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Improving Farmers’ Digital Literacy for Packaging and Product Imaging in Competitive Agricultural Markets Damayanti, Adhisty Puri; Sari, Erlina Novita; Saputri, Diana; Irawan, Norbertus Citra; Budiyono, Agus
Journal of Community Capacity Empowerment Vol 3 No 2 (2025): August 2025
Publisher : Universitas Tunas Pembangunan Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/jcce.v3i2.5391

Abstract

Smallholder farmers face persistent challenges in adding value to their agricultural products due to limited access to digital marketing knowledge and skills. Many of these farmers struggle to connect their production activities with current market demands, resulting in low product appeal and reduced income. This community service program aimed to bridge that gap by introducing digital capacity-building in packaging and product promotion. The team designed a participatory learning method that combined visual presentations, product demonstrations, and guided discussions to improve farmers’ understanding and motivation. The facilitators conducted the training at a rural farmer group in Jumapolo, involving 30 participants from various age groups. The team collected data using pre- and post-training questionnaires focused on knowledge, attitude, and behavioral intention. The Kruskal-Wallis H Test was used to analyze the differences in post-intervention score across age groups. The analysis revealed a significant improvement in learning outcomes, particularly among younger participants who were more receptive to digital tools and practices. The observations in the field also showed that younger farmers actively engaged in hands-on sessions, while older farmers preferred visual learning and peer support. This program demonstrated that digital empowerment efforts can be practical when tailored to different learning profiles. Future community programs should consider adopting segmented approaches and implementing intergenerational mentoring to ensure the inclusive adoption of digital marketing skills. Policymakers and agricultural institutions must support continuous learning models that connect production with market access through practical, user-friendly digital training.
Enhancing Youth Agricultural Literacy with Vertical Farming in Non-Formal Education Settings Damayanti, Adhisty Puri; Norbertus Citra Irawan; Natalia Deswita Fitriyani; Zainal Mustofa; Agustina Tri Suryaningsih; Dewi Rahmawati Intan Permatasari
Journal of Community Capacity Empowerment Vol 3 No 2 (2025): August 2025
Publisher : Universitas Tunas Pembangunan Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/jcce.v3i2.5421

Abstract

Urban youth often lack access to practical agricultural education, especially in non-formal learning environments where structured curricula are limited. The community faces increasing challenges in food security, environmental awareness, and sustainable skill-building among students with limited exposure to farming. The community service program aimed to improve students’ understanding of vertical agriculture through practical and inclusive educational activities. The facilitators delivered hands-on workshops at PKBM Cahaya Rejeki, involving 20 students in interactive sessions using recycled materials to build vertical gardens in limited urban spaces. The team applied the Wilcoxon Matched-Pairs Signed-Rank Test to compare students’ pre-test and post-test results, finding a statistically significant increase in their agricultural knowledge. Field observations confirmed the positive outcome, as students showed increased enthusiasm, curiosity, and confidence throughout the activities. The program bridged educational and environmental gaps by offering a simple, relatable, and replicable gardening model. The initiative demonstrated that vertical gardening could serve as a powerful tool to promote sustainability, practical skills, and ecological literacy among underserved urban youth. The findings suggest that local governments, educators, and community institutions should collaborate to integrate urban farming into non-formal education programs, thereby ensuring a broader impact and promoting long-term behavioral change.
PENENTUAN RASIO DAN DURASI MATRICONDITIONING DENGAN VERMICOMPOST UNTUK MENINGKATKAN MUTU BENIH KEDELAI (Glycine max L. Merr.) Permatasari, Dewi Rahmawati Intan; Sari, Siti Mardhika; Aziez, Achmad Fatchul; Supriyadi, Teguh; Priyadi, Sapto; Damayanti, Adhisty Puri
Jurnal Ilmiah Hijau Cendekia Vol 10 No 2 (2025): Jurnal Ilmiah Hijau Cendekia
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/hijau.v10i2.7966

Abstract

The rapid deterioration of soybean seeds during storage severely limits the availability of high-quality planting stock. Seed invigoration, specifically through matriconditioning, a technique involving controlled hydration using a moist solid medium, offers a method to improve the germination capacity of aged seeds. This study was thus designed to ascertain the optimal dosage of vermicompost utilization as a matriconditioning agent for improving the physiological quality of soybean seeds. Vermicompost, the product of organic matter decomposition, provides a comprehensive nutrient profile that may enhance seed physiological quality. The research aimed to determine the optimal vermicompost dosage for improving soybean seed physiological quality. A two-factor Factorial Completely Randomized Design (CRD) with four replications was employed. The factors were the priming ratio seed (g): vermicompost (g): water (ml) at four levels R0​ (control), R1​ (12:14:12), R2​ (12:14:13), R3​ (12:14:14) and priming duration four levels: D0​ (control), D1​ (6 hours), D2​ (12 hours), D3​ (18 hours). The experiment used Argomulyo cultivar seeds (initial germination 70-79%). Results indicated that the most effective invigoration treatment utilized the vermicompost priming ratio of 12:14:12 and an incubation period of 18 hours at ambient conditions (25±2 ºC).
ANALISIS DETERMINAN TINGKAT PARTISIPASI PETANI DALAM IMPLEMENTASI GOOD AGRICULTURAL PRACTICES (GAP) PADI ORGANIK: STUDI KASUS PADA KELOMPOK TANI PANGUDI BOGO, KABUPATEN BOYOLALI Damayanti, Adhisty Puri; Suswadi, Suswadi; Arbianti, Arbianti; Arum, Mutiarra Ridyo; Permatasari, Dewi Rahmawati Intan
Jurnal Ilmiah Hijau Cendekia Vol 10 No 2 (2025): Jurnal Ilmiah Hijau Cendekia
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/hijau.v10i2.7977

