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All Journal Journal of Community Capacity Empowerment Jurnal Edutrained : Jurnal Pendidikan dan Pelatihan
Sari, Erlina Novita
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Religion Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Education Social Sciences

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Improving Farmers’ Digital Literacy for Packaging and Product Imaging in Competitive Agricultural Markets Damayanti, Adhisty Puri; Sari, Erlina Novita; Saputri, Diana; Irawan, Norbertus Citra; Budiyono, Agus
Journal of Community Capacity Empowerment Vol 3 No 2 (2025): August 2025
Publisher : Universitas Tunas Pembangunan Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/jcce.v3i2.5391

Abstract

Smallholder farmers face persistent challenges in adding value to their agricultural products due to limited access to digital marketing knowledge and skills. Many of these farmers struggle to connect their production activities with current market demands, resulting in low product appeal and reduced income. This community service program aimed to bridge that gap by introducing digital capacity-building in packaging and product promotion. The team designed a participatory learning method that combined visual presentations, product demonstrations, and guided discussions to improve farmers’ understanding and motivation. The facilitators conducted the training at a rural farmer group in Jumapolo, involving 30 participants from various age groups. The team collected data using pre- and post-training questionnaires focused on knowledge, attitude, and behavioral intention. The Kruskal-Wallis H Test was used to analyze the differences in post-intervention score across age groups. The analysis revealed a significant improvement in learning outcomes, particularly among younger participants who were more receptive to digital tools and practices. The observations in the field also showed that younger farmers actively engaged in hands-on sessions, while older farmers preferred visual learning and peer support. This program demonstrated that digital empowerment efforts can be practical when tailored to different learning profiles. Future community programs should consider adopting segmented approaches and implementing intergenerational mentoring to ensure the inclusive adoption of digital marketing skills. Policymakers and agricultural institutions must support continuous learning models that connect production with market access through practical, user-friendly digital training.
Model Make-A-Match Berbasis Kearifan Lokal Temanggung untuk Meningkatkan Hasil Belajar Matematika Ibda, Hamidulloh; Sari, Erlina Novita
Jurnal Edutrained : Jurnal Pendidikan dan Pelatihan Vol 8 No 1 (2024): Jurnal Edutrained : Jurnal Pendidikan dan Pelatihan
Publisher : Balai Diklat Keagamaan Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37730/edutrained.v8i1.265

Abstract

The lack of innovation in learning impacts the low learning outcomes for class I Mathematics at MI Al-Ma'arif Kupen, Temanggung Regency. The research aims to reveal the implementation of the make-a-match model through picture cards based on local Temanggung wisdom in improving Mathematics learning outcomes. This research method is collaborative Class Action Research with the Kemmis & Taggart type consisting of 2 stages of the PTK cycle. Data collection techniques are observation, in-depth interviews, tests, document studies, and source triangulation, namely techniques used to increase the validity and reliability of research findings by comparing and verifying data obtained from various sources. The research subjects were 30 class I students at MI Al-Ma'arif Kupen, Temanggung Regency. The research results show that students' mathematics learning outcomes in the cognitive aspect using the make-a-match learning model through picture cards based on local wisdom in Temanggung increased according to the pretest and posttest results, which improved quite well. Before the action, classical learning results were only 13.3% with an average class score of only 40.3 points; in cycle I, there was an increase of 75.3 with classical learning completeness of 80%; and in cycle II, there was an increase in classical learning completeness in numbers. 96.6%, with an average score of 96. Further research needs to be carried out to examine in more depth the make-a-match model in Mathematics subjects according to current developments.
Co-Authors Agus Budiyono Damayanti, Adhisty Puri Ibda, Hamidulloh Norbertus Citra Irawan Saputri, Diana