Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal JUKESHUM: Jurnal Pengabdian Masyarakat
Gusti Ayu Agung Jaya Purnamasari, I
Unknown Affiliation
Humanities Health Professions Nursing Public Health Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Optimization of MSME Business Through Tiktok Influencer-Based Digital Marketing Training: Optimalisasi Bisnis UMKM Melalui Pelatihan Digital Marketing Berbasis Influencer Tiktok Made Ary Esta Dewi Wirastuti, Ni; Made Classia Sukendar, Ni; Dian Rna Fajarini, Luh; Marcius Aquila, Brian; Wahyu Ari Wiratama, Putu; Gusti Ayu Agung Jaya Purnamasari, I
Jukeshum: Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2025): Edisi Juli 2025
Publisher : Universitas Haji Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51771/jukeshum.v5i2.1847

Abstract

The food-based MSME (Micro, Small, and Medium Enterprises) sector holds significant potential in supporting economic growth, yet it still faces challenges in marketing and product quality. The Sari Mina Segara Traders Group (PSMS) in Sangsit Village, Buleleng, represents a food-processing MSME with strong potential in fish-based products but is constrained by limited marketing to local markets and simple packaging. This community service program aimed to enhance the competitiveness of PSMS through digital marketing optimization using TikTok and product packaging training. The implementation methods included socialization, digital marketing training, content creation practices, packaging technology utilization, mentoring, and evaluation. The results indicated significant improvements in participants’ skills, with 80% of members successfully producing promotional content on TikTok and 70% adopting new packaging designs that met modern market standards. The integration of digital marketing strategies and modern packaging proved effective in expanding market reach, increasing product attractiveness, and strengthening business identity. This program aligns with Sustainable Development Goals (SDGs) 8 (Decent Work and Economic Growth) and SDGs 9 (Industry, Innovation, and Infrastructure), while also supporting the Key Performance Indicators (IKU) of higher education institutions through the involvement of students and lecturers in community empowerment.
Evaluation of Space And Plant Selection to Create A Sustainable Home Yard in Legian Village: Evaluasi Ruang dan Pemilihan Tanaman Guna Menciptakan Halaman Rumah Lestari di Kelurahan Legian Agung Ayu Wulandira Sawitri Djelantik, Anak; Wayan Febriana Utami, Ni; Kohdrata, Naniek; Fitriani, Yuyun; Komang Wahyu Utama Tirta, I; Bagus Damar Putra, Ida; Ayu Karunia Dewani, Luh; Gusti Ayu Agung Jaya Purnamasari, I
Jukeshum: Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2025): Edisi Juli 2025
Publisher : Universitas Haji Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51771/jukeshum.v5i2.1880

Abstract

The problem of limited green open space in densely populated areas such as Legian Village requires the optimal utilization of home yards. Through the Udayana Mengabdi Program, this activity aimed to enhance community knowledge and skills in managing home yards to provide ecological, aesthetic, health, and even economic value. The implementation included counseling, discussions, and field practice with resource persons from landscape architecture and agroecotechnology. The materials covered residential garden design, the use of narrow land, and the cultivation of aesthetic plants such as orchids. The results showed an increase in residents’ understanding of home green space planning, appropriate plant selection based on land conditions, and awareness of the health and psychological benefits of gardening. In addition, the community was able to design home yards not only as green spaces but also as sources of added value for their families. Overall, the program successfully encouraged Legian residents to manage their yards creatively, functionally, and sustainably, thereby contributing to improved environmental quality, health, and community well-being.
Co-Authors Agung Ayu Wulandira Sawitri Djelantik, Anak Ayu Karunia Dewani, Luh Bagus Damar Putra, Ida Dian Rna Fajarini, Luh Komang Wahyu Utama Tirta, I Made Ary Esta Dewi Wirastuti, Ni Made Classia Sukendar, Ni Marcius Aquila, Brian NANIEK KOHDRATA Wahyu Ari Wiratama, Putu Wayan Febriana Utami, Ni Yuyun Fitriani