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All Journal Yumary: Jurnal Pengabdian kepada Masyarakat Studi Ilmu Manajemen dan Organisasi International Journal of Social Service and Research Jurnal Ilmiah Pertanian dan Peternakan
Sudjaniah, Derah
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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From Factory Floor to Market the Role of Just-in-Time and Lean Operations in Enhancing Competitive Advantage Sudjaniah, Derah; Nasrullah; Jailani; Dharmawan, Handhika; Miko, Nanda Temas
International Journal of Social Service and Research Vol. 5 No. 7 (2025): International Journal of Social Service and Research
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v5i7.1279

Abstract

This study aims to analyze the influence of lean practices and just-in-time (JIT) practices on the competitive advantage of Indonesian manufacturing companies, with time-to-market speed as a mediating variable. A quantitative approach was employed using data from 150–200 respondents and analyzed using Structural Equation Modeling (SEM) via AMOS. The results show that lean practices significantly influence competitive advantage and accelerate time-to-market. Time-to-market speed serves as a significant mediator between lean and competitive advantage. Conversely, while JIT has a direct positive effect on competitive advantage, its impact on time-to-market is insignificant. This study is limited by its sample size and geographic focus, which may affect the generalizability of the findings to other regions or industries outside the Indonesian manufacturing sector. These findings highlight the importance of strengthening lean practices in the Indonesian manufacturing context and emphasize the need for system readiness to implement JIT effectively. This study contributes to the existing literature by examining time-to-market as a mediating variable and by providing empirical insights into how lean and JIT practices influence competitive advantage in an emerging market context.
Framing Cosmetic Purchase Decisions in the Digital Era: The Role of Influencer Storytelling and Consumer Reviews with Self Brand Connection as a Moderating Variable Sudjaniah, Derah; Sascha, Indira; Arita, Melva; Yulistiyaningsih, Arum; Siregar , Rio Octogi
International Journal of Social Service and Research Vol. 5 No. 8 (2025): International Journal of Social Service and Research
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v5i8.1288

Abstract

This study aims to analyze the influence of influencer storytelling and consumer reviews on cosmetic product purchase decisions, with self-brand connection as a moderating variable. The focus is on cosmetic consumers across Indonesia within the context of digital marketing. The theoretical foundation includes the Theory of Planned Behavior, Elaboration Likelihood Model, and Self-Congruity Theory. A quantitative method using Partial Least Squares–Structural Equation Modeling (PLS-SEM) was employed. The findings reveal that both influencer storytelling and consumer reviews positively affect purchase decisions. Moreover, self-brand connection strengthens the relationship between these variables and purchase decisions, highlighting the emotional role consumers play in shaping brand preference. These findings provide both theoretical and practical implications, especially in crafting effective digital marketing strategies for local cosmetic brands. The study emphasizes the importance of fostering emotional bonds between brands and consumers to enhance loyalty and drive purchase decisions.
Impact of Production Planning, Inventory Management, and Demand Forecast Accuracy on Operational Performance: The Moderating Role of Sustainability-Oriented Green Supply Chain Management Among Retail Smes in Jakarta Sudjaniah, Derah; Lu’luatuwwafiroh, Lu’luatuwwafiroh; Utami, Mia; Sugiyono, Sugiyono; Yaqin, Ainul
International Journal of Social Service and Research Vol. 5 No. 9 (2025): International Journal of Social Service and Research
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v5i9.1307

Abstract

This study examines the influence of production planning, inventory management, and demand forecast accuracy on operational performance, with sustainability-oriented Green Supply Chain Management (GSCM) as a moderating variable, among retail SMEs in Jakarta. Utilizing a mixed methods approach, the research integrates quantitative analysis through Structural Equation Modeling (PLS-SEM) with qualitative insights from semi-structured interviews. The findings reveal that all three operational factors significantly enhance operational performance, supporting theories of aggregate and stochastic production planning, dynamic inventory policies, and real-time demand sensing. Furthermore, GSCM was found to strengthen these relationships, especially when environmental practices were embedded in procurement, logistics, and supplier collaboration. However, the moderating effect varied depending on the firms' readiness and resource capacity to adopt sustainable practices. This research contributes to the existing literature by offering an integrated model tailored for SMEs in developing economies and addressing the limited empirical evidence from Indonesia. It also provides practical guidance for SME practitioners aiming to improve efficiency while aligning with sustainability goals. The study highlights the strategic importance of integrating operational excellence with green supply chain initiatives to build resilience, reduce waste, and enhance long-term competitiveness in dynamic market environments.
Pelatihan Andragogi untuk Meningkatkan Literasi Bisnis Multi-Level Marketing Ibu Rumah Tangga Jabodetabek Sudjaniah, Derah
Yumary: Jurnal Pengabdian kepada Masyarakat Vol 6 No 3 (2026): Maret
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/yumary.v6i3.5754

