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All Journal Jurnal Locus Penelitian dan Pengabdian International Journal of Business and Management Technology in Society (IJBMTS)
Windoko, Sindhu Priyo
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Aerospace Engineering Automotive Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Mathematics Social Sciences

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Analisis Konjoin Keputusan Pembelian Pertamax Green 95 di Jawa Barat Windoko, Sindhu Priyo; Hakim, Muhammad Saiful; Noer, Bustanul Arifin; Noer , Lissa Rosdiana
Jurnal Locus Penelitian dan Pengabdian Vol. 4 No. 9 (2025): : JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v4i9.4279

Abstract

Produk Pertamax Green 95 mulai dikenalkan di Indonesia. Untuk meningkatkan penjualan, Perusahaan mengambil strategi memperkenalkan produk lewat influencer. Di Provinsi DKI tidak terjadi kenaikan penjualan walaupun sudah menerapkan strategi pengenalan produk lewat influencer. Provinsi Jawa Barat menjadi target ekspansi selanjutnya. Penelitian terdahulu menyebutkan kualitas produk, kualitas pelayanan, pengaruh influencer, dan metode pembayaran. Penelitian ini akan mengkonfirmasi penelitian terdahulu sekaligus memberi masukan kepada perusahaan mengenai variabel yang dianggap penting oleh konsumen di Jawa Barat. Variabel yang diteliti adalah kualitas produk, kualitas pelayanan, pengaruh influencer, dan metode pembayaran. Dalam penelitian ini analisis konjoin digunakan untuk melihat tingkat kepentingan keputusan konsumen saat membeli Pertamax Green 95. Penelitian ini melibatkan 298 responden di berbagai kota dan kabupaten di Jawa Barat. Hasil penelitian ini menunjukan bahwa masing-masing variabel memiliki hubungan mandiri terhadap keputusan pembelian. Konsumen Jawa Barat memilih Pertamax Green 95 karena sesuai dengan teknologi kendaraan saat ini, karena operator bisa memberikan perbandingan dengan produk lain, karena pengaruh oleh influencer terkenal di media sosial, dan membeli melalui aplikasi pembayarankarena sering mendapatkan promosi menarik. Level of Importance dari variabel yang diteliti menunjukan kualitas produk memiliki tingkat kepentingan yang paling tinggi dengan nilai 40,323. Konsumen Jawa Barat memilih produk berdasarkan kualitas sehingga perusahaan harus menjaga kualitas produk.
Mergers And Acquisitions in The Hightech Company: A Bibliometric Review and Future Research Directions Windoko, Sindhu Priyo; Ramadina, Atika Sanjani; Jauhari, Muhammad Haris; Mardjono, Enny Susilowati; Fauziah, Ulfah Nurul
International Journal of Business and Management Technology in Society Vol. 1 No. 1 (2023)
Publisher : Direktorat Riset dan Pengabdian Kepada Masyarakat, Institut Teknologi Sepuluh Nopember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j30254256.v1i1.783

Abstract

Purpose – This study is aimed to shows the research interest trend about mergers and acquisitions (M&A) in high-tech companies. Methodology – This research uses a combination of bibliometric analysis and content analysis. Bibliometric analysis is fundamentally concerned with the quantitative and statistical analysis of a set of connected documents using several bibliometric indicators that offer an overall summary of a research area. While, a structured SLR sticks to a strict scientific design based on clear, prespecified and reproducible methods. Findings – A technology company's growth options affect its likelihood of being acquired, and companies with high growth options tend to choose organic growth over acquisitions with other technology companies. M&A size has an “inverted U”-shaped relationship with post-acquisition innovation performance, and post-acquisition R&D investment can moderate the relationship. Increasing the level of post-acquisition R&D investment can increase technology uptake capacity and extend the positive effect interval of M&A measures on post-acquisition innovation performance. Research limitations – This study only covers research published related to strategic planning in digital marketing, the data selected only use synta strategic, and the co-occurrence analysis was used to present the conceptual structure in this study. Practical implications – This research will help practitioners to understand the basis of job satisfaction in textile factory workers and contribute to the scientific community by providing thematic maps and recommendations for future research of this field of study.
Co-Authors Fauziah, Ulfah Nurul Hakim, Muhammad Saiful Jauhari, Muhammad Haris Noer , Lissa Rosdiana Noer, Bustanul Arifin Ramadina, Atika Sanjani