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All Journal Progress in Social Development Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Narita Gayatri
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Pengaruh Cita Rasa, Pengalaman Pelanggan, Digital Marketing terhadap Minat Beli Ulang Pelanggan Narita Gayatri; Aprilia Dian Evasari; Endah Kurniawati
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 5 (2025): OKTOBER : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v3i5.2253

Abstract

This study aims to analyze the influence of taste, customer experience, and digital marketing on repurchase intention at Mie Ayam Panggang Demi Apa in Kediri. In the increasingly competitive culinary industry, business owners are required to maintain taste consistency, create memorable customer experiences, and optimally utilize digital platforms in their marketing strategies. These three factors are believed to play an essential role in shaping consumer behavior, particularly in encouraging repeat purchases. The research applied a quantitative survey method involving 90 respondents selected using Slovin’s formula. Respondents were customers who had made at least two purchases within the last month. Data analysis was conducted using SPSS version 26 with several statistical tests, including validity and reliability tests, classical assumption tests, multiple linear regression, t-test, F-test, and coefficient of determination (R²). The findings indicate that taste, customer experience, and digital marketing each have a positive and significant influence on repurchase intention, both partially and simultaneously. The R² value of 0.447 shows that 44.7% of the variation in repurchase intention is explained by these three variables. Therefore, it is recommended that business owners consistently maintain product quality, enhance customer experience, and optimize digital marketing to build customer loyalty and ensure long-term business sustainability.
THE ROLE OF SOCIAL SERVICES AND COMMUNITY EMPOWERMENT IN HANDLING CHILDREN OF STREET VENDORS ON M. YAMIN STREET AND JUANDA STREET, SAMARINDA CITY: PERAN DINAS SOSIAL DAN PEMBERDAYAAN MASYARAKAT DALAM PENANGANAN ANAK-ANAK PEDAGANG ASONGAN DI JALAN M. YAMIN DAN JALAN JUANDA KOTA SAMARINDA Narita Gayatri; A. Ismail Lukman
Progress In Social Development Vol. 5 No. 1 (2024): January 2024
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/psd.v5i1.81

Abstract

Penelitian ini bertujuan untuk mengidentifikasi dan menggambarkan peran Dinas Sosial dan Pemberdayaan Masyarakat dalam menangani anak-anak pedagang asongan di Jalan M. Yamin dan Jalan Juanda Kota Samarinda. Penelitian ini menggunakan teori peran Jim Ife, yang mencakup peran fasilitasi, edukasi, representasi, dan teknis. Penelitian menggunakan deskriptif kualitatif. Untuk mengidentifikasi informan penelitian menggunakan metode purposive dan accidental sampling. Data primer dan sekunder adalah bagian dari sumber data. Pengumpulan data dilakukan melalui observasi, wawancara, dokumentasi, dan studi kepustakaan. Kemudian, data dievaluasi melalui teknik reduksi, penyajian, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa Dinas Sosial berfungsi sebagai fasilitator dan bekerja sama dengan panti asuhan untuk menyediakan fasilitas setiap tahun. Edukasi mereka menawarkan pendidikan formal dan nonformal. Perwakilan Dinas Sosial bekerja sama dengan lembaga masyarakat seperti satpol PP, kepolisian, dan masyarakat. Selain itu, pendataan teknis dilakukan sesuai dengan standar operasional prosedur (SOP).
Co-Authors A. Ismail Lukman Aprilia Dian Evasari Endah Kurniawati