Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Scientific Cangkal : Jurnal Ilmu Sosial dan Humaniora
Indah Fitriastuti
Unknown Affiliation
Economics, Econometrics & Finance Education Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
FAKTOR REVIEW DAN KUALITAS PRODUK DALAM MEMBENTUK MINAT BELI PRODUK SKINCARE SKINTIFIC DI KALANGAN MAHASISWA FAKULTAS EKONOMI UNIVERSITAS ACHMAD YANI BANJARMASIN Indah Fitriastuti; Fithriani, Adha; Jumiati
Scientific : Jurnal Ilmu-Ilmu Sosial dan Ekonomi Vol. 9 No. 02 (2025): Agustus 2025
Publisher : Fekon Uvaya Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui, menganalisis dan membuktikan pengaruh secara parsial re- view produk terhadap minat beli, pengaruh secara parsial kualitas produk terhadap minat beli, dan pengaruh secara simultan review produk dan kualitas produk terhadap minat beli produk skincare Skintific pada maha- siswa kampus II Banjarbaru Universitas Achmad Yani Banjarmasin. Variabel penelitian terbagi menjadi 3 varia- bel yaitu review produk (X1), kualitas produk (X2), serta minat beli (Y). Jenis penelitian yaitu penelitian Kuanti- tatif dengan analisis Deskriptif. Teknik pengumpulan data yaitu observasi, wawancara, study pustaka serta me- nyebar kuesioner. Populasi dalam penelitian ini sebanyak 87 mahasiswa, serta sampel berjumlah 71 mahasiswa. Teknik analisa dalam penelitian ini dengan metode regresi linear berganda. Hasil regresi linear berganda yaitu Y= 2,019 + 0,055 X1 + 0,740 X2. Review produk terhadap minat beli tidak berpengaruh secara parsial thitung < ttabel yaitu sebesar 0,380 < 1,994 dan nilai sign 0,705. Kualitas produk terhadap minat beli berpengaruh secara parsial thitung > ttabel yaitu 9,880 < 1,994 serta sign yaitu 0,000. Review produk dan kualitas produk terhadap minat beli berpengaruh secara simultan Fhitung > Ftabel yaitu 79,107 > 3,13, serta probabilitas sign < 0,05 yaitu 0,000. Nilai adjusted R-squared sebesar 0,691 artinya kemampuan variabel Review Produk (X1) dan Kualitas Produk (X2) dapat menjelaskan variabel Minat Beli (Y) sebesar 69,1%, sisanya 30,9% dijelaskan oleh variabel lainnya.
PENGARUH REVIEW PRODUK DAN KUALITAS PRODUK TERHADAP MINAT BELI PRODUK SKINCARE SKINTIFIC PADA MAHASISWA KAMPUS II BANJARBARU UNIVERSITAS ACHMAD YANI BANJARMASIN Jumiati; Adha Fithriani; Indah Fitriastuti
Cangkal : Jurnal Ilmu Sosial Dan Humaniora Vol. 2 No. 1 (2026): Mei - Oktober 2026
Publisher : Yayasan Pendidikan Literasi Borneo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this research is to determine, analyze, and prove the partial effect of product reviews on purchase intention, the partial effect of product quality on purchase intention, and the simultaneous effect of product reviews and product quality on the purchase intention of Skintific skincare products among students at Campus II Banjarbaru, Universitas Achmad Yani Banjarmasin. The research variables are divided into three variables: product reviews (X1), product quality (X2), and purchase intention (Y). The type of research is quanti¬tative descriptive analysis. Data collection techniques include observation, interviews, literature review and dis¬tributing questionnaires. The population in this study consists of 87 students, with a sample size of 71 students. The analysis technique in this research uses multiple linear regression method. The results of the multiple linear regression are Y = 2.019 + 0.055 X1 + 0.740 X2 + e. Product reviews have no partial effect on purchase inten¬tion, as t-count < t-table, which is 0.380 < 1.994, and the significance value is 0.705. Product quality has a par¬tial effect on purchase intention, as t-count > t-table, which is 9.880 > 1.994, and the significance value is 0.000. Product reviews and product quality have a simultaneous effect on purchase intention, as F-count > F-table, which is 79.107 > 3.13, and the significance probability is < 0.05, which is 0.000. The adjusted R-squared value of 0.691 means that the ability of the Product Review variable (X1) and Product Quality variable (X2) can ex¬plain the Purchase Intention variable (Y) by 69.1%, while the remaining 30.9% is explained by other variables.
Co-Authors Adha Fithriani Fithriani, Adha Jumiati