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p-Index From 2020 - 2025
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All Journal ManBiz: Journal of Management and Business
Raihan Rizki Fajri
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Religion Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering

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Perilaku Ramah Lingkungan yang Berkelanjutan di Kalangan Generasi Muda Konsumen Amalia Sholikhah; Sri Vandayuli Riorini; Virginia Balqqis Zacqualine; Raihan Rizki Fajri
ManBiz: Journal of Management and Business Vol. 4 No. 1 (2025): ManBiz: Journal of Management and Business
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/manbiz.v4i1.6314

Abstract

This study aims to examine the influence of campus environment on the green behavior of young consumers. Using the framework of social cognitive theory (SCT) and value-belief-norm theory (VBN), this study explores the factors that mediate the relationship between campus advertising and pro-environmental intentions. Data were obtained from 120 respondents aged 18-23 years old and analyzed using structural equation modeling (SEM) method. The results show that campus advertising has a significant effect on pro-environmental behavior intention through responsibility attribution and personal norms.
Co-Authors Amalia Sholikhah Sri Vandayuli Riorini Virginia Balqqis Zacqualine