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KONTEKS BUDAYA ETNIS TIONGHOA DALAM MANAJEMEN SUMBER DAYA MANUSIA Setyawan, Surya
Benefit Volume 9 No 2 Desember 2005
Publisher : Universitas Muhammadiyah Surakarta

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Cultural context of every nation and ethnic have specific characteristic. Variety of this culturalcontext can make conflict with organizations, which also have specific characteristic. Tionghoa ethnicwhich have specific cultural context from their ancestor inheritance is example of cultural contextmanagement in organization, especially human resource management.

Brand Element: Brand Name and Consumer Buying Behavior Setyawan, Surya; Tjiptodjojo, Kartika Imasari
Zenit Vol 4, No 3 (2015)
Publisher : Zenit

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Merek adalah salah satu strategi perusahaan untuk memperkenalkan produk kepada konsumen. Melalui penyediaan nama merek yang tepat, produk dapat diterima dan diingat oleh konsumen ketika berperilaku dan mengambil keputusan dalam pembelian. Penelitian ini mengambilsampel dari 30 responden yang tahu dan pernah melakukan pembelian produk merek "Samsung" setidaknya satu kali . Hasil penelitian menggambarkan bahwa sebagian besar responden setuju bahwa nama merek “Samsung” mudah untuk dipahami, diingat dan disukai. Hal ini juga memberikandampak pada perilaku yang ditunjukkan oleh konsumen, dimana nama merek “Samsung” yang mudah dipahami, dimengerti dan disukai menjadi salah satu faktor bagi konsumen dalam memutuskan untuk melakukan pembelian produk “Samsung”Keywords: brand element, brand name, consumer buying decision

KONTEKS BUDAYA ETNIS TIONGHOA DALAM MANAJEMEN SUMBER DAYA MANUSIA Setyawan, Surya
Benefit: Jurnal Manajemen dan Bisnis Benefit : Kumpulan Makalah Diskusi Dosen FE UMS Volume 9 No 2 Desember 2005
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v9i2.1212

Cultural context of every nation and ethnic have specific characteristic. Variety of this culturalcontext can make conflict with organizations, which also have specific characteristic. Tionghoa ethnicwhich have specific cultural context from their ancestor inheritance is example of cultural contextmanagement in organization, especially human resource management.

KONTEKS BUDAYA ETNIS TIONGHOA DALAM MANAJEMEN SUMBER DAYA MANUSIA Surya Setyawan
Benefit: Jurnal Manajemen dan Bisnis Benefit : Kumpulan Makalah Diskusi Dosen FE UMS Volume 9 No 2 Desember 2005
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v9i2.1212

Cultural context of every nation and ethnic have specific characteristic. Variety of this culturalcontext can make conflict with organizations, which also have specific characteristic. Tionghoa ethnicwhich have specific cultural context from their ancestor inheritance is example of cultural contextmanagement in organization, especially human resource management.

Life skill program in business and entrepreneurship Rony Setiawan; Ariesya Aprillia; Ika Gunawan; Surya Setyawan; Ida Ida; Kartika Imasari Tjiptodjojo; Felicia Abednego; Robby Tan
Community Empowerment Vol 7 No 3 (2022)
Publisher : Universitas Muhammadiyah Magelang

Universities must take an active role in providing services to their communities, particularly to the youth. The Faculty of Economics at Maranatha Christian University and the Christian Education Agency Penabur collaborated to host an online webinar on a life skills program in business and entrepreneurship. Participants in the program are high school students from Generation Z, who value encouragement, practicality, and financial stability in their time. This program aims to make every participant willing and capable of seeing, knowing, understanding, and being motivated to engage in business and entrepreneurial practices such as personal finance management, small business development, and capital market investing. Distance learning, which is done online and includes interaction and discussion, is the method used. More than 70% of those who took part in the three-day virtual learning activities expressed positive attitudes and intentions. They are commonly very enthusiastic about attending future webinars on investment, business, and entrepreneurship.

