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All Journal Syntax Literate: Jurnal Ilmiah Indonesia Journal Research of Social Science, Economics, and Management SENAPAS
Anggraini, Devanty
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Humanities Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Analisis strategi Competitive Strategy Canvas klinik aesthetic dan akupuntur premium lumious care di Alam Sutera Anggraini, Devanty; Malinda, Maya
Seminar Nasional Penelitian dan Abdimas Vol 3 No 1 (2025): September
Publisher : Lembaga Penelitian dan Pengabdian pada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/senapas.v3i1.11909

Abstract

Studi ini melihat bagaimana Lumious Care, sebuah konsep klinik akupuntur dan estetik premium yang ditujukan untuk pasar menengah ke atas di Alam Sutera, Indonesia, mengembangkan strategi kompetitif. Studi ini menganalisis strategi bisnis dengan menggunakan FORMAT-BIDES Strategy Canvas, yang mencakup elemen seperti Fokus Pasar, Efisiensi Operasional, Riset Pasar, Kelincahan Responsif, Investasi SDM, Relasi Pelanggan, Inovasi Berkelanjutan, Diferensiasi, Pemasaran Efektif, dan Kemitraan Strategis. Studi ini mengevaluasi bagaimana rancangan bisnis tersebut menggabungkan layanan kecantikan modern dengan pendekatan holistik tradisional untuk menjawab kebutulan layanan kecantikan. Hasil analisis menunjukkan bahwa Lumious Care memiliki potensi untuk membuat perbedaan besar karena menggabungkan terapi akupuntur dan layanan estetika modern dalam satu pengalaman premium. Untuk memperkuat daya saing dan menumbuhkan loyalitas pelanggan, fokus pada niche market, digitalisasi layanan, pelatihan karyawan, dan kolaborasi dengan influencer dinilai berhasil. Strategi yang telah direncanakan menunjukkan potensi besar untuk menciptakan daya saing yang berkelanjutan dalam sektor yang sangat spesialis dan dinamis ini, meskipun saat ini masih dalam proses perencanaan. Studi ini menemukan bahwa pendekatan FORMAT-BIDES strategi Canvas adalah alat yang berguna untuk menilai kesiapan strategis klinik baru seperti Lumious Care. Pendekatan ini dapat mengintegrasikan secara menyeluruh elemen operasional, pemasaran, dan inovasi. Ini juga dapat memberikan landasan yang kuat untuk pengembangan klinik akupuntur dan kecantikan di segmen premium. Ini juga relevan untuk mengevaluasi kesiapan strategis bisnis baru, khususnya di bidang layanan kesehatan dan kebugaran.
The Effectiveness Of Acupuncture In Improving Gait Function Among Elderly And Neurological Patients: A Systematic Review Anggraini, Devanty
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i10.62276

Abstract

Gait, or walking pattern, is influenced by age, health condition, and neuromuscular function. Aging often leads to reduced walking speed, stability, and symmetry, which increases the risk of falls and decreases quality of life. Acupuncture, based on traditional meridian theory, has been investigated as a complementary intervention to improve gait function. This study is a systematic review conducted under PRISMA guidelines. Literature searches were performed in PubMed, Cochrane Library, Embase, and Scopus using keywords related to acupuncture and gait. Inclusion criteria were experimental studies on humans with acupuncture point stimulation, while studies on animals and those without details of acupuncture points were excluded. The results suggest that acupuncture may improve walking speed, stride length, and cadence. Positive effects were observed in older adults and patients with neurological disorders. Proposed mechanisms include modulation of the nervous system and connective tissue interactions. However, heterogeneity in study design and acupuncture point selection limits the generalizability of findings. In conclusion, acupuncture shows potential as a complementary therapy to enhance gait function in aging and neurological conditions, although larger standardized clinical trials are still needed.
Problem Identification and Business Plan of Beauty Clinics: Application of Qualitative Research Approaches Anggraini, Devanty; Sinaga, Ruth Agustina; Setyawan, Surya
Journal Research of Social Science, Economics, and Management Vol. 5 No. 4 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i4.1188

Abstract

This study aims to pinpoint the fundamental challenges encountered by a beauty clinic in Jakarta and develop an appropriate business strategy through qualitative research methods. Data were gathered via in-depth interviews with 15 participants, consisting of 10 active clients, 5 inactive clients, 3 therapists, and 1 operational manager, complemented by participatory field observations conducted over a three-month period. The findings revealed four primary issues: inconsistent service quality, weak brand identity and differentiation, inadequate digital marketing strategies, and the absence of a customer loyalty system. In response to these findings, a business plan was formulated encompassing service standardization, brand repositioning, enhanced digital marketing optimization, and the creation of customer retention programs. This research underscores the significance of employing qualitative approaches to comprehend consumer expectations and formulate experience-driven service business development strategies. The implications of this study provide practical guidance for beauty clinic managers in designing customer-centric business models and offer methodological contributions to qualitative research applications in service industry contexts.
Co-Authors Maya Malinda Sinaga, Ruth Agustina Surya Setyawan