Efek Pengaruh Interpersonal pada Konsumsi Ekstravaganza di Mediasi Konsumsi Status: Penelitian

Farah Hayu Nur Hidayati
Waluyo Budi Atmoko
Fidela Berliani Prasaja Putri

Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -

This study aims to determine the interpersonal influence on extravagant consumption with status consumption as a mediating variable. The method used is a quantitative approach with regression analysis techniques with mediating variables. Sampling using a questionnaire with a Likert scale of 1-5. The sample obtained was 200 respondents who used the extravaganza brand. The results showed that, (1) Interpersonal influence has a positive and significant effect on extravagant consumption, (2) Interpersonal influence has a positive and significant effect on status consumption, (3) Status consumption has a positive and significant effect on extravagant consumption, (4) Status consumption partially mediates the relationship between interpersonal influence on status consumption..