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All Journal MUHARRIK: JURNAL DAKWAH DAN SOSIAL Jurnal Ekonomi Bisnis Indonesia
Arnoldy
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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KINERJA PEMASARAN JASA DAMPAK TERHADAP LOYALITAS NASABAH Hamzah, Muhammad Ichwan; Trisasmita, Rio; Pramukty , Rachmat; Hasibuan, Febri D; Arnoldy; Donald, Eriklex
JEBI | Jurnal Ekonomi Bisnis Indonesia Vol. 20 No. 01 (2025): Jurnal Ekonomi Bisnis Indonesia
Publisher : JEBI | Jurnal Ekonomi Bisnis Indonesia

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This study aims to examine the effect of service marketing performance on loyalty of savers at Bank South Jakarta. The research method used multiple regression and correlation analysis, where the number of samples is determined by using the number of 100 savers. The results showed that the value of correlation (R) of 0.721 which means showing the correlation/strong relationship between People, Process and Physichal Evindenc to Loyalty of the Customer. As for the coefficient of determination seen from the figure on Adjusted R Square of 0.505 it shows that the percentage contribution of independent variables of People, Process, and Physichal Evidence can contribute influence of 50.5% on the dependent variable Customer Loyalty, and the remaining 49.5 % Influenced by other variables not included in this research model.
Community-Based Halal Tourism as a Model of Social Da'wah: Sustainable Development in the Inhabited Islands of Kepulauan Seribu, Indonesia Nursyahid, M; Haryanti, Ely; Arnoldy
MUHARRIK: Jurnal Dakwah dan Sosial Vol. 8 No. 1 (2025): Muharrik: Jurnal Dakwah dan Sosial
Publisher : Fakultas Dakwah Institut Agama Islam Sunan Giri Ponorogo

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This study analyzes the potential, challenges, and strategies for developing community-based halal tourism on the inhabited islands of Kepulauan Seribu from a sustainable tourism perspective. Using a mixed methods approach with 200 respondents across four islands (Tidung, Pramuka, Harapan, Pari), this research finds that despite strong stakeholder support (84% community members, 89% business operators) and significant market potential, halal tourism implementation faces substantial challenges including limited infrastructure, inadequate understanding of the concept, minimal halal certification (7.4% homestays, 23% food stalls), and overtourism issues that exceed carrying capacity by up to 300% during peak seasons. The analysis reveals that only 34% of respondents comprehensively understand halal tourism beyond food and places of worship. The research recommends an integrated development model with five pillars: institutional framework and regulations, human resource capacity building, sustainable infrastructure, spiritual-conservation tourism product innovation, and digital marketing. This model has the potential to increase tourism revenue by IDR 36.75-61.25 billion per year while preserving the environment and empowering local communities, positioning Kepulauan Seribu as a model for sustainable small island halal tourism in Indonesia.
Co-Authors Donald, Eriklex Hamzah, Muhammad Ichwan Haryanti, Ely Hasibuan, Febri D Nursyahid, M Rachmat Pramukty Trisasmita, Rio