Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Journal of Business Studies and Management Review
Adetia, Mayang salva
Unknown Affiliation
Decision Sciences, Operations Research & Management Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
THE INFLUENCE OF FLASH SALES AND AI-POWERED PRODUCT REVIEWS ON PURCHASE INTENTION OF AMAZON PRODUCTS IN INDONESIA Adetia, Mayang salva; Yacob, Syahmardi; Musnaini, Musnaini
Journal of Business Studies and Management Review Vol. 8 No. 2 (2025): JBSMR, Vol 8 No.2 June 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v8i2.46662

Abstract

This study aims to examine the influence of flash sales and AI-powered product reviews on purchase intention toward Amazon products in Indonesia. A quantitative approach was used, with data collected through a questionnaire distributed to 100 respondents. The data were analyzed using SmartPLS 4 to assess validity, reliability, and both direct and indirect relationships among variables. The results show that flash sales do not have a significant direct effect on purchase intention. In contrast, AI-powered product reviews have a positive and significant influence on purchase intention. Furthermore, flash sales have a significant indirect effect on purchase intention when mediated by AI-powered product reviews. These findings suggest that the integration of AI technology in product reviews can enhance the effectiveness of promotional strategies like flash sales in driving consumer purchase intention.
Co-Authors musnaini musnaini syahmardi yacob