Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Akademik Pengabdian Masyarakat
Isti Farihah
Unknown Affiliation
Computer Science & IT Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
INOVASI PEMBUATAN KERIPIK CENTELLA ASIATICA (RENDENG) DAN STRATEGI PEMASARAN DIGITAL DI DESA LARANGANLOR Rafly Fadel Muhammad; Millati Himayatuna; Syifa Nurul Afidati; Isti Farihah; Supriyadi Supriyadi; Siti Khoiriyah
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 5 (2025): September
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i5.6435

Abstract

Centella asiatica (locally “rendeng”) is often considered a weed despite its nutritional and economic potential. This community-engaged study aimed to develop an innovative Rendeng chip product and evaluate a digital marketing strategy to empower residents of Laranganlor Village. The method was a qualitative community service approach consisting of stakeholder confirmation, community socialization, hands-on product training, packaging instruction, and guided digital marketing (WhatsApp Business, e-commerce, simple visual content). Key findings: local government support facilitated implementation; technical training and improved packaging raised product quality; digital marketing expanded market reach and produced initial sales inquiries; monitoring revealed gaps in recipe standardization, equipment (precision scales, oil thermometers), and digital literacy that must be addressed to ensure sustainability and scale-up.
Co-Authors Millati Himayatuna Rafly Fadel Muhammad Siti Khoiriyah Supriyadi Supriyadi Syifa Nurul Afidati