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All Journal Jurnal Pengabdian Masyarakat Bangsa Socius: Social Sciences Research Journal
Febrinabila, Irnes
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Penguatan Kapasitas UMKM Melalui Pelatihan Digital Marketing Gerai Kembang Setaman Tirtasiak Pekanbaru Rimayanti, Nita; Novianti, Amelia; Khotimah, Khusnul; Rahma, Febrina Ade; Azzahra, Muthia Salsabila; Nisa, Rohimatun; Assalam, Abdul Rasyid; Sofia, Atika; Febrinabila, Irnes; Afifah, Aida; Kartika, Amilia; Bevi, Bintang Putra; Firdaus, Wildannu
Jurnal Pengabdian Masyarakat Bangsa Vol. 3 No. 7 (2025): September
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v3i7.3076

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memegang peran strategis dalam pembangunan ekonomi nasional, namun masih menghadapi kendala terutama dalam aspek pemasaran. Pelaku UMKM di Gerai Kembang Setaman, Kelurahan Tirtasiak, Pekanbaru, masih mengandalkan metode konvensional sehingga jangkauan pasar terbatas, sementara konsumen saat ini menggunakan media online untuk membeli produk. Untuk menjawab permasalahan tersebut, dilakukan program pengabdian masyarakat berupa pelatihan dan pendampingan digital marketing. Kegiatan dilaksanakan melalui tahapan observasi kebutuhan, sosialisasi materi, pelatihan teknik pengambilan gambar dan praktik public speaking untuk mendukung promosi melalui live streaming. Selanjutnya, dilakukan pendampingan berupa pengambilan foto produk, penyusunan katalog digital berbahasa Indonesia dan Inggris, serta pembuatan akun Shopee sebagai saluran pemasaran baru. Hasil kegiatan menunjukkan peningkatan pemahaman peserta mengenai pentingnya digital marketing, keterampilan dalam pembuatan konten promosi, serta kepercayaan diri dalam memasarkan produk secara digital. Meskipun sebagian peserta masih membutuhkan pendampingan lanjutan pada aspek teknis, kegiatan ini terbukti mendorong UMKM lokal untuk beradaptasi dengan perkembangan teknologi, membuka peluang pasar yang lebih luas, serta mendukung pencapaian Tujuan Pembangunan Berkelanjutan (SDGs) khususnya pada aspek Pekerjaan Layak dan Pertumbuhan Ekonomi.
Dampak Penerapan Carbon Border Adjusment Mechanism (CBAM) terhadap Ekspor di Indonesia Syahrini, Hikmah; Febrinabila, Irnes; Nabila, Naia Khusnul; Zahirah, Radhwa
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 3, No 5 (2025): December 2025
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.17784894

Abstract

The Carbon Border Adjustment Mechanism (CBAM) is a European Union policy instrument designed to equalize carbon costs between domestic and imported products in an effort to prevent carbon leakage and strengthen the transition toward a low-emission economy. This policy has the potential to have significant consequences for developing countries, including Indonesia, which has a carbon-intensive export structure including steel, aluminum, cement, and fertilizers. This research aims to analyze the impact of CBAM implementation on Indonesia's export performance, by examining carbon tariff mechanisms, national industry readiness, economic implications, and issues of fairness in international trade. A qualitative approach was used to examine secondary data from reports by international organizations, policy publications, and academic studies related to CBAM and global trade. The analysis results indicate that CBAM has the potential to reduce the competitiveness of Indonesian products due to increased carbon compliance costs and the industry's dependence on fossil fuels. On the other hand, this policy can be a momentum for Indonesia to strengthen its emissions reporting system, accelerate industrial transformation, and arrange more sustainable trade strategies. The findings of this research are expected to contribute to the development of national policies in the face of the dynamics of international carbon regulations.
Co-Authors Afifah, Aida Assalam, Abdul Rasyid Azzahra, Muthia Salsabila Bevi, Bintang Putra Firdaus, Wildannu Kartika, Amilia khusnul khotimah Nabila, Naia Khusnul Nisa, Rohimatun Novianti, Amelia Rahma, Febrina Ade Rimayanti, Nita Sofia, Atika Syahrini, Hikmah Zahirah, Radhwa