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All Journal JURNAL MUTIARA MANAJEMEN Jurnal Agroplasma
Laia, Adilman
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Social Sciences

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PENGARUH SERVICESCAPE DAN SHOPPING LIFESTYLE TERHADAP IMPULSIVE BUYING PADA KONSUMEN BRAND EXIT GIRL DI MATAHARI MANHATTAN TIMES SQUARE MEDAN Laia, Adilman; Malau, Teresita Wineva; Purba, Kuras
JURNAL MUTIARA MANAJEMEN Vol 8 No 2 (2023): Jurnal Mutiara Manajemen
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jmm.v8i2.6303

Abstract

Penelitian ini melibatkan 96 konsumen dari Exit Girl dari Brand di Downtown Manhattan Time Square, dengan metode pengambilan sampel menggunakan metode purposive. Data diperoleh melalui observasi, kuesioner, dan studi pustaka. Data diteliti menggunakan regresi linier berganda dan uji T dan F. Hasil analisis menunjukkan: Servicescape pengaruh yang signifikan pada pembelian impulsif (thitung = 3,667 lebih besar dari ttabel = 1,661, yang berarti 0,000 kurang dari 0,05). Shopping lifestyle juga pengaruh signifikan (thitung = 3,445 > ttabel = 1,661, sig. 0,001 < 0,05). Secara simultan, keduanya mempengaruhi impulsive buying (Fhitung = 6,765 > Ftabel = 3,09, sg. 0,002 < 0,05). Koefisien penentuan (R2) Adalah 0,785 mengindikasikan bahwa 78% variabilitas pembelian impulsif dapat dijelaskan oleh kedua variabel, sementara elemen lain yang tidak termasuk dalam studi ini memengaruhi bagian lainnya
Pengaruh Pemberian Pupuk Cendawan Mikoriza Arbuscular (CMA) dan Pupuk Kandang Sapi Terhadap Pertumbuhan dan Hasil Tanaman Terong Ungu (Solanum melongena L.) Laia, Adilman; Zulfida, Ida; Miyarnis, Miyarnis
JURNAL AGROPLASMA Vol 12, No 2 (2025): Vol 12, No 2 (2025): (JURNAL AGROPLASMA VOLUME 12 NO 2 TAHUN 2025)
Publisher : UNIVERSITAS LABUHANBATU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/agroplasma.v12i2.7932

Abstract

This study aimed to examine the effect of Arbuscular Mycorrhizal Fungi (AMF) and cow manure fertilizer on the growth and yield of purple eggplant (Solanum melongena L.), as well as their interaction in enhancing productivity. The research was conducted using a factorial Randomized Block Design (RBD) with two factors. The first factor was AMF (M) with four levels: M0 = without AMF, M1 = 10 g/plot (100 kg/ha), M2 = 15 g/plot (150 kg/ha), and M3 = 20 g/plot (200 kg/ha). The second factor was cow manure fertilizer (P) with four levels: P0 = without cow manure, P1 = 1 kg/plot (10 tons/ha), P2 = 2 kg/plot (20 tons/ha), and P3 = 3 kg/plot (30 tons/ha). The observed parameters included plant height, number of leaves, number of branches, fruit diameter, fruit length, number of fruits per plot, and fruit weight per plot. The results showed that AMF significantly affected all growth and yield parameters. Cow manure fertilizer significantly influenced most parameters, especially fruit diameter, fruit length, number of fruits, and fruit weight. The interaction between AMF and cow manure fertilizer had a significant effect on yield parameters but was not significant for all vegetative growth parameters. Overall, the combination of 15–20 g/plot AMF with 2–3 kg/plot cow manure produced optimal growth and yield of purple eggplant..
Co-Authors Ida Zulfida, Ida Malau, Teresita Wineva Miyarnis Miyarnis Purba, Kuras