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All Journal Journal of Management and Social Sciences UTAMA: Jurnal Pariwisata Prima
Iva Yulia Mustafa
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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STRATEGI PEMASARAN KAMPUNG WISATA KACIREBONAN KOTA CIREBON Yuke Hernawati; Iva Yulia Mustafa
Jurnal Pariwisata Prima Vol. 3 No. 2 (2025): September
Publisher : P2PKM Politeknik Pariwisata Prima Internasional

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Abstract

Kampung Wisata Kacirebonan merupakan destinasi budaya di Kota Cirebon yang memiliki potensi besar namun belum berkembang optimal akibat lemahnya strategi pemasaran. Penelitian ini bertujuan mengidentifikasi kondisi pemasaran saat ini, menganalisis faktor internal dan eksternal, serta merumuskan strategi yang tepat. Metode yang digunakan adalah deskriptif kualitatif dengan teknik pengumpulan data berupa observasi, wawancara, dokumentasi, dan kuesioner. Analisis dilakukan melalui pendekatan SWOT. Hasil menunjukkan kekuatan pada aspek budaya dan lokasi, namun masih terdapat kendala dalam promosi digital, keterlibatan masyarakat, dan pengemasan produk. Strategi yang disarankan mencakup penguatan identitas budaya, optimalisasi media digital, peningkatan SDM, serta kolaborasi dengan komunitas lokal. Temuan ini diharapkan menjadi acuan dalam pengembangan kampung wisata berbasis budaya secara berkelanjutan
Peningkatan Daya Tarik Wisata Kuliner Kota Cirebon melalui Kualitas Pelayanan dan Kualitas Produk : (Studi Kasus: Empal Gentong Bu Dharma Jalan Diponogoro) Iva Yulia Mustafa; Fitriatunissa Shabrina
Jurnal of Management and Social Sciences Vol. 2 No. 3 (2024): Juli : Journal of Management and Social Sciences
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jmsc.v2i3.471

Abstract

Empal Gentong Bu Dharma Jalan Diponogoro is not just a dish, but is also a symbol of Cirebon's culinary tradition which is rich in spices and distinctive flavors. Its presence not only satisfies the taste buds, but also carries a valuable cultural heritage from generation to generation. However, behind the reputation that has been built, new challenges have emerged amidst the ever-changing dynamics of the culinary industry. This research aims to investigate the strategies and efforts that can be carried out by Empal Gentong Bu Dharma Jalan Diponogoro in increasing the attractiveness of Cirebon City culinary tourism through improving the quality of its services and products. An in-depth case study at Empal Gentong Bu Dharma Jalan Diponogoro will provide a deeper understanding of the challenges and opportunities faced by culinary entrepreneurs in Cirebon City. The research method used in this research is a combination method or mixed methods, this method is a combination of qualitative and quantitative methods.
Co-Authors Fitriatunissa Shabrina Yuke Hernawati