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All Journal Dinasti International Journal of Education Management and Social Science Jurnal Locus Penelitian dan Pengabdian
Noer , Lissa Rosdiana
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Aerospace Engineering Automotive Engineering Decision Sciences, Operations Research & Management Education Electrical & Electronics Engineering Mathematics

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Analisis Konjoin Keputusan Pembelian Pertamax Green 95 di Jawa Barat Windoko, Sindhu Priyo; Hakim, Muhammad Saiful; Noer, Bustanul Arifin; Noer , Lissa Rosdiana
Jurnal Locus Penelitian dan Pengabdian Vol. 4 No. 9 (2025): : JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v4i9.4279

Abstract

Produk Pertamax Green 95 mulai dikenalkan di Indonesia. Untuk meningkatkan penjualan, Perusahaan mengambil strategi memperkenalkan produk lewat influencer. Di Provinsi DKI tidak terjadi kenaikan penjualan walaupun sudah menerapkan strategi pengenalan produk lewat influencer. Provinsi Jawa Barat menjadi target ekspansi selanjutnya. Penelitian terdahulu menyebutkan kualitas produk, kualitas pelayanan, pengaruh influencer, dan metode pembayaran. Penelitian ini akan mengkonfirmasi penelitian terdahulu sekaligus memberi masukan kepada perusahaan mengenai variabel yang dianggap penting oleh konsumen di Jawa Barat. Variabel yang diteliti adalah kualitas produk, kualitas pelayanan, pengaruh influencer, dan metode pembayaran. Dalam penelitian ini analisis konjoin digunakan untuk melihat tingkat kepentingan keputusan konsumen saat membeli Pertamax Green 95. Penelitian ini melibatkan 298 responden di berbagai kota dan kabupaten di Jawa Barat. Hasil penelitian ini menunjukan bahwa masing-masing variabel memiliki hubungan mandiri terhadap keputusan pembelian. Konsumen Jawa Barat memilih Pertamax Green 95 karena sesuai dengan teknologi kendaraan saat ini, karena operator bisa memberikan perbandingan dengan produk lain, karena pengaruh oleh influencer terkenal di media sosial, dan membeli melalui aplikasi pembayarankarena sering mendapatkan promosi menarik. Level of Importance dari variabel yang diteliti menunjukan kualitas produk memiliki tingkat kepentingan yang paling tinggi dengan nilai 40,323. Konsumen Jawa Barat memilih produk berdasarkan kualitas sehingga perusahaan harus menjaga kualitas produk.
Hedonic Value in Customer Satisfaction: A Bibliometric Analysis Noorsahadita, Radina; Noer , Lissa Rosdiana
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 6 (2025): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i6.5462

Abstract

This study systematically maps research on hedonic value and customer satisfaction using a bibliometric approach, in order to identify dominant themes, research gaps, and key contributions in the field. Bibliometric analysis was conducted using the Scopus database, focusing on articles discussing "hedonic value" and "customer satisfaction" between 2002 and 2025. The PRISMA protocol was applied in the screening and selection process, resulting in 55 relevant articles. The analysis shows an increase in research interest since 2018, with keywords such as "customer satisfaction," "perceived enjoyment," and "emotional value" as the focus. Two main clusters identified include a focus on sales and consumer behavior. These findings also reflect the high level of international collaboration and the dominance of recent literature, confirming the topic's relevance in current academic discourse. This study contributes to the consumer behavior literature by providing a structured overview of the relationship between hedonic value and customer satisfaction, as well as identifying directions and opportunities for further research in marketing and consumer psychology.
Co-Authors Hakim, Muhammad Saiful Noer, Bustanul Arifin Noorsahadita, Radina Windoko, Sindhu Priyo