Abstract

Purpose: This community service program aimed to enhance housewives’ understanding of Multi-Level Marketing (MLM) as an alternative strategy to support family income. Methodology/approach: The training was conducted in the Jabodetabek area in September 2024 using a combination of lectures, group discussions, and simulations. The modules covered MLM fundamentals, ethics and legality, simple financial management, and basic product marketing. A total of 98 housewives participated. Knowledge improvement was measured using pre-test and post-test assessments. Results/findings: Findings show a significant increase in participants’ understanding, with an average knowledge improvement of approximately 80% after the training. Participants demonstrated better ability to distinguish legal from illegal MLM schemes, record simple household finances, and apply introductory digital marketing strategies. More than half of the participants developed personal business action plans as follow-up steps. Conclusions: Structured andragogical training effectively improves business literacy among adult learners, particularly housewives who seek additional income. The program shows that practical, experience-based learning can enhance entrepreneurial readiness in community settings Limitations: This study was limited to the Jabodetabek region and involved only housewives, so the findings may not be generalizable to other demographic groups. Contributions: This study provides evidence that targeted community training strengthens MLM literacy, boosts motivation for entrepreneurship, and supports family economic resilience. It contributes to community empowerment studies and entrepreneurship education by demonstrating the impact of applied adult learning strategies.
Quality, Consistency, and Engagement as Determinants of Consumer Conversion Intention in TikTok Affiliate Marketing Sudjaniah, Derah; Ismaliyanto, Junef
Studi Ilmu Manajemen dan Organisasi Vol 7 No 1 (2026): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v7i1.5627

Abstract

Purpose: This study analyzes the effects of digital marketing quality and content consistency on consumers’ conversion intention in TikTok affiliate marketing, with digital consumer engagement as a mediating variable and customer experience orientation as a moderating variable. Methodology/approach: A quantitative approach was employed using a survey of 388 TikTok users who had purchased through affiliate links. Data were analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) technique. Results/findings: The results indicate that digital marketing quality and content consistency significantly influence conversion intention, both directly and indirectly through digital consumer engagement. Engagement serves as a critical mechanism that enhances the effectiveness of digital marketing strategies. Moreover, customer experience orientation moderates the relationship between engagement and conversion intention, suggesting that a positive digital experience increases the likelihood of conversion. Limitations: This study focuses on TikTok users and affiliate marketing contexts; thus, the results may not be fully generalizable to other social commerce platforms. Conclusions: The findings highlight the importance of optimizing digital marketing quality, maintaining content consistency, and fostering consumer engagement to strengthen conversion intention. Customer experience orientation plays a vital moderating role, reinforcing engagement outcomes in digital commerce. Contributions: This study advances Consumer Engagement, Information Processing, and Customer Experience theories through an integrated mediation–moderation model of consumer conversion mechanisms. Practically, it offers guidance for brands and creators to enhance the effectiveness of affiliate marketing strategies.
Beyond Efficiency: Smart Farming, Climate Change, and the Resilience of Food Crop Productivity Sudjaniah, Derah; Ismaliyanto, Junef; Utami, Mia; Lu’luatuwwafiroh, Lu’luatuwwafiroh; Arita, Melva
Jurnal Ilmiah Pertanian dan Peternakan Vol 3 No 2 (2026): Januari
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jipper.v3i2.6286

Abstract

Zweck: Diese Studie untersucht den Einfluss der Umsetzung von Smart Farming auf die Produktivität von Nahrungsmittelpflanzen in Indonesien und analysiert die moderierende Rolle des Klimawandels in dieser Beziehung. Forschungsmethodik: Die Studie verwendete ein quantitatives Querschnittsdesign und wurde unter Landwirten von Nahrungsmittelpflanzen in Indonesien durchgeführt. Die Daten wurden mithilfe eines strukturierten Fragebogens mit einer fünfstufigen Likert-Skala erhoben. Es wurde eine gezielte Stichprobe von 200 Befragten angewendet. Die Analyse erfolgte mittels Partial Least Squares Structural Equation Modeling (PLS-SEM) mit der Software SmartPLS, um Reliabilität, Validität und Hypothesenbeziehungen zu testen. Ergebnisse: Die Ergebnisse zeigen, dass die Umsetzung von Smart Farming die Produktivität der Pflanzen positiv beeinflusst. Der Klimawandel wirkt sich ebenfalls signifikant auf die Produktivität aus. Darüber hinaus verstärkt der Klimawandel die Beziehung zwischen der Umsetzung von Smart Farming und der Produktivität der Pflanzen. Schlussfolgerungen: Smart Farming spielt eine wichtige Rolle bei der Steigerung der Produktivität von Nahrungsmittelpflanzen, insbesondere angesichts zunehmender Belastungen durch den Klimawandel. Einschränkungen: Diese Studie basiert auf selbstberichteten Umfragedaten und verwendet ein Querschnittsdesign, was die langfristige kausale Interpretation einschränkt. Beiträge: Die Studie leistet einen Beitrag zur Forschung in den Bereichen digitale Landwirtschaft und Klimaanpassung, indem sie empirische Belege für die Rolle von Smart Farming bei der Verbesserung von Produktivität und Resilienz liefert und politische Entscheidungsträger sowie Landwirte bei der Entwicklung klimaintelligenter landwirtschaftlicher Strategien unterstützt.
Co-Authors Ainul Yaqin Arita, Melva Dharmawan, Handhika Jailani Junef Ismaliyanto Lu’luatuwwafiroh, Lu’luatuwwafiroh Miko, Nanda Temas Nasrullah Sascha, Indira Siregar , Rio Octogi Sugiyono Sugiyono Utami, Mia Yulistiyaningsih, Arum