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All Journal Jurnal Ekonomi Manajemen Sistem Informasi Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Masnita , Yolanda
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Economics, Econometrics & Finance

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The Traditional Role of CRM and Social Media Marketing in Increasing Customer Loyalty Mediated by Commitment, Trust, and Purchase Satisfaction: Online Cosmetics and Skincare Boyke, Boyke; Kurniawati Kurniawati; Masnita , Yolanda
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 1 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (September-Oktober 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i1.6132

Abstract

This study was conducted with the aim of examining the effect of Traditional CRM and Social Media Marketing on Customer Loyalty both directly and indirectly through Commitment, Satisfaction and Trust. The type of research used is hypothesis testing by taking samples using purposive sampling, namely respondents who have worked and made purchases of cosmeceuticals and skin care with the number of samples collected as many as 221. The analytical tool used is SEM-PLS. The findings show Traditional CRM is proven to have a positive effect on Customer Loyalty directly while Social Media Marketing is not proven to have a direct effect on Customer Loyalty. Commitment is proven to mediate the positive influence of Traditional CRM and Social Media Marketing on Customer Loyalty.  Satisfaction is not proven to mediate the positive effect of Traditional CRM and Social Media Marketing on Customer Loyalty. Trust is proven to mediate the positive effect of Traditional CSM and Social Media Marketing on Customer Loyalty.
PENINGKATAN MINAT KONSUMEN PADA MAKANAN INSTAN HALAL DENGAN MENGEMBANGKAN CITRA MEREK Yusuf, Wahyu Garino; Masnita , Yolanda
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 1 No. 5 (2023): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.572349/neraca.v1i5.379

Abstract

Halal brand merupakan sesuatu yang sangat penting bagi setiap muslim, sesuatu yang halal dapat menjadi berkah dan kesehatan bagi umatnya. Halal merupakan tempat ibadah yang paling utama bagi umat Islam agar umatnya selalu berada di jalan yang benar, apalagi Halal juga disebutkan dalam Al-Quran dan Hadits. Popularitas Korean wave di Indonesia semakin meningkat karena mudahnya menikmati hiburan Korea melalui perangkat Gadget. Makanan Korea banyak dijumpai di berbagai acara Korea seperti drama, variety show, reality show, dll. Selain itu, ada beberapa produk makanan instan korea yang familiar di Indonesia yang dijual di supermarket seperti, Samyang , Shin ramyun, Arirang, Jjang Men, dan Tok-poki. Minat beli yang dominan di kalangan konsumen merupakan fenomena yang sangat penting dalam kegiatan pemasaran, minat beli merupakan perilaku konsumen yang menjadi dasar pengambilan keputusan pembelian. Penelitian ini bertujuan untuk menerapkan pembahasan pengembangan citra merek untuk niat beli terhadap produk makan halal korea.
Co-Authors Boyke, Boyke Kurniawati Kurniawati Yusuf, Wahyu Garino