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Model Pengembangan Sport Tourism Melalui Video Edukatif Atraksi Mepantigan di Batubulan, Bali Sang Made Wahyu Rusmayana; Ida Bagus Putra Yadnya; Agus Made Yoga Iswara
Gemawisata: Jurnal Ilmiah Pariwisata Vol. 21 No. 3 (2025): September : Jurnal Ilmiah Pariwisata
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemawisata.v21i3.863

Abstract

Sport tourism makes a significant contribution to the economy by increasing tourist participation and strengthening the appeal of tourist destinations. The Indonesian government’s policies in supporting culture-based sport tourism, such as Mepantigan, are reflected in various regulations and strategic programs. One of the key policies is the development of culture-based tourism as stated in the National Tourism Development Master Plan (RIPPN) 2011–2025, in which the government is committed to promoting and preserving local culture as part of tourism attractions. This study aims to design a sport tourism development model through educational videos of the Mepantigan attraction in Batubulan, Bali. Mepantigan is a traditional Balinese martial art that holds great potential as a culture- and sport-based tourism attraction. However, promotion of this attraction on digital platforms remains limited, with content that is not yet educational and relies only on a single social media channel. This study employs a qualitative method using in-depth interviews, participatory observation, documentation study, and focus group discussions. The results show that educational videos using cinematographic approaches and the AIDAS strategy are able to enhance the appeal of Mepantigan as part of sport tourism. The recommended innovative digital platform model includes the use of YouTube and TikTok to reach a wider audience as well as the application of visual techniques such as slow motion to highlight the cultural values and philosophy of Mepantigan. This research is expected to serve as a reference for the development of culture-based sport tourism promotion through digital media. The appropriate development strategy is a growth strategy through the optimization of multichannel digital media (YouTube, Instagram, TikTok) using educational video instruments as the main promotional tool, while simultaneously strengthening Mepantigan branding as an innovative sport tourism attraction in Bali.
MERANCANG INOVASI MODEL PELATIHAN FOOD AND BEVERAGE SERVICE BERBASIS KOMPETENSI DI LEMBAGA PELATIHAN KERJA (STUDI KASUS DI LPK DENPASAR) Ida Bagus Nyoman Weda; I Made Darsana; Agus Made Yoga Iswara
Berajah Journal Vol. 6 No. 2 (2026): Berajah Journal
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/bj.v6i2.361

Abstract

The tourism industry plays a strategic role in the economic development of Bali, particularly through the accommodation and food and beverage sectors, which contribute significantly to the region’s Gross Regional Domestic Product. The growth of the hospitality sector requires the availability of a workforce with professional competencies that align with industry standards. However, previous studies indicate a competency gap between graduates of vocational training institutions and the actual needs of the hospitality industry, particularly in the field of Food and Beverage Service (FBS). This study aims to analyze the existing FBS training model implemented in Job Training Institutions (Lembaga Pelatihan Kerja/LPK) in Denpasar, identify competency gaps between training outcomes and industry requirements, and develop an innovative competency-based training model that is more responsive to the dynamics of the hospitality industry. This research employs a qualitative approach using a case study method. Data were collected through in-depth interviews, participant observation, Focus Group Discussions, and document analysis involving training institution managers, instructors, trainees, and representatives from the hospitality industry. Data analysis followed the interactive model of Miles, Huberman, and Saldaña, including data condensation, data display, and conclusion drawing and verification. The findings reveal that the FBS training model implemented in LPK Denpasar has adopted the principles of competency-based training with a dominant proportion of practical learning and a curriculum referring to the Indonesian National Work Competency Standards (SKKNI). Nevertheless, the training model remains primarily oriented toward meeting basic competency standards and has not been fully integrated with the dynamic operational demands of the hospitality industry. The study also identifies competency gaps in both technical and soft skills that affect graduates’ job readiness. In response to these findings, this research proposes a Best Practice CBT Model that integrates the Competency-Based Training approach, the ADDIE instructional design framework, and the link-and-match principle with industry. The proposed model is expected to enhance graduates’ job readiness and strengthen the effectiveness of vocational training in the hospitality sector.