The effect of user experience on customer loyalty mediated by customer satisfaction Kartika Imasari Tjiptodjojo; Kezia Kurniawati; Surya Setyawan; Allen Nur Saputri
Enrichment : Journal of Management Vol. 12 No. 6 (2023): February: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v12i6.1043

The success of implementing digital marketing cannot be separated from how marketers can create and design products and services that are able to deliver quality experiences. The experience felt when interacting with digital products or services will encourage users to give positive or negative responses. The response that is formed will encourage satisfaction, which will establish and maintain a sustainable relationship, so that in the end it will encourage the creation of customer loyalty. This study found that user experience affects customer satisfaction, user experience affects customer loyalty, customer satisfaction affects customer loyalty, and user experience does not affect customer loyalty mediated by customer satisfaction.

The Role Of Consumer Engagement, Preferences, And Opinions In Shaping The Market For Packaged Sambal Products Elma Kania; Surya Setyawan
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 6 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i6.3417

This study examines the role of consumer engagement, preferences, and opinions in shaping the market for packaged chili sauce products. Using a quantitative research approach and descriptive statistical analysis, data for this study was collected from the TikTokShop platform, with a focus on eatsambel brands. The findings indicate that consumer interests, perceptions, and actions have a significant and positive influence on the decision to purchase and provide valuable insights for marketers and businesses in the packaged chili sauce industry, emphasizing the importance of understanding the lifestyle aspects of consumers to better meet their needs and preference.

The role of financial experience in driving investment decisions with financial knowledge as mediation variable Setyawan, Surya; Tjiptodjojo, Kartika Imasari
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 10, No 2 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243711

The layered financial burden in one's life usually becomes a chain that is difficult to break. The decision to be able to release the chain to the next generation is by how an individual must start thinking about being able to survive in retirement without having to provide financial burdens to their descendants. One option for the generation experiencing the financial burden is to invest early. The decision to invest must be based on experience and knowledge of good and adequate finance to minimize the risks that can occur. By minimizing the risks that may occur, it is hoped that it will increase awareness in individuals to be able to have better financial planning in the future. This study aims to examine how financial experience affects investment decisions through financial knowledge. The type of research used is explanatory research with a sample of 200 respondents who are individuals who have a double financial burden or sandwich generation and live in Bandung City. The results of the path analysis show that financial experience affects investment decisions through financial knowledge. Knowledge and information about the importance of financial management from an early age so that individuals who experience a double burden can break the chain as a sandwich generation is an implication in this study.

e-Commerce dalam Manajemen Pemasaran Surya Setyawan
Jurnal Manajemen Maranatha Vol 2 No 2 (2003)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v2i2.123

Nowadays development of telecommunication technologies set out to the development of internet. It can be said that everyone over the world use internet as communication media to communicate to everybody in every place in the world. Marketing management has to follow this development in satisfiying customers ' needs. Commercial business move from traditional commerce to e-commerce by usinginternet as world wide communication device. And so does marketing management change from local to global marketing. There are lots of changes in management skills and knowledges in marketing. This article describes the change of global world by understanding the internet; include its advantages and disadvantages. It will aflect to thedevelopment of e-commerce in marketing management. e.g. loyalty and value added.Keywords: Marketing management, internet. e-commerce, e-tailer, loyalty. value added. on-line.

Pengaruh Biaya Pendidikan, Promosi dan Citra Universitas terhadap Keputusan Mahasiswa dalam Memilih Program Studi di Seni Murni Lea Sepvianty Suharso; Surya Setyawan
Jurnal Pendidikan Indonesia Vol. 6 No. 3 (2025): Jurnal Pendidikan Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/japendi.v6i3.7445

Education costs, promotion and university image are one of the factors that can influence students' decisions in choosing a study program. This research aims to find out whether there is an influence of education costs, promotions and university image on students' decisions to choose the Fine Arts Study Program. Using quantitative methods, data was collected from 30 active student respondents in the Fine Arts Undergraduate Program. The results of the analysis show that the cost of education and the image of the university have a significant positive influence on student decisions. Meanwhile, promotion did not show a significant influence on this decision. This conclusion shows the importance of universities considering educational costs and building a good image in attracting prospective students. It is hoped that this research can provide knowledge to universities in formulating effective marketing strategies.

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