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All Journal Ilmu Administrasi Publik PERSPEKTIF Strukturasi: Jurnal Ilmiah Magister Administrasi Publik Pinisi Business Administration Review Jurnal Pendidikan dan Pembelajaran
Aeni MR, Syarifa
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Peningkatan Pelayanan Administrasi Pendidikan melalui Inovasi Manajemen Budaya Organisasi Syaripa Aeni
Jurnal Pendidikan dan Pembelajaran Vol. 1 No. 2 (2021): July - December 2021
Publisher : Almeera Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62388/jpdp.v1i2.8

Abstract

Penelitian ini bertujuan untuk: (1) mendeskripsikan perencanaan budaya organisasi dalam meningkatkan pelayanan administrasi pendidikan di SMK Negeri 1 Bone, (2) memaparkan pelaksanaan budaya organisasi dalam meningkatkan pelayanan administrasi pendidikan di SMK Negeri 1 Bone, (3) mendeskripsikan evaluasi budaya organisasi dalam meningkatkan pelayanan administrasi pendidikan di SMK Negeri 1 Bone. Penelitian ini termasuk penelitian lapangan dengan menggunakan pendekatan kualitatif. Metode pengumpulan data yang digunakan dalam penelitian ini adalah metode wawancara, observasi, dan dokumentasi. Untuk analisis data, penulis menggunakan Data Reduction (reduksi data), data Display (penyajian data), dan Data Conclusion Drawing/verification (penarikan kesimpulan). Sedangkan uji keabsahan data dilakukan dengan triangulasi sumber dan metode. Berdasarkan hasil dari penelitian dapat disimpulkan sebagai berikut: (1) Perencanaan budaya organisasi dalam meningkatkan pelayanan administrasi pendidikan di SMK Negeri 1 Bone mengacu pada program pengembangan sekolah, (2) Pelaksanaan budaya organisasi dalam meningkatkan pelayanan administrasi pendidikan di SMK Negeri 1 Bone sudah melaksanakan beberapa kegiatan untuk menunjang program kerja yang sesuai dengan harapan sekolah, dan (3) Evaluasi budaya organisasi dalam meningkatkan pelayanan administrasi pendidikan di SMK Negeri 1 Bone ada beberapa tahapan yang harus dilaksanakan penentuan focus evaluasi, penyusunan desain evaluasi, pengimpulan informasi, analisis dan Interpretasi.
Policy on the Use of Regional Development Information System Applications at Regional Development Agency, Bone Regency Firman Hamzah; M. Awaluddin; Syaripa Aeni; Andi Asdar; Mega Erdawati; M. Luthfi Siraj
Jurnal Ilmiah Ilmu Administrasi Publik Vol 11, No 1 (2021)
Publisher : Program Pascasarjana Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jiap.v11i1.23212

Abstract

The local government information system is an information system used by BAPPEDA to document, plan all regional development and regional finances that aim to increase and facilitate acceleration in the implementation of supervision and evaluation of BONE Regency government public servants. has not been implemented properly, for example, some menus cannot be opened, the application of applications that seem rushed in its application, and lack of training in operating the SIPD application. used is descriptive research using a qualitative approach. The results of the study indicate that the Regional Development Information System (SIPD) has enormous benefits in preparing development budgets and planning because it contains all development and financial plans in every region in Indonesia.
The Role Tourism Technical Implementation Unit In Tete Tonra Beach Tourism Development Planning In Bone District MR, Syaripa Aeni
Pinisi Business Administration Review Volume 4, Number 2, September 2022
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v4i2.38159

