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All Journal Journal of Trends Economics and Accounting Research Welfare: Jurnal Pengabdian Masyarakat
Azizah Mutiara
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Economics, Econometrics & Finance Environmental Science Social Sciences

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Pengaruh Strategi Promosi dan Harga terhadap Kepuasan Pelanggan pada UMKM Kuliner Azizah Mutiara; Rendi Juanda; Dian Purnamasari
Journal of Trends Economics and Accounting Research Vol 6 No 1 (2025): September 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v6i1.2064

Abstract

This study aims to analyze the influence of promotional and pricing strategies on customer satisfaction and their impact on customer satisfaction at the Mie Ayam Mamak Bayu culinary MSME located in Deli Serdang Regency, North Sumatra. The research problem stems from the fluctuation in the number of customers despite the implementation of certain promotions and pricing. The research approach used is quantitative with a survey method. Primary data were collected by distributing questionnaires to 30 active customers selected by purposive sampling. The data analysis technique used multiple linear regression through SPSS software. The results of the F test showed that promotional and pricing strategies simultaneously had a significant effect on customer satisfaction (F = 19.610; p = 0.000). Partially, promotional strategies (t = 2.745; p = 0.010) and prices (t = 3.129; p = 0.004) had a positive and significant effect on customer satisfaction. Customer satisfaction was also proven to significantly influence consumer satisfaction (t = 5.712; p = 0.000). These findings indicate that effective promotions and appropriate prices can shape customer satisfaction and loyalty. This research provides strategic recommendations for MSMEs to design targeted promotions and prices to increase business competitiveness.
Sosialisasi dan Demontrasi Pengolahan Sampah Sebagai Bahan Pengembangan Kreatifitas Anak Berbasis Lingkungan di Yayasan Al-Kahfi, Medan Lubis, Desy Irana Dewi; Azizah Mutiara; Lubis, Delima Fitriani; Waruwu, Depi Hasrat; Siburian, Novika
Welfare : Jurnal Pengabdian Masyarakat Vol. 1 No. 1 (2023): Welfare : March 2023
Publisher : Fakultas Ekonomi dan Bisnis Islam, IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/welfare.v1i1.332

Abstract

The purpose of this activity is to increase the knowledge, skills, and understanding of the children at the orphanage foundation about the importance of disposing of trash properly and reprocessing waste into items that can be reused. To carry out this activity, the demonstration method will be used. Demonstration is a method of presenting lessons by demonstrating to students a particular process, situation, or object, either real or just an imitation. The participants consisted of 30 children of primary and junior high school age. From this community service activity, it can be interpreted that the knowledge and understanding of the children in the orphanage have increased, and their skills and creativity have also developed, so that they have skills from an early age.
Co-Authors Desy Irana Dewi Lubis, Desy Irana Dewi Dian Purnamasari Lubis, Delima Fitriani Rendi Juanda Siburian, Novika Waruwu, Depi Hasrat