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Sarumaha, Imelda Santi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Social Sciences

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PENGARUH PERSEPSI HARGA DAN KUALITAS PELAYANAN TERHADAP MINAT BELI ULANG DI RESTORAN HAKATA IKKOUSHA MEDAN Sofian, Abu; Sarumaha, Imelda Santi; Purba, Kuras
JURNAL MUTIARA MANAJEMEN Vol 8 No 2 (2023): Jurnal Mutiara Manajemen
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jmm.v8i2.6295

Abstract

The purpose of this study is to ascertain how the perception of price and service quality affects patrons' desire to repurchase from Hakata Ikkousha Medan. Partially and concurrently, the impact of pricing perception and service quality on repurchase interest will be examined. This study used a quantitative method and was a survey. The patrons of the restaurant Hakata Ikkousha Medan made up the research population. The incidental sampling technique was used to choose the sample, which included 94 customers. The study's findings show that the repurchase interest variable (Y) is significantly positively impacted by the service quality variable (X1) and the price perception variable (X2) is considerably positively impacted by the repurchase interest variable.
Co-Authors Purba, Kuras Sofian, Abu