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All Journal Journal of Management and Social Sciences UTAMA: Jurnal Pariwisata Prima Tamasya
Iva Yulia Mustafa
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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STRATEGI PEMASARAN KAMPUNG WISATA KACIREBONAN KOTA CIREBON Yuke Hernawati; Iva Yulia Mustafa
Jurnal Pariwisata Prima Vol. 3 No. 2 (2025): September
Publisher : P2PKM Politeknik Pariwisata Prima Internasional

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Abstract

Kampung Wisata Kacirebonan merupakan destinasi budaya di Kota Cirebon yang memiliki potensi besar namun belum berkembang optimal akibat lemahnya strategi pemasaran. Penelitian ini bertujuan mengidentifikasi kondisi pemasaran saat ini, menganalisis faktor internal dan eksternal, serta merumuskan strategi yang tepat. Metode yang digunakan adalah deskriptif kualitatif dengan teknik pengumpulan data berupa observasi, wawancara, dokumentasi, dan kuesioner. Analisis dilakukan melalui pendekatan SWOT. Hasil menunjukkan kekuatan pada aspek budaya dan lokasi, namun masih terdapat kendala dalam promosi digital, keterlibatan masyarakat, dan pengemasan produk. Strategi yang disarankan mencakup penguatan identitas budaya, optimalisasi media digital, peningkatan SDM, serta kolaborasi dengan komunitas lokal. Temuan ini diharapkan menjadi acuan dalam pengembangan kampung wisata berbasis budaya secara berkelanjutan
Peningkatan Daya Tarik Wisata Kuliner Kota Cirebon melalui Kualitas Pelayanan dan Kualitas Produk : (Studi Kasus: Empal Gentong Bu Dharma Jalan Diponogoro) Iva Yulia Mustafa; Fitriatunissa Shabrina
Jurnal of Management and Social Sciences Vol. 2 No. 3 (2024): Juli : Journal of Management and Social Sciences
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jmsc.v2i3.471

Abstract

Empal Gentong Bu Dharma Jalan Diponogoro is not just a dish, but is also a symbol of Cirebon's culinary tradition which is rich in spices and distinctive flavors. Its presence not only satisfies the taste buds, but also carries a valuable cultural heritage from generation to generation. However, behind the reputation that has been built, new challenges have emerged amidst the ever-changing dynamics of the culinary industry. This research aims to investigate the strategies and efforts that can be carried out by Empal Gentong Bu Dharma Jalan Diponogoro in increasing the attractiveness of Cirebon City culinary tourism through improving the quality of its services and products. An in-depth case study at Empal Gentong Bu Dharma Jalan Diponogoro will provide a deeper understanding of the challenges and opportunities faced by culinary entrepreneurs in Cirebon City. The research method used in this research is a combination method or mixed methods, this method is a combination of qualitative and quantitative methods.
Penerapan Pariwisata Berkelanjutan sebagai Upaya Pengembangan Desa Wisata : Studi Kasus Objek Wisata Cikuya Desa Belawa Widia Ningsi; Iva Yulia Mustafa
Tamasya : Jurnal Pariwisata Indonesia Vol. 2 No. 4 (2025): Desember : Tamasya : Jurnal Pariwisata Indonesia
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/tamasya.v2i4.906

Abstract

Belawa Village, located in Lemahabang District, Cirebon Regency, West Java, is famous for the Labi-labi Belawa tourist attraction. This study aims to develop a sustainable tourism village at the Cikuya Tourist Attraction in Belawa Village. This model is expected to be an integrated solution to support the implementation of sustainable tourism. The research method used is descriptive qualitative, with quantitative data analysis. The results of the study show that the implementation of sustainable tourism in Cikuya is evident through environmental preservation and the conservation of the Belawa turtle habitat. Although the management is not yet optimal, there are practices of utilizing organic waste, such as chicken manure for animal feed and coconut shells for souvenirs, supporting the circular economy concept. Community participation in cultural activities also supports the social and cultural aspects of sustainable tourism, although it is still incidental and has not yet been programmed sustainably. However, the implementation of sustainable tourism in Cikuya is not yet fully optimal, despite having strong natural and conservation potential. Structural and operational barriers, such as accessibility, human resources, institutional governance, economy, socio-culture, and policy support, affect the effectiveness of applying sustainability principles.
Co-Authors Fitriatunissa Shabrina Widia Ningsi Yuke Hernawati