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All Journal Jurnal Sosial dan Teknologi Indonesian Journal of Digital Public Relations
Kansil, Margie Candia
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Humanities Civil Engineering, Building, Construction & Architecture Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Analisis Semiotika Roland Barthes pada Konten Promosi Khusus Bagi Peserta BPJS Kesehatan dalam Akun Instagram @KLINIK_LENTERA Periode Januari - Juli 2024 Kansil, Margie Candia
Jurnal Sosial Teknologi Vol. 5 No. 9 (2025): Jurnal Sosial dan Teknologi
Publisher : CV. Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jurnalsostech.v5i9.32399

Abstract

Penelitian ini bertujuan menganalisis tanda visual dan tekstual pada konten khusus bagi peserta BPJS Kesehatan di akun Instagram @klinik_lentera serta mengidentifikasi makna yang terkandung berdasarkan analisis semiotika Roland Barthes. Metode penelitian menggunakan pendekatan kualitatif dengan paradigma konstruktivisme sosial. Data primer diperoleh dari konten feed dan reels periode Januari-Juli 2024, meliputi tiga konten sosialisasi senam Prolanis, satu konten kegiatan Germas-Posyandu, satu konten edukasi cara pindah faskes, dan dua konten promo pemeriksaan kesehatan gratis. Analisis menggunakan kerangka semiotika Roland Barthes dengan elemen penanda, petanda, denotasi, konotasi, dan mitos. Hasil penelitian menunjukkan bahwa tanda visual berupa kegiatan kesehatan, grafis menarik, dan penempatan logo institusi konsisten bermakna upaya menarik peserta BPJS untuk memilih Klinik Lentera sebagai FKTP. Konten sosialisasi membentuk makna partisipasi dalam program pemerintah dan pembentukan komunitas kesehatan. Konten edukasi bermakna kemudahan akses layanan digital. Konten promo bermakna strategi mempertahankan dan menarik peserta baru. Secara keseluruhan, konten Instagram berfungsi membangun kesadaran merek, kredibilitas, dan reputasi Klinik Lentera sebagai FKTP yang profesional, mudah diakses, dan terpercaya bagi peserta BPJS Kesehatan.
PEMANFAATAN YOUTUBE SEBAGAI MEDIA AJAR UNTUK MENINGKATKAN MINAT DAN MOTIVASI BELAJAR Limarandani, Ni Putu; Patera, A A Aditya Kusuma; Kansil, Margie Candia; Patera, AA Ketut
Indonesian Journal of Digital Public Relations (IJDPR) Vol 4 No 1 (2025): Agustus
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/ijdpr.v4i1.9015

Abstract

YouTube, as one of the most popular social media platforms among the public, holds significant potential as an educational tool. In the context of education, YouTube can be utilized as a teaching medium, believed to enhance students' interest and motivation in learning. This research identifies how students perceive the utilization of YouTube as a learning tool for Public Speaking skills. Furthermore, the study analyzes the extent to which YouTube's use as an educational medium contributes to increasing students' interest and motivation in learning Public Speaking. The research employs an explanatory research method with descriptive and verificative approaches. Descriptive research aims to provide a clear overview of the research object, while verificative research aims to test hypotheses. The author utilizes t-tests to test hypotheses in this study. Statistical analyses, such as regression, correlation, and determination, are conducted using SPSS software for Windows 20 after performing classic assumption tests including normality, autocorrelation, multicollinearity, and heteroskedasticity tests. The findings indicate that the use of YouTube as an educational medium positively and significantly influences students' learning interest and significantly enhances their learning motivation at a 95% confidence level.
Co-Authors Limarandani, Ni Putu Patera, A A Aditya Kusuma Patera, AA Ketut