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All Journal SEIKO : Journal of Management & Business PSYCOMEDIA: Jurnal Psikologi
Hariyanto, Felik
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Humanities Education Social Sciences

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Kesulitan Regulasi Emosi Sebagai Prediktor Perilaku Pembelian Impulsif Pada Konsumen Generasi Z Di Era Digital Hariyanto, Felik; Alimatus Sahrah, Bonita Eka Dama Yanti, Yohanes Agung Wahyu Nugroho,
SEIKO : Journal of Management & Business Vol 8, No 2 (2025): July - December
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v8i2.9889

Abstract

Pesatnya perkembangan e-commerce di era digital telah meningkatkan kecenderungan perilaku pembelian impulsif, khususnya pada Generasi Z yang merupakan digital natives. Penelitian ini bertujuan untuk menguji peran regulasi emosi sebagai prediktor perilaku pembelian impulsif pada konsumen Generasi Z di Kota Yogyakarta. Penelitian menggunakan pendekatan kuantitatif dengan desain regresi linier sederhana. Sampel berjumlah 100 mahasiswa pengguna Shopee yang dipilih melalui teknik purposive sampling. Instrumen yang digunakan adalah Difficulties in Emotion Regulation Scale (DERS-16) untuk mengukur regulasi emosi dan Impulsive Buying Tendency Scale (IBTS) untuk mengukur perilaku pembelian impulsif. Hasil analisis menunjukkan bahwa regulasi emosi berpengaruh positif dan signifikan terhadap perilaku pembelian impulsif (β = 0,183; p = 0,001), dengan nilai koefisien determinasi sebesar 10,3% (R² = 0,103). Artinya, semakin baik kemampuan individu dalam mengatur emosi, semakin tinggi kecenderungan untuk melakukan pembelian impulsif. Meskipun kontribusinya relatif kecil, regulasi emosi tetap merupakan faktor signifikan yang memengaruhi perilaku pembelian impulsif pada Generasi Z. Temuan ini diharapkan dapat menjadi acuan bagi pengembangan strategi regulasi emosi untuk mengurangi perilaku konsumtif yang tidak terkontrol.
Budaya organisasi yang ideal bagi generasi Z Hariyanto, Felik; Yanti, Bonita Eka Dama; Nugroho, Yohanes Agung Wahyu; Sahrah, Alimatus
PSYCOMEDIA : Jurnal Psikologi Vol. 5 No. 1 (2025): PSYCOMEDIA: Jurnal Psikologi
Publisher : Fakultas Ilmu Sosial dan Humaniora, Universitas Ibrahimy

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35316/psycomedia.2025.v5i1.68-83

Abstract

Technological advances in the Society 5.0 era require companies to continue to develop sustainably, relying on human resources as a key element of success. In this context, Generation Z, which dominates the world of work today, brings unique characteristics that influence work preferences, technology use, and social values. This demographic change presents challenges as well as opportunities for companies to create an ideal organizational culture for Generation Z. This study uses a Systematic Literature Review (SLR) approach to various scientific articles reviewed to analyze organizational culture that can support Generation Z employees in adapting and making optimal contributions in the world of work. The results of the review of twenty articles concluded that organizational culture influences employees, especially Generation Z. The ideal organizational culture for Generation Z employees is a culture that is inclusive, adaptive, and supports self-development and work-life balance. This culture does not only depend on one variable but involves various other factors. From this SLR research, it can later be used as a reference for all organizations/companies to improve organizational culture towards their employees, especially Generation Z
Co-Authors Alimatus Sahrah Alimatus Sahrah, Bonita Eka Dama Yanti, Yohanes Agung Wahyu Nugroho, Nugroho, Yohanes Agung Wahyu Yanti, Bonita Eka Dama