Abstract

Organic rice cultivation following Standard Operating Procedures (SOPs) is a key strategy for sustainable agriculture, yet its success depends on farmers’ participation in implementing Good Agricultural Practices (GAP). This study analyzes the factors influencing farmers’ participation in GAP within the Pangudi Bogo Farmers’ Group, Boyolali Regency. Using a quantitative approach with 30 respondents, data were analyzed by descriptive statistics and Ordinary Least Squares (OLS) method through multiple linear regression to identify factors affecting farmers’ participation in GAP. Farmers’ participation in GAP implementation was found to be relatively high. The results indicate that experience in organic farming and extension have a significant positive effect on farmers’ participation, whereas farmer satisfaction has a significant negative effect. In contrast, conventional farming experience and farm size were found to have no significant effect. The findings of this study highlight that enhancing organic farming experience and the role of agricultural extension agents are key factors in strengthening farmers’ participation in GAP. Moreover, farmers’ satisfaction with cultivation outcomes should be directed as a motivation to further engage in GAP implementation.
Examining Online Purchase Intention in E-Commerce: The Effects of Knowledge, Attitude, Subjective Norms, and Perceived Behavioral Control Anggraini, Selvia Putri; Suswadi; Prasetyowati, Kusriani; Damayanti, Adhisty Puri
Journal of Rural and Urban Community Studies Vol 4 No 1 (2026): In Press February
Publisher : Agribusiness Department, Agriculture Faculty, Tunas Pembangunan University, Surakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/jrucs.v4i1.6311

Abstract

The development of technology has encouraged Indonesian consumers to increasingly use e-commerce platforms to purchase their daily necessities. This study aims to analyze the effect of knowledge, attitudes, subjective norms, and perceived behavioral control on consumers’ intention to shop online through e-commerce. This research applied a causal-comparative approach. The study was conducted in Greater Jakarta (Jabodetabek), Semarang, Yogyakarta, and Solo Raya. A total of 100 respondents were selected using a non-probability sampling method, specifically purposive sampling. Data were collected through interviews using structured questionnaires. The research instruments were tested, and the data were analyzed using SmartPLS 3 software with the Structural Equation Modeling (SEM) method. The results show that knowledge has a significant effect on consumers’ attitudes toward online shopping through e-commerce platforms.
Understanding Consumer Preferences for Tangerines (Citrus reticulata) in Urban Traditional Markets: Evidence from Surakarta, Indonesia Maharani, Lia; Mahananto; Prasetyowati, Kusriani; Damayanti, Adhisty Puri
Journal of Rural and Urban Community Studies Vol 4 No 1 (2026): In Press February
Publisher : Agribusiness Department, Agriculture Faculty, Tunas Pembangunan University, Surakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/jrucs.v4i1.6328

Abstract

Citrus fruit is one of the fruits favored by the people of Indonesia because this fruit is easy to find anywhere and anytime and can be consumed by various circles of society, both the upper, middle and lower classes. Tangerine (Citrus reticulata) is one of the Citrus that lives in tropical and subtropical regions.This study aims to examine the attributes of tangerines that are consumer preferences in the traditional market of Surakarta City and examine the attributes of tangerines that are most considered by consumers in the decision to buy tangerines in the traditional market of Surakarta City. The method of determining the location uses a purposive method and the sampling method is carried out by accidental sampling, the determination of the number of respondents in each traditional market is determined proportionally to the number of respondents as many as 50 respondents. The data analysis method used is chi square analysis and multi-attribute Fishbein. The results of this study indicate that the tangerines that are consumer preferences in the traditional market of Surakarta City are tangerines that have a sweet taste, medium fruit prices (20,000-24,900), orange skin color and have medium fruit sizes (8-9 pieces/year). kg). The attribute of tangerines that is most considered in the decision to buy tangerines in the traditional market of Surakarta City is the attribute of sweetness. The order of attributes from the most considered to the least considered is fruit taste, fruit price, fruit skin color, and fruit size.