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Damayanti, Resvindira
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Languange, Linguistic, Communication & Media

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KEKUATAN VISUAL DALAM MENDISIPLINKAN KHALAYAK DI MASA PANDEMI COVID-19 Damayanti, Resvindira; Amalia, Juwita Ratna; Rusdiana, Siti Zulijah; Mauliyah, Annisa Farhatul; Yoga, Rifan Darma; Fawzy, Dwimay
MEDIAKOM Vol. 8 No. 01 (2024): Mediakom, September 2024
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/mediakom.v8i01.3589

Abstract

Penelitian ini bertujuan untuk mengeksplorasi bagaimana elemen-elemen visual digunakan dalam masyarakat untuk menyampaikan pesan disiplin. Dalam situasi pandemi, peran komunikasi visual memegang peranan yang sangat penting dalam mengedukasi masyarakat dan membentuk perilaku disiplin. Penelitian ini menggunakan teori semiotika yang dikembangkan oleh Roland Barthes dan teori panopticon. Metodologi yang digunakan adalah pendekatan kualitatif, dimana pengumpulan data dilakukan melalui searching, tinjauan literatur, dan observasi konten visual Satgas Covid. Hasil penelitian menunjukkan bahwa solidaritas dalam mematuhi protokol kesehatan dan peran generasi muda melalui media sosial berperan penting dalam pengendalian Covid-19. Namun, kritik muncul terhadap kebijakan pemerintah yang kurang transparan, tidak efektif, ketidakjelasan informasi, kurangnya transparansi pengelolaan sumber daya dan mengabaikan kelompok rentan. Diharapkan penelitian ini dapat memberikan wawasan lebih jauh mengenai peran visual yang bersifat kedisiplinan untuk mematuhi protokol kesehatan. Selain itu, dapat menjadi landasan bagi pengembangan strategi komunikasi yang lebih responsif terhadap krisis di masa mendatang, agar masyarakat lebih mudah menerima dan menerapkan pesan-pesan kedisiplinan yang disampaikan.
UPAYA MENINGKATKAN KESADARAN PUBLIK MELALUI DIFFUSI PROMOSI CERUTU JEMBER DI PT TARUTAMA NUSANTARA Damayanti, Resvindira
MEDIAKOM Vol. 6 No. 02 (2023): Mediakom, Februari 2023
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/mediakom.v6i02.1922

Abstract

This research aims to identify and analyze the efforts made to increase public awareness through the diffusion of Jember cigar promotion at PT Tarutama Nusantara. With increasing competition in the cigar market, it is important to understand how promotions can be an effective tool in increasing public awareness of cigars in Jember Regency. The rationale for this research is based on the diffusion of innovation theory and marketing communication theory, which emphasizes the importance of effective communication in influencing consumer perceptions and behavior. The methodology used is a qualitative approach, by collecting data through in-depth interviews with subman related to the promotion of Jember cigars at PT Tarutama Nusantara and the general public regarding the existence of cigars. Research findings show that PT Tarutama Nusantara has used various promotional strategies, including advertising, event sponsorship, and sales promotions to increase public awareness of cigars. However, there are still challenges in promotional effectiveness, such as consumer preferences or choices, price and lack of adequate mass media exposure. Therefore, this research provides recommendations for improving internal coordination and market research regarding public awareness regarding the existence and superiority of cigars in Jember Regency. It is hoped that the results of this research can provide valuable insight for PT Tarutama Nusantara and other companies in the cigar industry to increase public awareness and optimize their promotional strategies. Keyword: Jember Cigars; Promotion; Tarutama Nusantara
Co-Authors Amalia, Juwita Ratna Dwimay Fawzy Mauliyah, Annisa Farhatul Rusdiana, Siti Zulijah Yoga, Rifan Darma