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All Journal Safari : Jurnal Pengabdian Masyarakat Indonesia Jurnal Transformasi Bisnis Digital
Dadan Abdan Sakur
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Public Health Other

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Transformasi Gang Sempit Menjadi Sentra UMKM: Model Pemberdayaan Masyarakat Go Global, Go Digital, Go Green di Kelurahan Duren Tiga Rina Ekawati; Dadan Abdan Sakur
SAFARI :Jurnal Pengabdian Masyarakat Indonesia Vol. 5 No. 3 (2025): Juli : SAFARI :Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/safari.v5i3.3165

Abstract

Narrow alleys in urban areas are often neglected despite their potential to be developed into productive economic spaces. This community service program aims to transform narrow alleys in Duren Tiga Village into UMKM centers implementing the concept of "go Global, go Digital, go Green" to increase beneficiary income and expand multi-stakeholder cooperation. The method used is a participatory approach based on social mapping, Café Mini Forest infrastructure development, capacity building through business skills training, product innovation, digital marketing, sanitation-hygiene, halal certification processes, and continuous mentoring. The program results demonstrate successful transformation of narrow alleys into productive community gathering and socializing spaces. Eight out of nine UMKMs successfully obtained halal certification, innovative product diversification based on passion fruit was created, digital marketing strategies were implemented through social media, and participation in the regional PERTIWI Exhibition Dekafy Fest 2025. The program successfully transformed the approach from charitable assistance to sustainable productive empowerment, although it has not yet changed the quality of life of beneficiaries completely and opens opportunities for future program development.
Dari Gang Sempit ke Sentra UMKM: Inovasi Corporate Social Responsibility dalam Pemberdayaan Masyarakat Urban Rina Ekawati; Dadan Abdan Sakur; Ari Djanuar Prasetyo
Jurnal Transformasi Bisnis Digital Vol. 2 No. 4 (2025): Juli: Jurnal Transformasi Bisnis Digital (JUTRABIDI) 
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jutrabidi.v2i4.822

Abstract

Urban space limitations and community economic empowerment needs present complex challenges in Corporate Social Responsibility (CSR) implementation in densely populated areas. This study aims to analyze the effectiveness of MSME empowerment programs through optimizing narrow alleys into productive economic centers in Duren Tiga Village, South Jakarta. Using mixed methods research with sequential explanatory design and CIPP evaluation model, the study involved 9 assisted MSMEs, PT PLN Puslitbang management, and related stakeholders during August 2024-July 2025 period. Results show that transformation of 200 m² narrow alley into Café Mini Forest successfully increased average MSME turnover by 67.9% and halal certification achievement by 88.9%. The program integrates "go global, go digital, go green" approach with multi-stakeholder partnership model contributing to SDGs 1, 8, 12, and 17. Spatial optimization innovation creates economic multiplier effects through 250% foot traffic increase and cost-efficient shared facilities. This model proves that community empowerment-based CSR can transform limited spaces into sustainable economic ecosystems, offering a replicable framework for similar urban empowerment programs.
Co-Authors Ari Djanuar Prasetyo rina ekawati