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Model Pengembangan Sport Tourism Melalui Video Edukatif Atraksi Mepantigan di Batubulan, Bali Sang Made Wahyu Rusmayana; Ida Bagus Putra Yadnya; Agus Made Yoga Iswara
Gemawisata: Jurnal Ilmiah Pariwisata Vol. 21 No. 3 (2025): September : Jurnal Ilmiah Pariwisata
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemawisata.v21i3.863

Sport tourism makes a significant contribution to the economy by increasing tourist participation and strengthening the appeal of tourist destinations. The Indonesian government’s policies in supporting culture-based sport tourism, such as Mepantigan, are reflected in various regulations and strategic programs. One of the key policies is the development of culture-based tourism as stated in the National Tourism Development Master Plan (RIPPN) 2011–2025, in which the government is committed to promoting and preserving local culture as part of tourism attractions. This study aims to design a sport tourism development model through educational videos of the Mepantigan attraction in Batubulan, Bali. Mepantigan is a traditional Balinese martial art that holds great potential as a culture- and sport-based tourism attraction. However, promotion of this attraction on digital platforms remains limited, with content that is not yet educational and relies only on a single social media channel. This study employs a qualitative method using in-depth interviews, participatory observation, documentation study, and focus group discussions. The results show that educational videos using cinematographic approaches and the AIDAS strategy are able to enhance the appeal of Mepantigan as part of sport tourism. The recommended innovative digital platform model includes the use of YouTube and TikTok to reach a wider audience as well as the application of visual techniques such as slow motion to highlight the cultural values and philosophy of Mepantigan. This research is expected to serve as a reference for the development of culture-based sport tourism promotion through digital media. The appropriate development strategy is a growth strategy through the optimization of multichannel digital media (YouTube, Instagram, TikTok) using educational video instruments as the main promotional tool, while simultaneously strengthening Mepantigan branding as an innovative sport tourism attraction in Bali.

MERANCANG INOVASI MODEL PELATIHAN FOOD AND BEVERAGE SERVICE BERBASIS KOMPETENSI DI LEMBAGA PELATIHAN KERJA (STUDI KASUS DI LPK DENPASAR) Ida Bagus Nyoman Weda; I Made Darsana; Agus Made Yoga Iswara
Berajah Journal Vol. 6 No. 2 (2026): Berajah Journal
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/bj.v6i2.361

The tourism industry plays a strategic role in the economic development of Bali, particularly through the accommodation and food and beverage sectors, which contribute significantly to the region’s Gross Regional Domestic Product. The growth of the hospitality sector requires the availability of a workforce with professional competencies that align with industry standards. However, previous studies indicate a competency gap between graduates of vocational training institutions and the actual needs of the hospitality industry, particularly in the field of Food and Beverage Service (FBS). This study aims to analyze the existing FBS training model implemented in Job Training Institutions (Lembaga Pelatihan Kerja/LPK) in Denpasar, identify competency gaps between training outcomes and industry requirements, and develop an innovative competency-based training model that is more responsive to the dynamics of the hospitality industry. This research employs a qualitative approach using a case study method. Data were collected through in-depth interviews, participant observation, Focus Group Discussions, and document analysis involving training institution managers, instructors, trainees, and representatives from the hospitality industry. Data analysis followed the interactive model of Miles, Huberman, and Saldaña, including data condensation, data display, and conclusion drawing and verification. The findings reveal that the FBS training model implemented in LPK Denpasar has adopted the principles of competency-based training with a dominant proportion of practical learning and a curriculum referring to the Indonesian National Work Competency Standards (SKKNI). Nevertheless, the training model remains primarily oriented toward meeting basic competency standards and has not been fully integrated with the dynamic operational demands of the hospitality industry. The study also identifies competency gaps in both technical and soft skills that affect graduates’ job readiness. In response to these findings, this research proposes a Best Practice CBT Model that integrates the Competency-Based Training approach, the ADDIE instructional design framework, and the link-and-match principle with industry. The proposed model is expected to enhance graduates’ job readiness and strengthen the effectiveness of vocational training in the hospitality sector.

Innovative Model for Edutainment-Based Tourism Development (Education and Entertainment) at the Puri Agung Pemecutan Cultural Heritage Site in Denpasar, Bali I Gusti Ngurah Agung Nugraha Satria Wibawa; Agus Made Yoga Iswara; Denok Lestari
Jurnal Indonesia Sosial Sains Vol. 7 No. 5 (2026): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v7i5.2314

Puri Agung Pemecutan Denpasar is one of the important cultural heritage sites in Denpasar City that possesses significant historical and cultural values. This study aims to identify the current tourism model implemented at the cultural heritage site of Puri Agung Pemecutan Denpasar, analyze the positive and negative impacts of the existing tourism development, and formulate an innovative edutainment-based (education and entertainment) tourism development model. This study employed a qualitative descriptive approach. Data were collected through field observations, in-depth interviews, documentation, and questionnaires distributed to 30 respondents consisting of site managers, local community members, and visitors. The results indicate that the current tourism model at Puri Agung Pemecutan is still conventional and passive, mainly consisting of site visits, observation of traditional palace architecture, and oral historical explanations delivered by guides. Although this model provides positive impacts such as increasing visitors’ awareness and understanding of the historical and cultural values of the palace and creating opportunities for local community involvement, it still has limitations in terms of interpretation systems and innovative presentation of cultural education. Therefore, this study proposes an innovation of an edutainment-based tourism model through 6 activities called “SAD PESONA”, there are historical and cultural exhibitions, educational cultural performances, interactive historical storytelling, the digital interpretation media observation, historical and cultural documentary narrative, and participatory cultural workshops activation.