Abstract

The Role of the Tourism Technical Implementation Unit in the Tete Tonra Beach Tourism Development Planning in Bone district. This study aims to determine the role of the technical implementing unit of Tourism in planning the development of Tete Tonra Beach tourism in Bone district by using a qualitative design approach. This type of research is descriptive qualitative using data collection techniques, namely observation, interviews, and documentation. The key informants of this research were the head of the tourism office of Bone Regency along with the head of the Technical Implementation Unit (UPT) and the manager of Tete Tonra Beach Tourism using an interactive model data analysis technique consisting of three activity flows that occurred simultaneously, namely: data condensation, data display, and conclusion drawing/verifications. The results showed that UPT Wisata had not yet shown an optimal role in the development planning of Tete Tonra Beach in Bone district. This can be seen from the results of development that have been carried out which show that the average has not been maximized, the lack of new breakthroughs, the lack of realization of the solutions that have been made, and the lack of routine evaluations carried out by the Tourism Office through the UPT.
Branding Regional Products through Local Identity in the Creative Industry Aeni MR, Syarifa; H, Firman; Marhati, Marhati; Dwiyanti, Andi Amitya Resty; Muslimin, Muslimin
Strukturasi: Jurnal Ilmiah Magister Administrasi Publik Vol 7, No 2 (2025): STRUKTURASI: JURNAL ILMIAH MAGISTER ADMINISTRASI PUBLIK, SEPTEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/strukturasi.v7i2.6507

Abstract

This study examines local identity-based branding strategies in the creative industry and their role in strengthening the competitiveness of regional flagship products in Bone Regency, South Sulawesi. Using a qualitative case study design, the research involved 18 informants, including creative MSME actors, cultural community leaders, cooperative managers, and local policymakers. Data were collected through in-depth interviews, participatory observation, and document analysis, and analyzed thematically with the Miles and Huberman framework. The findings reveal that branding based on local identity is expressed through the use of natural materials, integration of the Bugis language in product names, traditional motifs in visual design, and cultural narratives embedded in digital promotion and local exhibitions]. This approach has increased product value by up to 30% and positioned Bone as a hub for culture-based creative economy. Key challenges include limited capital, weak digital infrastructure, low branding literacy, and complex trademark procedures. Conversely, opportunities arise from growing youth engagement, supportive local government policies, and integration with the tourism sector. Overall, the study underscores the importance of combining cultural preservation with modern marketing strategies to develop a sustainable creative industry that enhances regional competitiveness
Public Communication Management for Strengthening The Marketing of MSME Products in Makassar City Malik, Sahruddin; Sahid, Abdul; Dwiyanti, Andi Amitya Resty; Aeni MR, Syarifa; Irmawati, Irmawati
PERSPEKTIF Vol. 14 No. 4 (2025): PERSPEKTIF
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v14i4.16191

Abstract

This study investigates public communication governance and its role in supporting the marketing of Micro, Small, and Medium Enterprises (MSMEs) in Makassar City, focusing on multi-actor collaboration, participation dynamics, and communication effectiveness. Using a qualitative approach, data were collected through in-depth interviews with government officials, MSME actors, supporting communities, and associations. Findings show a shift toward a more collaborative and participatory communication model, where MSMEs, communities, and government actors co-create strategies from planning to evaluation. The use of diverse communication channels—from social media and websites to informal networks—has improved MSMEs’ access to promotional programs, training, and policy information. Responsive feedback mechanisms and active stakeholder participation strengthen program relevance and effectiveness. However, persistent challenges remain, including digital literacy gaps, infrastructure limitations, and preferences for conventional communication. These findings underscore the need for adaptive, inclusive, and multi-layered communication strategies tailored to the diverse characteristics of urban MSMEs. The study recommends strengthening digital literacy, institutionalizing cross-sector collaboration, and conducting regular evaluations to sustain public communication innovations. By highlighting the strategic role of local communication governance, this research contributes to Indonesia’s broader agenda of enhancing MSME competitiveness and advancing an inclusive digital economy.
Co-Authors Abdul Sahid, Abdul Andi Asdar Dwiyanti, Andi Amitya Resty Firman Hamzah H, Firman Irmawati Irmawati M. Luthfi Siraj Malik, Sahruddin Marhati, Marhati Mega Erdawati Muslimin Muslimin