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All Journal International Journal of Business, Marketing, Economics & Leadership Abdimas, Jurnal Pengabdian Masyarakat
Novrizal
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Social Sciences Other

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Digital Marketing Strategy in the Era of Social Media: Analysis of Influencing Factors Superiority Competitive Startup Companies Novrizal; Rachman, Zacky
International Journal of Business, Marketing, Economics & Leadership (IJBMEL) Vol. 1 No. 3 (2024): August : International Journal of Business, Marketing, Economics & Leadership
Publisher : LPPM STIE Kasih Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70142/ijbmel.v1i3.317

Abstract

This qualitative literature review explores the role of digital marketing strategies in the social media era and their influence on the competitive advantage of startup companies. The study identifies key factors such as customer responsiveness, service quality, branding, and profitability as crucial elements for enhancing competitive advantage. Social media platforms enable startups to interact with customers more personally and directly, thereby increasing customer satisfaction and loyalty. Moreover, social media facilitates effective brand building and optimization of marketing strategies to increase profitability. Despite the valuable insights, the study is limited by its reliance on secondary data and focus on recent literature, which may not fully capture the rapidly evolving dynamics of social media. Future research should include empirical studies to provide deeper contextual understanding and explore emerging technologies and trends in social media marketing.
Pelatihan dan Penerapan Desain Grafis sebagai Upaya Peningkatan Branding pada UMKM Teras Sayur Nurul Zulrahmadi; Novrizal; Muhammad Jibril; Muhammad Amin; Siti Wardah; Khairul Ihwan; Samsudin
ABDIMAS : Jurnal Pengabdian Masyarakat Vol. 3 No. 6 (2025): Juni 2025
Publisher : PT. ZIVANA CENDEKIAWAN BANGSA

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Abstract

Program pengabdian masyarakat ini bertujuan untuk meningkatkan kreativitas dan kemampuan desain produk para pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di kelurahan Tembilahan Hulu dengan memanfaatkan aplikasi Canva. Dalam era digital saat ini, visualisasi produk yang menarik menjadi salah satu faktor kunci dalam meningkatkan daya saing UMKM. Melalui pelatihan yang intensif dan terstruktur, para peserta diperkenalkan dengan berbagai fitur Canva yang mudah digunakan serta teknik desain grafis dasar. Hasil kegiatan menunjukkan peningkatan signifikan dalam kualitas desain produk UMKM, yang berkontribusi pada peningkatan daya tarik visual dan potensi pemasaran produk. Program ini diharapkan dapat menjadi model keberlanjutan untuk pengembangan kreativitas UMKM di wilayah lainnya. Hasil dari pelatihan dan implementasi ini adalah produk desain spanduk yang diterapkan langsung pada pelaku UMKM yakni Teras Sayur Nurul di kelurahan Tembilahan Hulu.
Role of Sources Power Man in Success Digital Transformation: An Overview Qualitative to the Model and Framework Planning Iskandar, Eddy; Novrizal
International Journal of Business, Marketing, Economics & Leadership (IJBMEL) Vol. 2 No. 3 (2025): August: International Journal of Business, Marketing, Economics & Leadership
Publisher : LPPM STIE Kasih Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70142/ijbmel.v2i3.315

Abstract

This qualitative literature review explores the critical role of human resources (HR) in the success of digital transformation initiatives. The study highlights that digital transformation extends beyond technological adoption, requiring organizational cultural shifts and process reengineering. HR is pivotal in facilitating these changes through skill development, employee empowerment, and cross-departmental collaboration. Effective leadership and a clear strategic vision are essential to guide organizations through this transformation journey. Structured frameworks are necessary to ensure all elements harmoniously work towards achieving digital transformation goals. Despite providing valuable insights, this study is limited by its reliance on recent literature, potentially overlooking relevant older studies, and its qualitative nature, which may not be generalizable across all industries. Further research is needed to validate these findings across diverse organizational contexts.
Co-Authors Daniel Happy Putra Iskandar, Eddy Khairul Ihwan, Khairul Muhammad Amin Rachman, Zacky Samsudin Siti Wardah Zulrahmadi