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All Journal International Journal of Social Service and Research Reviu Akuntansi, Manajemen, dan Bisnis
Lu’luatuwwafiroh, Lu’luatuwwafiroh
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Impact of Production Planning, Inventory Management, and Demand Forecast Accuracy on Operational Performance: The Moderating Role of Sustainability-Oriented Green Supply Chain Management Among Retail Smes in Jakarta Sudjaniah, Derah; Lu’luatuwwafiroh, Lu’luatuwwafiroh; Utami, Mia; Sugiyono, Sugiyono; Yaqin, Ainul
International Journal of Social Service and Research Vol. 5 No. 9 (2025): International Journal of Social Service and Research
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v5i9.1307

Abstract

This study examines the influence of production planning, inventory management, and demand forecast accuracy on operational performance, with sustainability-oriented Green Supply Chain Management (GSCM) as a moderating variable, among retail SMEs in Jakarta. Utilizing a mixed methods approach, the research integrates quantitative analysis through Structural Equation Modeling (PLS-SEM) with qualitative insights from semi-structured interviews. The findings reveal that all three operational factors significantly enhance operational performance, supporting theories of aggregate and stochastic production planning, dynamic inventory policies, and real-time demand sensing. Furthermore, GSCM was found to strengthen these relationships, especially when environmental practices were embedded in procurement, logistics, and supplier collaboration. However, the moderating effect varied depending on the firms' readiness and resource capacity to adopt sustainable practices. This research contributes to the existing literature by offering an integrated model tailored for SMEs in developing economies and addressing the limited empirical evidence from Indonesia. It also provides practical guidance for SME practitioners aiming to improve efficiency while aligning with sustainability goals. The study highlights the strategic importance of integrating operational excellence with green supply chain initiatives to build resilience, reduce waste, and enhance long-term competitiveness in dynamic market environments.
Sustainability Branding and Green Marketing Toward Green Purchase Intention Sudjaniah, Derah; Ismaliyanto, Junef; Lu’luatuwwafiroh, Lu’luatuwwafiroh; Sascha, Indira; Siregar, Rio Octogi
Reviu Akuntansi, Manajemen, dan Bisnis Vol 5 No 2 (2025): Desember
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/rambis.v5i2.5755

Abstract

Purpose: This study examines the influence of environmental concern, brand sustainability practice, and green marketing on green purchase intention in Indonesia, while assessing the moderating role of price among digital consumers. Methodology/approach: A quantitative design using Partial Least Squares Structural Equation Modeling (PLS-SEM) was applied to analyze data from 350 digital consumers. The measurement model fulfilled validity and reliability criteria (outer loadings > 0.70; AVE > 0.70). The structural model achieved an R² value of 0.394, indicating a moderate explanatory power. Results/findings: Environmental concern (? = 0.192; p < 0.001), brand sustainability practice (? = 0.221; p < 0.001), and green marketing (? = 0.159; p = 0.001) positively influence green purchase intention. Price also shows a positive direct effect (? = 0.139; p = 0.008). All moderating interactions are significant, with the strongest effect found in Price × Green Marketing (? = 0.384; p < 0.001; f² = 0.253), suggesting that perceived price compatibility strengthens the effectiveness of green marketing messages. Conclusion: Green purchase intention in Indonesia is driven by environmental concern, sustainable brand practices, and green marketing. Price does not hinder but instead reinforces these effects, indicating a consumer shift toward valuing sustainability despite premium pricing. Limitations: The study uses self-reported, cross-sectional data from purposive sampling of digital consumers, limiting generalizability across demographic groups and longitudinal behavioral changes. Contribution: This research provides an integrated model that highlights the combined effects of environmental concern, sustainability branding, and green marketing with price moderation, offering empirical insights relevant to green marketing strategies in emerging markets.
Co-Authors Ainul Yaqin Junef Ismailiyanto Sascha, Indira Siregar, Rio Octogi Sudjaniah, Derah Sugiyono Sugiyono Utami, Mia