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All Journal Journal Informatic, Education and Management (JIEM) Aptekmas : Jurnal Pengabdian Kepada Masyarakat
Desti Destiansari Istinabiyah
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EDUKASI PENGELOLAAN E-ARSIP DAN MANFAAT ARSIP DIGITAL DI SMK NEGERI 3 DEPOK Ummy Gusti Salamah; Desti Destiansari Istinabiyah; Ayu Soraya; Soim, Kamilia Syahputra; Feri Nugroho; Nur Fitri Dewi; Risma Ekawati
Aptekmas Jurnal Pengabdian pada Masyarakat Vol 7 No 3 (2024): Aptekmas Volume 7 Nomor 3 2024
Publisher : Politeknik Negeri Sriwijaya

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Abstract

The rapid advancement of digital technology has significantly influenced various aspects of daily life. One emerging trend is the use of Digital Archive Applications, commonly referred to as E-Archives. Within the Department of Office Automation and Management at SMK Negeri 3 Depok, students have been introduced to digital archiving practices; however, their experience has primarily been limited to using Google Drive as the main tool for storing digital files. This community service initiative was designed to provide education on digital archive management, highlighting the benefits and advantages of electronic archives compared to conventional manual systems. More importantly, the program aimed to enhance students’ understanding by introducing and demonstrating an E-Archive application developed by the community service team. Through this approach, students at SMK Negeri 3 Depok were expected to gain hands-on experience in managing data using the E-Archive system. The implementation of the activity involved presentations and live demonstrations of the E-Archive application. To reinforce learning outcomes, interactive sessions such as Q&A discussions and quizzes were conducted, enabling students to actively engage and broaden their knowledge of digital archiving.
ANALYSIS OF THE ROLE OF SOCIAL MEDIA AND PACKAGING ON SALES OF TEMPOYAK MAK SYALU UMKM IN PALEMBANG CITY Iga Apria; Desti Destiansari Istinabiyah; Dwi Mei Rita Sari; Kamilia Syaputra
Journal Informatic, Education and Management (JIEM) Vol 8 No 2 (2026): AUGUST
Publisher : STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61992/jiem.v8i2.308

Abstract

This study aims to analyze the influence of social media and packaging on the sales performance of the Tempoyak Mak Syalu MSME in Palembang, which faces marketing challenges in the digital era and increasing competition among local culinary products. This research employs a quantitative approach using a descriptive–verificative design, involving 100 respondents selected through purposive sampling. Data were collected using a Likert-scale questionnaire and analyzed through validity and reliability tests, t-test, F-test, and multiple linear regression analysis. The results reveal that both social media and packaging significantly influence sales, both partially and simultaneously. Social media effectively expands promotional reach, enhances consumer interaction, and strengthens product image. Meanwhile, appealing and informative packaging contributes to perceived product quality and consumer purchase intentions. The discussion reinforces previous findings stating that the combination of digital marketing and packaging innovation enhances MSME competitiveness. This study concludes that integrating both strategies is essential for improving the sales of tempoyak products and provides practical implications for MSMEs in optimizing marketing strategies within the digital landscape.
Co-Authors Ayu Soraya Dwi Mei Rita Sari Feri Nugroho Iga Apria Kamilia Syaputra Nur Fitri Dewi Risma Ekawati Soim, Kamilia Syahputra Ummy Gusti Salamah