INOVASI PEMBUATAN KERIPIK CENTELLA ASIATICA (RENDENG) DAN STRATEGI PEMASARAN DIGITAL DI DESA LARANGANLOR

Rafly Fadel Muhammad
Millati Himayatuna
Syifa Nurul Afidati
Isti Farihah
Supriyadi Supriyadi
Siti Khoiriyah

Jurnal Akademik Pengabdian Masyarakat
Vol. 3 No. 5 (2025): September

Centella asiatica (locally “rendeng”) is often considered a weed despite its nutritional and economic potential. This community-engaged study aimed to develop an innovative Rendeng chip product and evaluate a digital marketing strategy to empower residents of Laranganlor Village. The method was a qualitative community service approach consisting of stakeholder confirmation, community socialization, hands-on product training, packaging instruction, and guided digital marketing (WhatsApp Business, e-commerce, simple visual content). Key findings: local government support facilitated implementation; technical training and improved packaging raised product quality; digital marketing expanded market reach and produced initial sales inquiries; monitoring revealed gaps in recipe standardization, equipment (precision scales, oil thermometers), and digital literacy that must be addressed to ensure sustainability and scale-up.