Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Jurnal Locus Penelitian dan Pengabdian Research Horizon
Permana, Muhammad Alwi
Unknown Affiliation
Aerospace Engineering Arts Humanities Automotive Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pengaruh Kreativitas Produk, Strategi Digital Marketing, dan Kepatuhan Prinsip Bisnis Syariah Terhadap Keberlanjutan Usaha UMKM Delizzi Rendang Siap Saji: Pendekatan Mixed Methods Permana, Muhammad Alwi; Harsanto, Budi
Jurnal Locus Penelitian dan Pengabdian Vol. 4 No. 10 (2025): JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v4i10.4488

Abstract

Dalam menghadapi dinamika pasar yang kompetitif dan semakin terdigitalisasi, UMKM dituntut untuk mampu berinovasi, memanfaatkan teknologi pemasaran, dan menjalankan usaha berdasarkan nilai-nilai etis. Penelitian ini bertujuan untuk menganalisis pengaruh kreativitas produk, strategi digital marketing, dan kepatuhan terhadap prinsip bisnis syariah terhadap keberlanjutan usaha pada UMKM Delizzi Rendang Siap Saji. Penelitian ini menggunakan pendekatan mixed methods dengan pengumpulan data kuantitatif melalui kuesioner terhadap 100 responden konsumen, serta data kualitatif melalui wawancara mendalam dengan lima informan kunci. Analisis kuantitatif dilakukan menggunakan SEM-PLS 4, sedangkan analisis kualitatif menggunakan pendekatan tematik. Hasil penelitian menunjukkan bahwa strategi digital marketing berpengaruh signifikan terhadap keberlanjutan usaha, sedangkan kreativitas produk dan kepatuhan prinsip bisnis syariah tidak berpengaruh signifikan secara statistik. Namun, data kualitatif mengungkapkan bahwa ketiga variabel memiliki peran sinergis dalam menopang keberlangsungan usaha melalui integrasi inovasi, teknologi, dan nilai etis. Temuan ini menekankan pentingnya pendekatan holistik dalam membangun keberlanjutan UMKM di era digital.
The Effect of Innovation, Business Adaptability, and Financial Literacy on Sustainability with Empowerment as a Moderating Variable Permana, Muhammad Alwi; Yunizar, Yunizar; Sutisna, Sutisna
Research Horizon Vol. 6 No. 1 (2026): Research Horizon - February 2026
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.6.1.2026.1003

Abstract

The sustainability of food and beverage Micro, Small, and Medium Enterprises (MSMEs) is challenged by rapid market changes, digital transformation, intense competition, and limited innovation, adaptability, and financial management capacity. This study aims to examine the effect of product innovation, business adaptability, and financial literacy on the sustainability of food and beverage MSMEs, with MSME empowerment as a moderating variable. The research adopts a quantitative explanatory approach using a survey method. Data were collected through structured questionnaires distributed to food and beverage MSME owners in Bandung Regency and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The results show that business adaptability has a significant and strong positive effect on MSME sustainability, while product innovation and financial literacy do not have a significant direct effect. MSME empowerment has a significant direct effect on sustainability and selectively moderates the relationship between business adaptability and sustainability, but does not moderate the effects of product innovation and financial literacy. These findings indicate that MSME sustainability is primarily driven by adaptive capabilities, which are strengthened through effective empowerment programs. The study highlights the importance of integrating adaptability and empowerment strategies to support sustainable MSME development.
Co-Authors Budi Harsanto Sutisna Sutisna Yunizar Yunizar, Yunizar