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All Journal Jurnal Visi Manajemen (JVM) ManBiz: Journal of Management and Business
Virginia Balqqis Zacqualine
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering

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The Influence of Perceived Value in the Coffee Shop Industry in Jakarta on Customer Loyalty Virginia Balqqis Zacqualine; Ailen Tania; Hermanto Yaputra; Steven Tanjaya; Vebrina Anggraini Tambunan
Jurnal Visi Manajemen Vol. 11 No. 3 (2025): September : Jurnal Visi Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jvm.v11i3.844

Abstract

This study aims to analyze the influence of perceived value on customer loyalty in the coffee shop industry in Jakarta by considering the role of customer satisfaction as a mediating variable. The approach used is quantitative with Partial Least Square (PLS) analysis technique. Perceived value includes dimensions of perceived quality, customer expectations, social value, and emotional value. The results show that all dimensions of perceived value have a significant effect on customer satisfaction. Furthermore, customer satisfaction is proven to have an important role in increasing loyalty, where emotional and social experiences are factors that are no less important than functional aspects. The novelty of this study lies in the integration of emotional and social dimensions in explaining customer loyalty. The practical implication is that coffee shop business actors can develop service strategies that are more focused on creating meaningful customer experiences. Future research is recommended to explore qualitative approaches to understand the dynamics of consumer behavior in the context of urban lifestyles.
Perilaku Ramah Lingkungan yang Berkelanjutan di Kalangan Generasi Muda Konsumen Amalia Sholikhah; Sri Vandayuli Riorini; Virginia Balqqis Zacqualine; Raihan Rizki Fajri
ManBiz: Journal of Management and Business Vol. 4 No. 1 (2025): ManBiz: Journal of Management and Business
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/manbiz.v4i1.6314

Abstract

This study aims to examine the influence of campus environment on the green behavior of young consumers. Using the framework of social cognitive theory (SCT) and value-belief-norm theory (VBN), this study explores the factors that mediate the relationship between campus advertising and pro-environmental intentions. Data were obtained from 120 respondents aged 18-23 years old and analyzed using structural equation modeling (SEM) method. The results show that campus advertising has a significant effect on pro-environmental behavior intention through responsibility attribution and personal norms.
Co-Authors Ailen Tania Amalia Sholikhah Hermanto Yaputra Raihan Rizki Fajri Sri Vandayuli Riorini Steven Tanjaya Vebrina Anggraini Tambunan