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All Journal International Journal Administration, Business & Organization
Firasghani, Muhammad Almy
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Human Resource Needs Assessment in the Health Sector Using Workload Analysis Method: A Literature Case Study Firasghani, Muhammad Almy; Rinawati, Rinawati
International Journal Administration, Business & Organization Vol 6 No 2 (2025): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.25.490

Abstract

Human resource planning is a critical element of healthcare systems, as adequate staffing directly influences service delivery and patient outcomes. The research design employed in this study is a comprehensive literature review that focuses on assessing human resource needs in the health sector through the lens of workload analysis methodologies, particularly the Health Workload Analysis Method (ABK-Kes) and the Workload Indicators of Staffing Need (WISN). Evidence from recent studies demonstrates that workload-based approaches provide more accurate estimations of staffing requirements compared to conventional methods, thereby improving operational efficiency, enhancing service quality, and supporting strategic workforce planning. The integration of technology in human resource management further contributes to optimizing staff allocation and addressing workforce shortages. Overall, the findings underscore the importance of adopting robust analytical methods to strengthen evidence-based decision-making, promote sustainability, and provide actionable insights for policymakers and healthcare administrators in developing effective staffing strategies.
The Evolution of Marketing Strategy: Integrating Marketing Theory and Behavioural Theory through Literature Review Firasghani, Muhammad Almy; Suryati, May; Arfiq, Muhammad; Sandriyan, Muhammad; Gustina, Ni Luh Zallila
International Journal Administration, Business & Organization Vol 6 No 3 (2025): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.25.560

Abstract

The marketing landscape has experienced considerable changes over the years, largely due to the merging of marketing theory with behavioural theory. This journal article seeks to investigate the progression of marketing strategies by addressing crucial questions such as: How have marketing theories evolved in response to shifting consumer behaviours? What influence does behavioural theory have on the development of effective marketing strategies? The primary approach taken in this literature review is a systematic examination of existing research, incorporating a wide range of studies that highlight the convergence of marketing and behavioural theories. The results indicate that incorporating behavioural insights into marketing strategies significantly boosts their effectiveness, especially in the realm of social marketing. The challenges and opportunities present in social marketing, illustrating that behavioural methods can result in notable improvements in public health outcomes. That interventions using social marketing techniques lead to quantifiable behavioural changes within the general population. In summary, the amalgamation of marketing and behavioural theories enhances the comprehension of consumer dynamics while providing marketers with innovative strategies to effectively engage and influence their target audiences. This article contributes to the ongoing dialogue regarding the evolution of marketing, offering valuable insights for both academics and practitioners aiming to navigate the intricacies of contemporary marketing environments.
Co-Authors Arfiq, Muhammad Gustina, Ni Luh Zallila Rinawati Rinawati Sandriyan, Muhammad Suryati, May