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All Journal International Journal of Business and Quality Research
Juviyanty
Universitas Internasional Batam
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Innovation in fintech lending applications, can increase impulsive buying? Designing a research model based on a literature review Wisnu Yuwono; Juviyanty; Ferdinand Nainggolan
International Journal of Business and Quality Research Vol. 3 No. 02 (2025): April - June, International Journal of Business and Quality Research (IJBQR)
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v3i02.1712

Abstract

Fintech lending applications is currently growing very rapidly, and shows a fairly high risk of default, especially among millennials. Based on these conditions, it is necessary to carry out research related to designing research models that answer research problems related to increasing the use of fintech lending applications among millennials. This research is qualitative using a systematic review theory approach. The data used are research articles that are relevant to the topics discussed by researchers with a total of 50 articles from various research journals. The results of the research recommend a research model with technology acceptance model variables, promotional programs in the form of live streaming promotions and discounts, e-WOM, service reliability, family influence and government influence.
Co-Authors Ferdinand Nainggolan Wisnu Yuwono