Tourist Arrivals Increase, Hotel Occupancy Declines: Governance Strategies for Sustainable Tourism Accommodation in Bali Agus Made Yoga Iswara; I Gusti Agung Ngurah Darma Suyasa; Ratu Agung Bagus Ngurah Putra; Putu Herny Susanti
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 16 No. 2 (2026): Bali Overtourism
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2026.v16.i02.p03

Despite receiving approximately 6.9 million international tourist arrivals in 2025, Bali’s hotel occupancy remained relatively low at 57–67%, revealing governance challenges in the tourism accommodation sector. This disparity is partly driven by tourists’ growing preference for villas, homestays, and short-term rentals, many operating outside formal licensing and taxation systems. This study analyses the governance challenges underlying the mismatch between rising tourist arrivals and declining hotel occupancy and proposes strategies for sustainable tourism accommodation in Bali. Using a qualitative approach, data were collected through focus group discussions, semi-structured interviews, field observations, and analyses of policy documents and media reports. The findings show that the Bali Provincial Government and the Ministry of Tourism have strengthened regulatory enforcement, including restricting online travel agencies from marketing unlicensed accommodation providers. Although these measures have encouraged business formalization, non-compliance remains widespread. The study highlights the need for stronger enforcement, integrated data systems, and collaborative governance to foster a more accountable, competitive, and sustainable accommodation sector.

MERANCANG APLIKASI SISTEM MANAJEMEN KINERJA RESTORAN BERKELANJUTAN BERBASIS B.S.C ADVANCE: INTEGRASI BALANCED SCORECARD DAN E.S.G” Ida Bagus Putu Wira Diana; Francisca Titing Koerniawaty; Agus Made Yoga Iswara
Berajah Journal Vol. 6 No. 4 (2026): Berajah Journal
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/bj.v6i4.682

The restaurant industry is increasingly required to integrate sustainability into its performance management system rather than focusing solely on financial performance. This study aims to design a sustainable restaurant performance management application based on BSC Advance, an integrated model combining the Balanced Scorecard (BSC) and Environmental, Social, and Governance (ESG) within a digital platform. A qualitative descriptive approach employing gap analysis was adopted. Primary data were collected through a Gap Audit Checklist, field observations, and discussions with the management of two restaurant case studies, namely Pinhead Bali and Omah Kitchen, while secondary data were obtained from literature and supporting documents. The findings reveal that the existing performance management systems remain predominantly financially oriented. The social dimension achieved the highest score (67%), followed by financial (44%), customer (33%), learning and growth (20%), and internal business process (7%), whereas the environmental and governance dimensions both scored 0%. Based on these findings, the study developed a comprehensive Key Performance Indicators (KPI) masterlist integrating seven performance perspectives and designed the BSC Advance application consisting of Strategic Foundation, Strategic Formulation, Monthly Input, and Dashboard and Analytics modules. The application enables real-time performance monitoring, strategic evaluation, and evidence-based decision-making. This study contributes theoretically by extending the integration of the Balanced Scorecard and ESG frameworks and practically by providing a digital performance management application that supports sustainable restaurant operations in the digital era.

DEVELOPING A SUSTAINABILITY-BASED COMMUNITY-BASED TOURISM MODEL FOR TOURISM VILLAGES IN BALI Abiradama Sudayasa; I Nyoman Sedeng; Agus Made Yoga Iswara
Berajah Journal Vol. 7 No. 1 (2026): Berajah Journal
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/bj.v7i1.709

This study aims to analyze the implementation of CBT, identify the impacts of sustainability practices, and develop an innovative sustainability-based CBT model for rural tourism in Bali. A qualitative approach employing a case study method was adopted in three tourism villages: Cemagi, Aan, and Celuk. Data were collected through in-depth interviews, observations, documentation, and Focus Group Discussions (FGDs). The findings indicate that the implementation of CBT has generally been effective; however, several challenges remain, including limited human resources, inadequate infrastructure, weak stakeholder coordination, and the inconsistent of sustainability principles. Based on these findings, the study proposes an innovative sustainability-based CBT development model consisting of five key components: Responsible Tourism, Human Resource Development and Training, Public–Private Partnership (PPP), Cultural Preservation-Based Tourism, and Tourism Area Life Cycle (TALC). The proposed model is expected to serve as a practical framework for fostering a more participatory, adaptive, and sustainable development of tourism villages in Bali.

Tourist Arrivals Increase, Hotel Occupancy Declines: Governance Strategies for Sustainable Tourism Accommodation in Bali Agus Made Yoga Iswara; I Gusti Agung Ngurah Darma Suyasa; Ratu Agung Bagus Ngurah Putra; Putu Herny Susanti
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 16 No. 2 (2026): Bali Overtourism
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2026.v16.i02.p03

Despite receiving approximately 6.9 million international tourist arrivals in 2025, Bali’s hotel occupancy remained relatively low at 57–67%, revealing governance challenges in the tourism accommodation sector. This disparity is partly driven by tourists’ growing preference for villas, homestays, and short-term rentals, many operating outside formal licensing and taxation systems. This study analyses the governance challenges underlying the mismatch between rising tourist arrivals and declining hotel occupancy and proposes strategies for sustainable tourism accommodation in Bali. Using a qualitative approach, data were collected through focus group discussions, semi-structured interviews, field observations, and analyses of policy documents and media reports. The findings show that the Bali Provincial Government and the Ministry of Tourism have strengthened regulatory enforcement, including restricting online travel agencies from marketing unlicensed accommodation providers. Although these measures have encouraged business formalization, non-compliance remains widespread. The study highlights the need for stronger enforcement, integrated data systems, and collaborative governance to foster a more accountable, competitive, and sustainable accommodation sector.

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