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All Journal Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Farah Hayu Nur Hidayati
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Humanities Education Languange, Linguistic, Communication & Media Mathematics Other

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Efek Pengaruh Interpersonal pada Konsumsi Ekstravaganza di Mediasi Konsumsi Status: Penelitian Farah Hayu Nur Hidayati; Waluyo Budi Atmoko; Fidela Berliani Prasaja Putri
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.2044

Abstract

This study aims to determine the interpersonal influence on extravagant consumption with status consumption as a mediating variable. The method used is a quantitative approach with regression analysis techniques with mediating variables. Sampling using a questionnaire with a Likert scale of 1-5. The sample obtained was 200 respondents who used the extravaganza brand. The results showed that, (1) Interpersonal influence has a positive and significant effect on extravagant consumption, (2) Interpersonal influence has a positive and significant effect on status consumption, (3) Status consumption has a positive and significant effect on extravagant consumption, (4) Status consumption partially mediates the relationship between interpersonal influence on status consumption..
Co-Authors Fidela Berliani Prasaja Putri Waluyo Budi Atmoko