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All Journal Pusat Publikasi Ilmu Manajemen Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Farhan Fitra Rafifan
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Other

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Pelatihan dan Pendampingan Digital Marketing Pelaku UMKM di Desa Nglebo, Trenggalek: Pengabdian Muhamad Ahsan; Andhy Permadi; Muhammad Maulana Hamilurrosyad; Rieke Artha Nanda Prasetyo; Farhan Fitra Rafifan; Nadia Rachmayanti
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 3 No. 4 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 3 Nomor 4 (April 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

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Abstract

Kegiatan ini bertujuan meningkatkan literasi digital pelaku UMKM di Desa Nglebo, Kabupaten Trenggalek, melalui pelatihan dan pendampingan digital marketing . Latar belakangnya adalah rendahnya adopsi teknologi dan pemahaman branding, sehingga pemasaran masih tradisional dan jangkauan pasar terbatas. Metode pelaksanaan menggunakan pendekatan partisipatif dengan workshop dua hari melibatkan 20 pelaku UMKM. Materi meliputi pembuatan akun bisnis digital, copywriting, pengelolaan media sosial, dan strategi branding, dilanjutkan dengan pendampingan langsung. Hasil menunjukkan peningkatan keterampilan peserta dalam membuat akun bisnis, mengelola konten promosi, dan menerapkan teknik komunikasi pemasaran. Peserta juga membentuk kolaborasi promosi bersama melalui media sosial, memperluas jaringan pemasaran dan meningkatkan solidaritas. Program ini terbukti efektif mendorong transformasi digital UMKM desa, memicu perubahan perilaku pemasaran, serta memberikan dampak positif pada aspek sosial dan ekonomi komunitas.
Analisis Penerapan Metode First In First Out (FIFO) terhadap Efisiensi Manajemen Operasional pada Toko Kelontong Reni Farhan Fitra Rafifan; Rahma Ulfa Maghfiroh
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 3 No. 4 (2025): Oktober : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v3i4.1087

Abstract

Inventory management is a crucial aspect in improving operational efficiency, particularly for micro, small, and medium enterprises (MSMEs) such as grocery stores. This study aims to analyze the effect of implementing the First In First Out (FIFO) method on operational efficiency at Reni Grocery Store. Prior to applying FIFO, the inventory system in the store was poorly organized, often resulting in losses due to expired or damaged goods. Since March 2025, FIFO has been implemented by placing older items at the front of the shelves, while new items are consistently placed at the back, accompanied by routine checks of expiration dates. This research employs a qualitative approach using in-depth interviews with the store owner as the main subject. The findings indicate that FIFO positively influences operational efficiency, as reflected by reduced expired goods, improved stock recording, and more organized product flow. These results are consistent with previous studies, such as Pratama & Sari (2020), which showed FIFO reduced losses by up to 25%, as well as Suharto et al. (2021) and Rahman (2022), who emphasized that FIFO enhances stock accuracy and distribution efficiency. Nevertheless, this study also reveals limitations, including limited storage space and a lack of manpower for routine checks, which prevent FIFO implementation from being fully optimal.
Co-Authors Andhy Permadi, Andhy Muhamad Ahsan Muhammad Maulana Hamilurrosyad Nadia Rachmayanti Rahma Ulfa Maghfiroh Rieke Artha Nanda Prasetyo