student Profile Strengthening Project (P5) program. Thus, this article provides a conceptual contribution in the form of new research directions and policy models that emphasize digital literacy, ethics, and critical digital citizenship as instruments for shaping the character and digital resilience of the younger generation.
The Role of Women in Creating Indonesia's Golden Generation 2045: Penelitian Wilda Sumarsyah; Diah Apriliani; Bambang Amir Alhakim; Priyono Sadjijo; Romuadus Antonius Geli Koten
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.2723

Abstract

This research is a qualitative study with a descriptive approach, namely an approach that has descriptive narrative characteristics to the main topics in this study which include the Role of Women, Gender Roles, and Indonesia EMAS 2045. The data used in this study are secondary data that researchers obtained from various credible sources such as scientific articles, books, and so on which are commonly used in every study. The data obtained by researchers are analyzed with the stages of data collection, data selection, data reduction, and drawing conclusions. The conclusion in this article show that women have more flexible skills, are more careful, have a higher level of concern, and have a higher level of immunity compared to men. The advantages that women have should be utilized as well as possible so that they can be involved in government, state and private companies, and other groups to improve good corporate governance in the scope of government, companies, and other groups which can ultimately work together in creating Indonesia EMAS 2045. Involvement to achieve Indonesia EMAS is in line with the spirit of feminism and gender.
Efektivitas Manajemen Pengalaman Pelanggan (CEM) dalam Meningkatkan Loyalitas Pelanggan di Era Digital Renil Septiano; Romualdus Antonius Geli Koten; Mu'ah; Febzi Fiona; Helmita
Jurnal Manajemen Pendidikan dan Ilmu Sosial Vol. 6 No. 6 (2025): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Oktober-November 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v6i6.6587

Abstract

Penelitian ini menganalisis efektivitas Customer Experience Management (CEM) dalam meningkatkan loyalitas pelanggan di era digital, di mana perubahan perilaku konsumen yang cepat menuntut pengelolaan pengalaman yang lebih strategis dan personal. CEM diposisikan bukan hanya sebagai upaya mencapai kepuasan, melainkan strategi jangka panjang untuk membangun kepercayaan, memperkuat loyalitas merek, dan menciptakan keunggulan kompetitif yang berkelanjutan di pasar yang dinamis. Pendekatan kuantitatif digunakan dengan metode survei yang melibatkan 100 responden pengguna aktif layanan digital, khususnya pada sektor e-commerce dan layanan on-demand. Data dianalisis menggunakan regresi linear sederhana, dan hasil penelitian menunjukkan bahwa CEM berpengaruh positif dan signifikan terhadap loyalitas pelanggan. Dimensi CEM seperti personalisasi, kecepatan layanan, dan kemudahan akses ditemukan sebagai faktor dominan dalam membentuk loyalitas, sejalan dengan teori pengalaman dan loyalitas pelanggan serta memperkuat hasil studi sebelumnya dalam konteks digital. Penelitian ini memberikan kontribusi teoritis melalui penyempurnaan model loyalitas digital serta implikasi praktis berupa rekomendasi bagi pelaku bisnis untuk secara konsisten meningkatkan kualitas interaksi dengan pelanggan secara relevan dan berkesinambungan. Keaslian penelitian ini terletak pada penerapan CEM di layanan digital dengan penekanan pada personalisasi, kecepatan, dan kemudahan akses sebagai faktor utama pembentuk loyalitas.
Reimagining Brand Loyalty through Consumer Narratives in the Age of Micro-Influencers Megawati, Dewi; Jentot Tugiyono; Antonius, Romualdus
Jurnal Ekonomi Manajemen Akuntansi Keuangan Bisnis Digital Vol. 5 No. 1 (2026): JANUARI-JUNI
Publisher : Badan Penerbitan Fakultas Pertanian Universitas Ratu Samban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58222/jemakbd.v5i1.1447

Abstract

The transformation of the digital marketing landscape has placed micro-influencers as important actors in shaping consumer narratives that impact brand loyalty. Brand loyalty, which was previously understood as limited to emotional attachment and repetitive buying behaviors, now needs to be redefined in the context of narrative-based digital interactions. This study aims to analyze how consumer narratives mediated by micro-influencers play a role in building, strengthening, or even shifting the form of brand loyalty in the social media era. The research method uses a descriptive qualitative approach with narrative analysis through case studies on two brands that actively collaborate with micro-influencers. Data was collected through in-depth interviews with 12 consumer informants and observations of relevant social media content, then analyzed thematically to identify patterns of meaning and narrative construction. The results show that consumer narratives articulated through micro-influencers tend to be perceived as more authentic, create emotional closeness, and strengthen consumer trust in brands. In addition, micro-influencers function as mediators that bridge consumers' personal experiences with brand identities, thus forming loyalty that is not only transactional, but also relational and symbolic. The study's conclusions confirm that brand loyalty in the digital age no longer relies on direct promotion, but rather on the power of credible and participatory narratives. Theoretically, this research contributes to the expansion of the understanding of narrative-based brand management, while practically providing strategic implications for managing collaborations with micro-influencers to increase consumer loyalty.
Risk Management Approach in Facing Market Uncertainty for MSMEs in the Culinary Industry Afrizal Afrizal; Friend Zakharia; Nazrantika Sunarto; Romualdus Antonius Geli Koten; Helmi Ali
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 2 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (November-Desember 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i2.6908

Abstract

This study explores how culinary MSMEs in Indonesia implement risk management strategies to cope with market uncertainty influenced by fluctuating consumer demand, digital competition, rising production costs, and unstable supply chains. Employing a qualitative descriptive approach, the research gathered data through interviews, observations, and document reviews involving purposively selected MSME owners. The results show that most culinary MSMEs adopt informal, experience-driven practices to manage risks, focusing on product flexibility, diversified suppliers, cost-control efforts, and proactive digital engagement. The use of social media, online delivery services, and electronic payment systems supports wider customer reach, operational continuity, and more predictable transactions, even though digital literacy limitations and resource constraints continue to hinder optimal adoption. Comparative findings from Surabaya, Bandung/Soreang, Denpasar, Malang, and Sleman/Yogyakarta indicate that MSMEs across regions face similar risk patterns and apply comparable adaptive strategies, suggesting that these issues are structural rather than geographically unique. Overall, the study highlights that resilience among culinary MSMEs is strengthened by agility, practical decision-making, and effective utilization of digital tools. It also points to the importance of expanded institutional support, capability-building initiatives, and accessible risk management frameworks tailored to the needs of micro-enterprise actors.
Co-Authors AFRIZAL AFRIZAL Anak Agung Dewi Megawati, Anak Agung Dewi Bambang Amir Alhakim Diah Apriliani Febzi Fiona Friend Zakharia Helmi Ali Helmita Jentot Tugiyono Mu'ah Nazrantika Sunarto Priyono Sadjijo Septiano, Renil Simarmata, Hengki Mangiring Parulian Wilda Sumarsyah